The China Toys Expo (Shanghai) Trade Fair in China Guide

trade fair in China: toy expo

Are you in the toy industry and looking to break into the Asian market, but not sure where to start? We’ve been there! In fact, China alone manufactures over 70% of toys worldwide.

This blog is your comprehensive guide to The China Toys Expo (Shanghai), a pivotal event for anyone serious about taking their business global. Let’s jump right in and uncover all you need to know!

Overview of China Toy Expo

China Toy Expo is a big event for the toy business. It happens every year in Asia. The China Toy and Juvenile Products Association (CTJPA) hosts the expo. Not just toys, but hobbies and baby stuff are also shown at this fair.

Many buyers, sellers, and stores from around the world come to meet toy makers from China here. This has been happening since 2002 making it a main event for people in the toy industry. China Toy Expo is one of the biggest trade fairs held in Shanghai annually.

Trade fair in China: toy expo Shanghai

Main categories of toys on display

Going to the China Toy export fair is like stepping into a huge toy store. Here you will find toys in 17 major groups. Each group gives us a glimpse of how wide and diverse the toy industry is.

  • Dolls and stuffed animals are one of the main types
  • Building blocks offer fun for all ages
  • Outdoor and sports toys can be found too
  • Board games draw fans from around the globe
  • All kinds of electronic toys buzz with energy
  • Die-cast models gleam under lights
  • Rides on bring joy to the little ones
  • Hobby toys trigger creativity in kids
  • Baby products help parents choose suitable items for their babies
  • Party items add spice to any gathering
  • Art supplies inspire kids to be more creative
  • Science & education toys help children learn happily and easily

Key Information about China Toy Expo 2023

China Toy Expo 2023, the largest toy fair in the Chinese Mainland, will take place from 17-19 of October at the Shanghai International Expo Center.

Dates and location

China Toy Expo 2023 will take place from October 17th to October 19th at the Shanghai New International Expo Centre (SNIEC) in Shanghai. This is a big trade show for the toy industry, and it’s an international event where people from all over come together.

It’s great because you get to see new toys, meet other professionals in the industry, and learn about the latest trends and innovations. The best part is that it’s a face-to-face exhibition, so you can have direct interactions with exhibitors and make valuable connections.

Trade fair in China: toy expo Shanghai

Entry fees

To attend the China Toy Expo 2023, you will need to pay an entry fee.

A) 9 sq.m. Standard Booth: $2700 each (with basic booth facilities)

B) Raw Space: $240/sq.m. (min. 36 sq.m.)

*An additional Mandatory registration Entry Fee at $400 will be charged by the Fair Organiser.

C) Product Showcase Display: $700/each
Complimentary service includes:
– Business enquiries collection
– One-way shipment of exhibits

All participation fee included exhibitor promotions and onsite/online business matching (subject to buyers’ availability and interests).

Application Deadline: 31 July 2023 (Mon)

It’s important to budget for these admission charges if you plan on attending.

Estimated turnout

The estimated turnout for the China Toy Expo 2023 is expected to be significant. It attracts over 100,000 buyers from around the world and domestically. With participation from about 1,200 exhibitors covering the entire industry chain, this event is massive.

The expo will take place in a space of 70,000 square meters, making it mainland China’s largest internationalized toy fair. It’s a popular destination for toy professionals looking to connect with industry players and explore the latest trends in toys and innovations.

Official links

To find official information about the China Toy Expo 2023, you can visit the event’s official website. There, you will find all the essential details about the expo, including dates, location, timings, entry fees, and more.

The website also provides information on how to participate in the event as an exhibitor or a buyer/industry professional. Additionally, you can contact the organizer directly for any further inquiries or clarifications.

Trade fair in China: toy expo Shanghai

Organizer information

The China Toy Expo 2023 is organized by the China Toy and Juvenile Products Association (CTJPA), which is the national trade association for toys and baby products in China. As the largest B2B toy fair in Asia, this expo provides a platform for international manufacturers to showcase their products and connect with potential buyers.

The CTJPA aims to promote the development of the toy industry and facilitate business collaborations within the industry. With its strong presence in the Asian market, this event offers great opportunities for both exhibitors and attendees to explore new trends, network with industry professionals, and strengthen buyer connections.

