Our team helps international brands understand Chinese millennials’ spending habits and craft campaigns that truly resonate in China.
How much does a home really cost in China? Ask ten expats and you’ll get ten different answers, because the real cost depends on the city, the district, and the year you’re asking about. The gap between income and housing cost still shapes how Chinese consumers spend, save, and decide what to buy. In Shenzhen, […]
Short-video platforms conquered the world, but nowhere did they go as deep as in China. Douyin and Kuaishou are not youth apps anymore. The fastest-growing audience on both platforms is now people over 60. Most foreign brands still write their China media plans as if these users did not exist. That is a mistake, and […]
Get a free consultation with our China marketing specialists. We'll review your situation and recommend a tailored approach.
