The Chinese are showing more and more interest in foreign products in the last few years. And e-books are definitely not an exception to this phenomenon. The population of China is turning into a younger and wealthier generation. The new generations of Chinese consumers follow a different purpose in live and don’t mind spending a lot of cash on their way.
It’s definitely not easy to enter the Chinese e-book market, and there are many obstacles concerning the market’s biggest competitors. It will without a doubt challenge you, but it will be worth it. China’s e-book market will offer many chances for e-books. Here your e-book brand has the potential to grow significantly and could be a success in a different continent.
Do you also want a taste of success, but you don’t know where to start? This article will provide you with the necessary information about the Chinese e-book market and will overflow you with tips.
The Chinese e-book market 2018
China’s book retail market saw strong growth in 2016 with a year-on-year rise of 12.3 percent in sales, according to a report by the Publishers’ Association of China on Friday.
Book sales reached over 70 billion yuan ($10 billion), according to a report by China Daily. Sales through online channels grew by 30 percent year on year, while brick-and-mortar book shops saw sales dropping by 2.33 percent, it said.
Sales of children’s books surged 28.84 percent year on year, making it the largest niche market with a share of 23.51 percent.
Create your own website
A website is a very important tool for exposure. For this, you will need to create a nice website that is of course accessible to Chinese consumers. Today, when someone isn’t familiar with a brand or product, he or she will look it up on the internet for more information. Not only is a website accessible on a computer, but consumers are also often looking up information on their mobile devices.
A website should have good content and should provide users with photos and videos for more exposure. Chinese consumers are very visual people, and thus like to see pictures of your product from every angle. A website can also be a great tool to communicate with your consumers and future prospects.
Optimise SEO on Baidu
So, your e-book brand is active on the internet. But that’s not all. If you are active on the internet, you also need to create traffic to your website. This means that people can find your website via search platforms on the internet.
China has its own search engine namely, Baidu. Baidu or the Chinese Google can create a lot of traffic to your website if you use this tool the right way.
If your website is mobile-responsive, can be easily found on Baidu. Therefore, your website can have a higher rank than other companies that are selling similar goods. The benefit of this is that a higher rank equals higher visibility. And more visibility generates more traffic to your website which gives your brand more opportunities to grow in the future.
Chinese Social Media
Being active on social media is crucial for your e-book brand and it’s even more essential in China. Because of china’s digital growth, social media has become even more prominent in the daily life of Chinese consumers.
WeChat also known as Chinese Facebook can have a huge impact on your company. And why is that? WeChat has over 900 million users and many features that other social media apps don’t offer. For example, WeChat Pay is often used in China, to pay for meal, taxi, doctors’ visit, the possibilities are endless. Moreover, WeChat has become so useful to Chinese users that can’t live without it.
This platform could give your healthy brand a huge boost and creates many chances, even for a small starting company. Here you can set up a strategic business plan to reach a lot of enthusiastic readers at once.
Key Opinion Leader
Besides that, there is another way to market your e-book brand. You also have the option to work with intermediaries. Instead of you promoting your fashion brand yourself, intermediaries can do the work for you.
Intermediaries could be actors, singers, and internet celebrities, in general, they are trendsetters. These idols have many fans, who support them and want to live the same life as them. If these trendsetters will read or recommend your e-book, fans will notice your book and want to have it too.
Keep in mind that this is not the easiest way of advertising your luxury fashion brand. It’s difficult to say which intermediary is the most useful and has the most influence on the target audience. But when this communication tool is used the right way, it can without a doubt boost your business in no time.
Need help taking your business abroad? Gentlemen Marketing Agency is a specialist in marketing to China. Feel free to contact us.
Also read:
1 comment
Leigh
Hi there, I was pleased to come across your website as I am actively researching how to make my educational material available to parents. I have been a teacher for over 20yrs and have been teaching Chinese children for over three years. I am from South Africa and am confident that my pre-recorded video lessons with matching materials will add huge value to my current and new students, given what I have seen their needs and have developed my own courseware to cover gaps. I am aware that if I build a “shop front” with shopify for example.. that can be where parents browse, purchase and access the lessons, it will not be easily accessible in China and so I am really needing help (or advice of who else to contact) with regards to the best way to do this.
Any advice would be greatly appreciated!
Kind regards
Leigh