Sexual Wellbeing Survey in China, 2012


Durex is a foreign brand that really succeeded to enter the Chinese market. The brand made a sex wellbeing survey on Chinese people that was launched around Valentine’s Day.

The result shows Chinese still put love before sex. 72% male and 75% think females’ emotional demand is more than that from male, such as feeling of being loved, respected and intimacy. 85% of the females believe sex enhance the relationship of couples. The survey also covers sex frequency, satisfactory, education with both surprise and warning inside.

Chinese people have a higher sex frequency than global average level.

The survey shows 31% Chinese have sex twice a week which is higher than the world average 21%. And the people who have sex more than 3 times a week accounts for 24% of the respondents which is also higher than the world average 19%.

chinese sex frequency

The survey also discovers the great geographical difference in sex frequency. Professor, Liu, associate research fellow from China Population and Development Research Center, explains that the local culture can have a great influence on this index. The result shows, 84% Guangdong people have sex at least twice a week. Tianjin ranks the last in this with 48%.

chinese sex frequency geo-diversity

Besides the place, another factor influence the sex frequency is age. People who have the highest percentage of sex over once a week are those between 25-34, following are those between 18-24. It also reflects the fact that the prime time for people to have sex is between 18-34 years old.

Sexual satisfaction decreases

From the survey in 2006, the Chinese people who are satisfied with their sex accounted for 84%. While it decreases by 5 percent this year. To be more specific, physical satisfaction increases by 4% while emotional satisfaction decreases by 5 percent. It shows the emotional communication needs to be strengthened.

chinese satisfaction degree

Geographically speaking, Guangdong people are the happiest people, 89% of them are satisfied with sex, on the other side, Fujian people are the most disappointed ones, only 68% of them think they are satisfied. In terms of the age, like sex frequency, people between 25-34 rank No.1 on this with 85%, people from 18 to 24 follow, at 83%.

The rate of sex at first meeting shows a trend of substantial growth

In 2006, only 26% of the respondents accepted sex at first meeting. And in 2011, the data has raised to 45%. Therein, 52% male and 34% female accept.

sex at first meeting chinese

The young people from 18 to 24 are the most open group of people to this, at 53%. 41% of people ranging from 25 to 34 are ok with that. In East China, people are more tolerant with sex at first meeting than others. Especially people from Jiangsu, with 79% and the least acceptance from Hunan with 24%.

First sexual experience comes earlier

In 2006, 12% 16-18 years old people experienced their first time. While in 2011, the same data has increased to 22%. Although it is still lower than the world average 16%, it is still a potential danger because of the lack of sex education.

Sex education level decreases

In 2006, 50% respondents need more education about sex and in 2011, 10% more people want to get more sex education.

chinese source of information
Professor Liu also explains that the source of information is too concentrated on the Internet: 50% of the respondents get their sex education via Internet which is a mingling of good and bad. One reason for this is the lack of formal education: 48% respondents get information from books, 13% from newspaper and 18% have never been educated at all.

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