+60% Chinese Tourists in Cambodia
ietnam remained topped the chart among the top ten tourist arrivals to Cambodia with 584,800 tourists during the January-August period this year, up 12 percent year-on- year.
It added that during the first 8months of 2013, Cambodia has received a total of 2.77 million foreign tourists, up 19 % every year.
Cambodian Minister of Tourism
- “Chinese are rich now, more and more Chinese have been visiting abroad every year,”
- “Close ties between Cambodia and China is an essential base to attract more Chinese to Cambodia.”
- “Excellent ties between the two countries and improving Cambodian tourism quality and services will encourage more Chinese to this Southeast Asia nation in coming years,”sources globaltimes.cn
Angkor welcome 201000 Chinese travellers (+60%)
“China is leading the growth of tourists to the site this year thanks to Cambodia-China excellent ties, broader promotion of the Angkor to the world, and more direct flight connection between Cambodia and China,” Chhoeuy Chhorn, administration chief of the Siem Reap provincial tourism department said.
Last year, the temples attracted 2.06 million foreign visitors, up 28 percent year-on-year.
Chinese Tourist main characteristics
What kind of Marketing for Cambodian tourism professionals
A website in Chinese
It is a base of every online strategy. A website in Chinese will help you to inform visitors and get booking.
Promotion of your website
As you should know Chinese do not use Google, but more Baidu (70%) Market Share. So to promote your hotel you should do Search Engine optimisation on Baidu.
Tips for doing SEO on Baidu
- Adapt your website structure to Chinese
- Create Good content
- Frequent Update
- Promotion, and Backlinks in Chinese to your websites
We so SEO promotion (click here for more details)
With Social Networks website you can attract Chinese visitors. they use to search a lot on Weibo or tourism plateforms.
Be active in community management, answer their question, give usefull information will help professionals to get visitors.
More information about Social media Promotion
To influence High end tourists, PR campaign can be very usefull. Magazines, online news, it is a buget but is a good way to increase your image.
Video, beautifull photos are also a good way to let people discover your hotels, resorts, disco, tours’ package…
For more information, do not hesitate to send us an email or check our agency website.