Over the last 3 years, Daxue Consulting has positioned itself as a leader in the focus group industry in China. The consulting firm is now seen as the leader in Focus group for the Chinese markets with a large panel of moderators sourced from top management and business schools with extensive working experience. Among all the players in China, Daxue Consulting has consistently being an honest and reliable partner in an industry which is till not mature and where many companies are cheating their clients with fake participants. That is the reason why we wanted to especially select top consulting firms in order to perform focus groups in China. Let’s go deeper and know what is a focus group used for.
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Focus groups are a market research method in which a moderator leads a small group discussion by asking participants to discuss a certain product or service. Market research firms in China offer focus group services in order to help companies gain a better understanding of how consumers will react to their products.
Why use focus groups?
Focus groups are useful for market researchers to learn what consumers think about a brand and get feedback on a company’s product or service. Focus groups as a market research method are different from surveys in that they are more open-ended and discussion-based. Focus groups allow consumers to express their full opinions instead of simply answering questions in a survey. Companies who are seeking qualitative information more than quantitative information will find focus groups helpful. The discussion can also be recorded by audio or video so that the client can understand exactly what consumers think about its product.
Using focus groups in China
Focus groups in China are a somewhat different from those elsewhere in the world. In the US, people are very open and willing to share their opinions, especially in a discussion-based forum like a focus group. Chinese people, however, try to avoid confrontations and are more guarded with their opinions than Americans. Business in China is based upon the relationships people have with each other. It takes time for people to get to the point where they are comfortable sharing their opinions. The leader of the focus group may have to work a little harder to get participants to open up and express their feelings about a brand.
Furthermore, participants in a Chinese focus group will be more comfortable if the moderator of the group is similar to them. This way, they will feel as though the leader understands them and will be more willing to open up. The leader should have good social skills and know what kinds of questions to ask the group in order to facilitate an effective discussion.
Also, the focus groups in China should be split up according to age and sex. It can be a problem when someone younger thinks differently than someone older or even when a female expresses a different opinion than a male. Focus groups will work better and be more accurate if the participants are able to give their opinions freely.
Who does focus groups in China?
Although focus groups are not the most popular market research method in China, companies are beginning to use them more to understand the reception their product or service will have in the market. There are several market research firms in China that offer focus group services to companies.
Daxue Consulting is a Beijing-based company that that uses focus groups as one of its methods for market research. Focus Group China, based in Shanghai, also uses focus groups to perform market research for its clients. Over the last 3 years, Daxue Consulting has gained a leadership position in focus groups in China, especially in many sectors such as for luxury businesses, Human Resources, wine, franchising, movies, branding and many other sectors.
Overall, focus groups are sure to become more popular in China among companies who are interested in understanding the way their consumers think and how they view their products and services.
To learn more on the topics:
– FG China
– Daxue Consulting China Market Research
– Linkedin CN Focus Groups
Article written by Amy Wang