Douyin Flagship Store: How To Sell on China’s #1 Short Video App?

douyin flagship store banner gma

What do you think of when you hear ” Douyin?” Most likely, your mind conjures up images of creative and funny short videos that have taken the internet by storm. You’re not wrong! Douyin is currently China’s #1 short video app with over 750 million active users and has made its grand debut in the eCommerce business. And as a business owner, this presents a huge opportunity to reach and engage with potential customers.

How can you sell on Douyin to take advantage of this massive market? In this blog post, we’ll discuss some tips for getting started and launching your own Douyin flagship store. Keep reading to learn more!

Introduction to Douyin Flagship Stores

To capitalize on Douyin’s popularity, ByteDance has opened several flagship stores for the app. This feature was launched in March 2021, that includes a campaign banner, vouchers, and many marketing activities.

The flagship stores are designed to allow users to experience Douyin in a physical space. They will be able to use the app on devices that are set up in the store, and they will also be able to participate in activities that are organized by Douyin. It will also give brands and merchants product exposure and the opportunity to sell their products and services on Douyin.

china ecommerce - lining flagship store on douyin

Several hundred firms (including foreign brands) have already opened their flagship stores as a result of the debut of this new service, which includes more than 220 names (including Huawei, Winona, Peacebird, and Perfect Diary). To be among the top e-commerce businesses in the Chinese industry, Douyin hopes to earn 1 trillion yuan in revenue by the end of the calendar year.

Advantages of Douyin Over Other Big E-commerce Companies in China

Douyin is one of the most popular short video apps in China. It has more than 750 million monthly active users. Douyin is also the fastest-growing app in terms of DAU (daily active user) growth rate.

Douyin: Douyin statistics and key info

Compared with other big eCommerce companies in China, Douyin has the following advantages:

  1. User engagement is much higher on Douyin than on other apps. The average time spent on Douyin is more than 1 hour, while the average time spent on other apps is less than 10 minutes. This indicates that users are more engaged with Douyin and are more likely to make purchases on the app.
  2. Douyin is more personalized than other apps. Users can create their own profiles and share videos with their friends. This encourages users to buy more products and services as they can see what their friends are buying and try the same products themselves.
  3. The content on Douyin is more interesting and engaging than on other apps. As users spend more time on Douyin, they are exposed to more marketing content. This increases the chances that they will buy products and services from Douyin.
  4. Douyin has a strong social component. Users can follow their favorite celebrities and brands to see their latest videos. This encourages users to buy products and services from the celebrities and brands that they follow.
  5. Douyin is more convenient than other apps. It is easy to use and there are no restrictions on the types of content that can be published. This makes it easier for users to find the products and services that they are interested in.
  6. Douyin has a large user base. This provides businesses with a large potential customer base to target.
  7. Douyin is growing rapidly. The number of users and the amount of time spent on Douyin are both increasing rapidly. This indicates that Douyin is a high-growth market and businesses that want to sell products and services in China should consider using Douyin.

How Do You Go About Establishing Your Flagship Store on Douyin?

Douyin, China’s leading short video app, offers brands and businesses a unique opportunity to reach out to consumers through its eCommerce platform. If you’re looking to set up shop on Douyin, or are just curious about how it works, read on for a breakdown of the process.

First of all, let’s take a look at what’s involved in setting up a Douyin store. There are three main steps: creating a brand profile, setting up your product catalog, and finalizing your payment settings.

Creating a Brand Profile

The first step is to create a brand profile. This involves providing some basic information about your business, such as its name, contact details, and website. You’ll also need to create a logo and select a category for your store.

Setting Up Your Product Catalog

Once your brand profile is set up, you can start adding products to your catalog. Douyin allows you to sell both physical and digital products, so you can include items such as clothes, accessories, home goods, and software in your catalog. You’ll need to provide photos, descriptions, and prices for each product, as well as specify the shipping methods and delivery times.

Finalizing Your Payment Settings

The final step is to set up your payment settings. Douyin accepts a range of payment methods, including credit cards, Alipay, and WeChat Pay. You’ll need to specify the payment methods you’re using and the corresponding currencies.

Once your store is set up, you’ll need to create some marketing materials to promote it. Douyin provides a range of templates and tools to help you create eye-catching ads and videos.

Now that we’ve gone over the basics, let’s take a look at some of the best practices for selling on Douyin.

Tips for Selling on Douyin

Make use of influencers

One of the best ways to promote your Douyin store is to work with influencers. Influencers can help you reach a wider audience and boost sales.

Use creative marketing materials

Douyin provides a range of templates and tools to help you create eye-catching ads and videos. Make use of these to create engaging content that will capture the attention of Douyin users.

Brands can even create customized stickers that can be shared around just like hashtags.

Offer discounts and promotions

Discounts and promotions are a great way to boost sales and attract attention to your store. Offer special deals and discounts on key products to help lure in customers.

Chinese shopping festivals are important for brands selling in China because they offer a great opportunity to reach a large number of consumers who are ready and “trained” to buy during these events.

