Chinese studying abroad market is booming
China has the most overseas students
Although the education system has been improved a lot in China, it still can not satisfy the Chinese who have a growing requirement for the level of education. Many Chinese believe that the studying abroad standard is better, moreover, the experiences of studying abroad can be beneficial to find a job in China. It explains the reason why more and more Chinese students choose to continue the higher education abroad after the high school or the regular college. China has become the first country that has the most overseas students, more than the United States, Japan and any other countries.
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The three main channels for studying abroad
1, through the intermediary agencies
There are more and more studying abroad agencies in China, especially in recent years. These agencies offer a range of services including the introduction of universities, the advice for choosing a major, the list of required documents, the examinations and interviews guides… Some agencies are also in charge of providing a house abroad. By intermediary agencies is a efficient and convenient channel , but how to find a reassuring agency is the most hard problem.
As a half of research is happening on the internet nowadays, most of people look for the agencies online. Preeminent above all the rivals and win the trust of customers has become an important objective for all the agencies. They adopt many technical ways such as SEO and SEM, the press relations and social media … in order to optimize the communication, especially the online communication.
2, through the exchange programmes in Chinese universities
Many Chinese universities have created a cooperation relationship with some foreign universities, especially for some majors such as foreign language, finance, science, etc. Continue the higher education abroad through the exchange programmes is better because it is reassuring and practical, but it needs also some necessary conditions, for example, first of all, it is necessary that the Chinese university where you study has one or some exchange programmes with the foreign countries; and then, it is obliged to pass some selection competitions organized by the two universities.
3, DIY – apply for the school personally
It means that the students do all the steps themselves, from the choice of the university and the major, to the visa application and the housing. It is a long and complicated course which needs lots of time and patience. It has to begin the preparation at least half a year before going abroad. However, it is an exercise to gains some experience .
In order to attract the Chinese students, many foreign universities are beginning to make or strengthen their communication in China, just like the ways of the intermediary agencies, SEO, PR, social media… for increasing the popularity among the Chinese.
A new trend in these years
In the past, the countries which Chinese students prefer are the English speaking countries, like the United States, England, Australia, Canada, New Zealand, etc.
But there are some changes nowadays, although there are still many students choosing these countries, the number of the students who go to small-language countries grows significantly in recent years, especially France, Germany, Italy, Japan, South Korea.
One reason is that the communication between China and these countries is becoming more and more, and an other reason is that now many Chinese people can speak English, and the Chinese people believe that it is helpful to find a good job if they seize an other foreign language except English.
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More information about how to attract Chinese Student : marketingtochina.com/attract-overseas-students-china/