Smart & Cost Efficient Solutions for Douyin, the Chinese TikTokContact us
Our Agency takes care of all the paperwork you will need in order to create an official account on Douyin. It will help you gain credibility among Chinese netizens.
Our China experts can help you create and set up your advertising campaigns according to your needs, goals and budget.
We run succesful KOLs & Afilliate marketing campaigns thanks to our list of Chinese influencers and Internet celebrities.
We create and run contest games to creat buzz and engagement for your brand among young Chinese consumers.
Douyin flagship stores are becoming more and more popular, so we can help you take advantage of this wonderful platform to increase your sales and visibility.
We create trendy video content to publish on your official account on a regular basis. We know what goes viral and what are the current trends, to create the best content strategy on the platform.
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Launched in 2016 and developed by the Chinese tech firm Bytedance, Douyin quickly became one of the fastest-growing short video apps in China. This sharing video platform allows users to watch and create short videos with music in the background, stickers, and animations thanks to easy-to-use video creation tools.
The main reason for Douyin’s success is its easy-to-access platform. You just need to register in order to have access to billions of short videos by scrolling down. This intuitive platform is especially popular among young people, who are able to watch dozen of short videos on their way to school or work for example. The format is also convenient as you don’t have to turn your screen to watch. Douyin’s algorithms are based on artificial intelligence (AI) in order to recommend different videos according to the user’s interests.
Douyin has announced an O2O Feature: Online to Offline shopping experience that will connect physical business to online users. Douyin app can be used to display ads as well as doing buzz marketing. Douyin is a content app with a lot of potential to advertise your company in many ways.
In China, one of the best ways to promote your brand and your product is to collaborate with KOLs (Key Opinion Leaders). They act like influencers and are able to sell hundreds (or millions) of products in a short amount of time. Douyin's KOLs are among the most followed figures on social media. If you want to hire a KOL, do not hesitate to contact us!
According to some experts, Douyin was expected to reach 600 million daily active users by 2023, however, it managed to reach this number much faster than expected. Douyin has now more than 700 daily active users in China and this growth is not ready to stop, thanks to the craze of social media, digitalization, and the popularity of KOLs.
In China, brand reputation is the key to success. You have to do everything you can to always have a good image. You need to make sure that you get good comments for your brand on forums, social media and other websites. Chinese consumers only trust brands that have good comments and recommendations from friends or family and on media platforms. On Douyin, you can quickly attract thousands of viewers. If they like your content, you will gain popularity, and if they are satisfied with your services and products, they will be more likely to share their experience on Douyin, which will increase your e-reputation.
By creating a business account on Douyin, you will be able to link your online store (from Taobao for example) to your Douyin account. Then, users will just have to click on the link to be redirected to the website and purchase your product. You can also create a Douyin Flagship Store on the platform, to increase direct sales among your audience on the app. You can also use what we call “native ads”, which are similar to sponsored posts on Instagram or Facebook, and that appear in users’ feed.
What is the difference between TikTok and Douyin?
Tiktok was bought out by Bytedance, and even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China while Tiktok is the global version of the app, unavailable in the Chinese market.
Who are Douyin users?
Douyin users are young. They are what we call the ‘Generation Z’ and are highly engaged in creating and watching short video content. They open the app up to 5 times a day and spend an average of 30 minutes a day scrolling videos. The majority of Douyin users come from first-tier cities in China, which is the main distinguishing feature between Douyin and its biggest competitor Kuaishou, which is targetting lower-tier city consumers in China.
How does Douyin work?
The concept is simple. Douyin as well as Toutiao (another popular app from Bytedance) suggest highly targeted content to its users. The more someone uses the app, the more the content suggested will be targeted, making it even more addictive, but also a great tool to display ads.
What are Douyin’s Flagship Stores?
In March 2021, Douyin launched its flagship stores, available for brand accounts on its platform, marking a major step into social eCommerce in China. Until now, Douyin was just a way to promote new products and popular items to consumers through short videos and live-streaming. Moreover, it was also possible for companies to send vouchers to their followers and add links to e-commerce platforms such as JD.com and Taobao. However, the novelty of these flagship stores is all about marketing.
What impact will Douyin have on the Chinese market?
As short video platforms are already the second most popular method for Chinese users to search online, traditional search engines such as Baidu will have to adapt their strategy and be creative in order to provide quality content. In terms of advertising, traditional advertising are likely to be replaced by Douyin’s short videos promoted by KOLs, that are extremely appreciated and effective in China.
How can we help you?
Gentlemen Marketing Agency is a digital marketing agency specializing in the Chinese market, with experts from the four corners of the world. Our goal is to help foreign companies to establish or increase their visibility in China. If you want more information, you can contact us to talk about your projects. If you want to enter the Chinese market successfully, you will need to embrace China’s digital ecosystem as well as popular social media such as WeChat, Weibo, and Douyin. At GMA, our experts can help you register your account on Douyin, create innovative and trendy short videos to promote your products, as well as manage your account to increase your follower base. For more information, do not hesitate to reach out to us.