The biggest shopping festival in China is Singles’ Day, which falls on November 11th. Singles’ Day is an annual event that was created by Alibaba, China’s largest e-commerce company.

So if you’re a brand looking to sell products in China, participating in one of the country’s major shopping festivals is a great way to get your products in front of a large number of potential buyers

Use Hashtags

Hashtags can help increase the visibility of your posts, which could lead to more people discovering and checking out your products. By using relevant and popular hashtags, you’ll have a better chance of reaching potential customers who might be interested in what you’re selling.

Create brand hashtags and build communities around them. The more your hashtags are reused the better.

Keep your store updated

Make sure to keep your store’s product catalog up-to-date. This will ensure that customers can find the latest products and deals in your store.

As you can see, selling on Douyin is a relatively easy process. By following these tips and using creative marketing materials, you can generate more sales and reach a wider audience.

How Much Does It Cost To Open a Flagship Store in Douyin?

There is no set cost to open a flagship store in Douyin, as the price will vary depending on your business’s needs. However, there are some initial costs that you’ll need to cover, such as creating a brand profile and setting up your product catalog. You’ll also need to pay for advertising and marketing materials.

Overall, the cost of opening a Douyin store is relatively low, making it a great option for businesses of all sizes. By taking advantage of the platform’s tools and resources, you can create an engaging and successful store that will help you reach out to Chinese consumers.


  • Most categories require a deposit of 100,000 RMB.
  • Deposit of 200,000 RMB for nutrition/health supplements, infant milk/formula
  • Deposit of 400,000 RMB for a bird’s nest

Technical Service Fee

This fee varies depending on the category of the product.

For example, the fee for a beauty category product is 4% of the product’s price, while the fee for fashion accessories is 5% of the product’s price.


To Go Further: What is Douyin?

Douyin, also known as TikTok, is a social media app that is hugely popular in China. It is a short video app that allows users to share creative content. Douyin is owned by ByteDance, which is also the owner of the popular Chinese news app Toutiao.


Douyin is popular for several reasons. Firstly, the app is simple to use and has a user-friendly interface. Secondly, it allows users to share creative and entertaining content. Finally, the app is owned by ByteDance, which is a highly respected company in China.

How Has Douyin Helped China’s Business Development?

Douyin, known as TikTok outside of China, is a social media app that has taken the world by storm. What started as a small app with little influence has turned into a powerhouse with over 750 million users. The question on everybody’s mind is: How has Douyin helped China’s business development?

The answer is quite simple. Douyin has given businesses a platform to advertise and sell their products and services to a massive audience. Due to the app’s popularity, businesses can reach a large number of potential customers with little effort. Additionally, Douyin allows businesses to target specific demographics, making it easier to reach the right consumers.

Intuitive Interface

One of the reasons Douyin has been so successful is its intuitive interface. The app is easy to use, which makes it attractive to users. Additionally, Douyin’s design is visually appealing, making it more likely for users to watch videos. This is important because businesses can only make sales if people are watching their videos.

Easy-to-Access Platform

Douyin is a readily available platform, which makes it easy for businesses to market their products and services. The app is available on all major platforms, including Android and iOS. Additionally, Douyin can be accessed through the web, making it even easier for businesses to reach consumers.

Reaching a Widespread Audience

As mentioned earlier, Douyin has over 750 million users. This makes it the perfect platform to reach a large number of potential customers. Additionally, Douyin is popular in countries all around the world, giving businesses a global reach.

Targeting Specific Demographics

Douyin allows businesses to target specific demographics, making it easier to reach the right consumers. This is an important feature because it allows businesses to tailor their marketing efforts to specific audiences. As a result, businesses can maximize their ROI by targeting the right people.

As one of the most popular apps in the world, Douyin has helped China’s business development in several ways. The app provides businesses with a platform to advertise and sell their products and services to a massive audience. Additionally, the app is easy to use and visually appealing, making it more likely for users to watch videos. Finally, Douyin allows businesses to target specific demographics, making it easier to reach the right consumers. As a result, businesses that use Douyin are likely to see a significant return on investment.

Want to Launch Your Own Douyin Flagship Store?

With the rise of social ecommerce in China, Douyin has invested massively in shopping options for its consumers. E-commerce is a great way for the short video app to put to good use the strong engagement of its user base and monetize its platforms. It’s a great opportunity for brands to add complementary sales channels to their arsenal.

There are a few reasons why you might want to hire an agency like ours to launch and manage your Douyin Flagship Store. Agencies have extensive experience in launching and managing Douyin stores for brands. We know the best practices and procedures to follow in order to ensure a successful launch and ongoing management of your store.

We can help you to create a strong marketing strategy for your store. We will develop a marketing plan that includes tactics such as influencer marketing, paid advertising, and strategic partnerships. This will help you to reach more consumers and increase sales from your store.

Lastly, we can provide valuable insights into performance data from your store.

Feel free to contact us to learn more about our Douyin Flagship store and Douyin Marketing solutions.

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