How to Find Distributors in the Health Supplements Market in China?

Distributors for Vitamins, Supplements and Probiotics in China
Distributors for Vitamins, Supplements and Probiotics in China

China’s health supplement market is set to grow exponentially in the next few years due to both consumer purchasing power and government backing.

With more and more people in China looking for ways to strengthen their immune system improve their health in a pursuit of healthy lifestyle, vitamin and health supplements are becoming increasingly popular. Dietary supplements often contain substances that can be beneficial for one’s well-being, and can be found in food and beverages.

In the wake of Covid-19, global health supplements manufacturers are promoting probiotics among Chinese customers as a way to improve one’s health. As a result, health supplements sales are rapidly growing.

Are you interested in marketing your vitamin and health supplements to China but you don’t know where to start? Well, you need to connect with distributors first.

Overview of China’s health supplement market

The health supplement market has been on the rise for years now, and it’s largely thanks to our young generations that are more conscious about their wellness than any other before them. In 2022 there will be an estimated 298 billion RMB worth of dietary supplements sold – with market size growth expected at 8% between 2022 and 2027. These statistics don’t seem likely change anytime soon and the market size will only grow.

Health supplements market in china

Chinese health supplement market is the biggest in the world, presenting amazing opportunities for foreign brands. Chinese customers are looking for ways to strengthen their immune system, loose weight with dietary supplements or improve their sleep and lower the stress level.

Foreign health supplements companies offering personalised services to Chinese consumers have a high chance of succeeding, as the market is not developed yet. Although traditional Chinese medicine is still popular in China, Chinese people, especially Chinese women, are looking for health products from foreign brand, as they trust their quality more.

Reasons for taking dietary supplements and health supplements

But to be able to distribute your health supplements to Chinese consumers online and offline, you will need to find good distributors, that will help with offline direct sales and online sales on different sales channels in China.

Key distributors of health supplements and probiotics in China

  • GNC: This major retail chain has locations all across the country, making it a great choice for those looking to market their products in China. GNC also offers online shopping options.
  • Yisheng Pharmaceuticals Co., Ltd.: This Chinese company has over 40 years of experience. They are producing quality health supplements and vitamins. They have a wide range of distribution channels in China, making them a great option for marketing your products.
  • Shanghai Weisheng Pharmaceutical Co., Ltd.: This is another leading Chinese manufacturer. Also a distributor of health supplements and vitamins. They have a comprehensive network throughout China and also offer online shopping options.
Dietary supplements in China

How to connect with distributors of dietary supplements in China?

Good distributors in China are not easy to find and it’s better to rely on agency like ours to make sure you’re making a right choice. Distributors in China will never get interested in an unknown company, this is why the most important step before contacting distributors is to build online presence in China. In this blog post you can find all the information about how to promote health supplements on the Chinese market.

Distributors for Vitamins, Supplements and Probiotics in China

Here are some tips to help you get started if you want to do business in China and connect with dependable distributors.

You cannot reach distributors through e-mail

In China, most businesses communicate through WeChat instead of email. If you want to do business with Chinese manufacturers, it’s essential to have a presence on this platform.

GMA Case Study: Vitabiotics

Your business language is Chinese

English is not the predominant language in China- business activities are mostly carried out using Mandarin. If you’re hoping to communicate effectively with a Chinese health supplements distributor, send your questions written in Mandarin.

Distributors for Vitamins, Supplements and Probiotics in China

Your brand’s potential is not a positive trait

Keep in mind that Chinese distributors are mostly only interested in selling products that already have popularity in the health supplement market in China. If your health supplement brand isn’t a household name there, you’re unlikely to make any significant progress with them. The main priority for most of these distributors is making sales and a profit. They don’t want to bother taking chances on unknown brands with potential.

Distributors for Vitamins, Supplements and Probiotics in China

Note that distributors are more interested in selling health supplement brands that are already popular in China. If your brand is not famous, you will need to take extra steps to prove its quality and value. To make it easier for them to assess your brand, we suggest that you send detailed descriptions of the product in Mandarin. Including a catalog, photos, and other promotional materials.

It’s advisable to build a Chinese website hosted in China and also a WeChat H5 Brochure, which is an interactive brochure in WeChat app, presenting your brand and products, that can be easily shared in WeChat private messages, groups, feed or outside of WeChat, using QR code.

GMA Case study: Swisse

They will not help you market your brand products

China distributors will not market your dietary supplements for you: they are only in charge of selling them. To promote your product in China, you should think about developing a digital marketing strategy and creating an online presence.

You can use different tactics such as Baidu search engine optimization, content marketing, social media campaigns, and influencer collaborations. This will help build awareness for your brand so that distributors are more likely to pick it up.

Distributors for Vitamins, Supplements and Probiotics in China

Build your e-reputation by partnering with a powerful marketing agency

Digital marketing techniques are the key to success in China. By using these techniques, you will be able to discover the ideal partners for your business and build a strong word-of-mouth reputation.

Establish your presence on WeChat, Weibo, and other popular social media platforms. Utilize key influencers to help promote your business and reach the right audience. You can also create online advertising campaigns to drive people to your website or landing page.

Understand the market

Finally, use data-driven insights to understand what Chinese consumers want and tailor your content and message accordingly. With the right digital marketing strategy, you can quickly tap into the lucrative market in China. And gain a big advantage over your competitors.

We can help you promote your health supplements and find distributors in China!

Partnering with a reliable digital marketing agency can help you unlock the potential of this vibrant market segment and maximize your return on investment.

Although China boasts the world’s biggest market, it is difficult for foreign companies to infiltrate. That is why the most dependable method of connecting with Chinese distributors is by working with a China-based agency.

Gentleman Marketing Agency provides a wide range of services to help businesses enter the Chinese market. We have extensive knowledge of Chinese culture and know exactly how to do business in China.

Our team of experts who are fluent in both Chinese and English can help you every step of the way. From finding the right product distributors in China to helping you navigate Chinese marketing strategies.

Here are some of our services:

GMA - most visible digital agency

Entering the Chinese market can feel daunting. But luckily we have a team of experts and an extensive network of healthcare product distributors in China. They are ready to help you make your dream a reality.

We’ve already worked with many health supplement brands:

Contact us today for more information on how we can assist you in entering the Chinese market and achieving success.


  • Jay Silvester

    Looking for information and possibly working with you to reach China health market. We believe our product could really help many people in China with pollution related illnesses.
    Thank you.

  • Would like to know about pricing and getting my products to Chinese distributors.
    All Australian made products.
    Many thanks

  • what is your pricing for helping connect me with distributors in China? Thank you

    • Hello Mason,
      Thank you for contacting us! We will send you an email.

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