Chinese linkedin Maimai is a career and social networking platform with 110 million real-name registered members. It is by far the most used professional social networking website.
Developed as a copy of Linkedin, today Maimai works differently than other popular career and social-networking platforms. Maimai has taken off in the past two years by customizing features to local Chinese markets. Some are: anonymous chat option, mobile version, real-name registry, and China based partnerships.
Why should you use Chinese Linkedin Maimai
LinkedIn is still the world’s most famous professional networking site. It debuted a China-specific version in 2014. After comprehending it needed to function under the country’s tight online laws. Although it ran smoothly for several years, LinkedIn notified in October 2021 that it would be terminating the Chinese website to conform with local regulations.
LinkedIn’s recent departure from the market has opened up a big opportunity for Maimai. The Chinese career and social networking platform has quickly taken advantage of this. It turned out to be not only the biggest China-based platform but also the top professional networking platform in terms of user rate.
What is behind Maimai’s success?
Maimai is a networking platform that was created in China and therefore understands Chinese culture and what its users want. With China’s unique networking system, Maimai has developed specific features to meet the needs of its users.
That said, Maimai owes a big part of its success to its anonymous social networking function. This feature allows users to feel safe while expressing their honest opinions about the companies they work for.
In today’s China, many workers are under immense pressure. Maimai provides a platform for these individuals to do what they need most. seeking new job opportunities, venting their frustrations, and asking questions without worrying about being identified. remaining anonymous, and hunting for jobs are some of the main reasons why Chinese users flock to this site.
Maimai Facts:
- The majority of Maimai users are male, with 60% of the members being men.
- The majority of Maimai users are between 26 and 35 years old, making them likely to be in the midst of job hunting or changing careers.
- Again the majority of Maimai users are from large metropolitan areas such as Beijing, Shanghai, Guangzhou, and Shenzhen.
- 85% of Maimai users have above-average expense power.
- Maimai users have an average monthly disposable income of RMB 8,733 (US$ 1,304), which is nearly double the national average.
- Maimai users are very well-educated, with 70% having a bachelor’s degree or higher.
How to use Maimai
The search function is of course the most significant feature of Maimai. It comes in 6 categories: names, job listings, anonymous parts, trend topics, market headlines, and real-name stories.
You can sign up and use Maimai without spending a dime, but there are some paid features if you’re interested. For example, VIP accounts start at around 70 CNY per month. Additionally, Maimai offers businesses advertising opportunities on its platform.
That said, account members are required to pay a fee to gain unlimited access to Maimai search results. A regular account only allows ten connections per month, while a VIP allows forty.
Maimai Marketing Strategy
The brand marketing strategy for Maimai can involve paid splash ads or banners as well as a homepage feed on the platform. Creative content, and targeting the correct audience can also make a difference when it comes to standing out. Maimai native topics with off-site promotions and event marketing strategies can help your brand to reach out to targeted customers.
Why should you open a maimai account
- Maimai has more than 100 million users, and it is still growing!
- Maimai saves you the hassle of trying to find the right connections or partners. With the help of Maimai you can easily connect to relevant companies and clients.
- When targeting the Chinese market, it is advantageous to use local platforms. connect with appropriate businesses for your company!
- Most likely your competitors haven’t caught on to MaiMai yet! This is your chance to get ahead of them.
Do you need assistance? We are here to help you.
If you want to open an official and verified social media account in China, brace yourself for a lot of paperwork – all in Chinese. If your business isn’t registered in China, the process will be even more complicated. In this case, we recommend you hire an agency. We can help identify the best platform for you and develop a social media strategy tailored to your target audience and budget.
A large component of what we do is promoting your brand. We strive to bring in new, potential customers and turn them into fans who stick around. Additionally, social media management is a vital role- particularly in community management. You need to be able to help visitors with questions they have, and keep followers engaged. As the face of the company, social networks require careful pickiness when deciding who takes on that responsibility.
We can help you reach a larger audience and achieve your marketing goals. Contact us today.
Maimai in 2026: What the Platform Looks Like Now
Maimai has not stood still. The platform crossed 120 million registered users and keeps adding professionals every month. More telling than the raw user count: 98% of the 1.47 million active companies on Maimai employ more than 1,000 people. You are not talking to small businesses here. You are reaching the decision-makers inside the large organisations that matter for B2B deals.
The demographic picture is equally sharp. Around 65% of users are aged 25 to 40. Some 70% hold at least a bachelor’s degree. Average monthly discretionary income sits at RMB 8,800, roughly twice the national average. These are the people signing purchase orders, approving vendor contracts, and recommending suppliers to their colleagues.
The biggest shift in 2025 and 2026 is AI recruitment. Maimai published its own data in March 2026: AI job postings on the platform grew 12 times year-on-year in the first two months of 2026. Average monthly salary for AI roles hit RMB 60,738, a figure 26% above the new-economy sector average. By spring 2026, the platform’s spring hiring report showed AI job volume up 8.7 times compared to the same period in 2025.
The anonymous posting feature has also matured into a serious intelligence tool. Employees share candid opinions about competitors, salary benchmarks, and supplier reputations. The 2025 talent migration report from Maimai found that the share of professionals voluntarily switching jobs climbed from 12.8% in 2023 to 21.1% by end of 2025.
For context on how Chinese professionals consume content more broadly, the KOL marketing statistics for China show a consistent pattern: trust comes from peer voices, not brand accounts. Maimai fits that pattern exactly. If you want to understand how Chinese professionals make decisions, spend an hour reading Maimai threads in your sector.
One more data point worth noting: 79.5% of Maimai users report that their company has already deployed AI tools internally. Among enterprises with more than 10,000 employees, that figure reaches 91%. Even for the China fashion market, Maimai matters because senior buyers, retail directors, and brand managers use the platform to follow industry news and benchmark compensation.
What This Means for Your Brand in China
- Treat Maimai as a research tool first, ad platform second. The anonymous forums give you unfiltered data on how professionals in your sector think about suppliers, pricing, and competitors. Read before you post.
- Build a company page and keep it active. With 11 million companies registered and 1.47 million of those highly active, a dormant page signals disengagement. Post thought leadership content in Chinese once or twice a week. Professionals on Maimai respond to expertise, not promotional copy.
- Use recruitment activity as a brand signal. On Maimai, who you hire and what roles you post tell the market something about your ambitions in China. AI-related job postings in particular attract attention in 2026.
- Pair Maimai with your broader China B2B strategy. Maimai works alongside WeChat and brand advertising channels, not instead of them. Use Maimai for credibility at the top of the funnel. Use WeChat for closing deals.