Why Attend China Toy Expo in Shanghai

Attending the China Toy Expo offers many benefits for marketing managers like me. Here are some reasons why you should consider going:

  • Access to the Chinese market for global manufacturers: The expo provides a gateway to reach the vast and lucrative Chinese market, allowing international toy makers to expand their business opportunities.
  • Showcase platform for exhibitors: By participating in the expo, you can exhibit your products and gain visibility among industry professionals, potential buyers, and distributors from China and around the world.
  • Networking opportunities: The event serves as a valuable networking platform, where you can connect with industry experts, suppliers, manufacturers, and other professionals in the toy industry. This can lead to potential collaborations and partnerships.
  • Access to latest industry trends and innovations: Attending the expo allows you to stay updated on the latest trends, innovations, and technologies in the toy industry. This knowledge can give you a competitive edge in the market.
  • Potential business collaborations: Being part of this prominent trade fair provides an opportunity to meet potential partners or distributors who can help you expand your business internationally.

Some of the participants include:

Trade fair in China: toy expo Shanghai

How to Participate in China Toy Expo

To participate in the China Toy Expo, one of the biggest trade fairs in China and the largest trade for the toys industry, you can either exhibit at the event or visit as a buyer or industry professional. Simply complete the registration process and meet the requirements set by the organizer.

For more information, don’t hesitate to contact them directly. User reviews and experiences can also provide valuable insights for potential participants.

Exhibiting at the event

If you want to exhibit at the China Toy Expo, here are some important steps:

  1. Research: Learn about the event and what it offers for exhibitors.
  2. Plan your booth: Decide on the design, size, and layout of your booth.
  3. Register: Complete the registration process on the official website.
  4. Prepare your products: Make sure you have enough samples and promotional materials.
  5. Arrange logistics: Organize transportation, accommodation, and other necessary arrangements.
  6. Set up your booth: Arrive early to set up your booth and make it attractive and inviting.
  7. Engage with visitors: Be friendly and approachable to attract potential buyers.
  8. Network: Take advantage of networking opportunities with other industry professionals.
  9. Showcase new products: Use the expo as an opportunity to launch or promote new products.
  10. Follow up: After the event, follow up with potential buyers or contacts you made during the expo.

Visiting the event as a buyer or industry professional

The China Toy Expo is an international trade fair for toys and baby items held in Shanghai. It attracts over 100,000 buyers from around the world and domestically every October so it’s a perfect place to meet potential business partners and consumers.

You can expect forums, meetings, and exhibitions on-site to facilitate networking and deepen business relations. By attending the China Toy Expo, you’ll have the opportunity to explore the latest industry trends and innovations.

Trade fair in China: toy expo Shanghai

Registration process and requirements

To participate in the China Toy Expo, you need to follow the registration process and meet certain requirements.

to register as a participant, you need to visit the official page and fill in the information, including:

  • Company name
  • Brand name
  • Company address
  • Website
  • Country or region
  • Contact person information
  • Business type and product categories

User reviews and experiences

Attendees have given positive feedback about their time at the event. Many people have praised the wide variety of toys on display, with options for children of all ages and interests.

Visitors have also enjoyed networking with industry professionals and making valuable connections. Participants have mentioned that attending the expo helped them stay updated on the latest trends in the toy industry and discover innovative products.

Some attendees even shared testimonials about successful business collaborations that resulted from their participation in the expo. Overall, based on 22 reviews, the China Toy Expo has received an average rating of 4.4 out of 5, which indicates a high level of satisfaction among participants.

Trade fair in China: toy expo Shanghai

We Can Help You Profit During the Event!

Visiting regional fairs and trade shows of consumer goods in China, such as China Toy Expo is one of the greatest ways to put your name in the Chinese market and meet people from the industry.

But you need to remember, that attending a fair won’t work if you don’t prepare beforehand. Such participation requires a strategic plan and marketing campaign on Chinese Baidu and social media platforms, so that your brand is recognized in China’s toy market. This is where we step in!

At the Gentlemen Marketing Agency, we know the power of preparation and the intricacies of the Chinese market landscape. Let us elevate your presence at the China Toy Expo, transforming it from mere participation to a magnetic brand showcase.

Why Choose Us?

  • Strategic Market Insight: We craft a blueprint tailored for success, ensuring you’re not just another booth, but a must-visit spot at the expo.
  • Digital Mastery: Leveraging Baidu campaigns and influential social media platforms, we’ll create a buzz around your brand even before the event starts.
  • Cultural Resonance: Our campaigns aren’t just translations; they’re transcreations. We make sure your brand speaks to the Chinese audience, resonating with their aspirations and cultural nuances.
  • End-to-End Support: From pre-event marketing campaigns to on-ground event strategies, our team ensures that your brand shines throughout.
  • Data-Driven Decisions: Post-event, we provide a detailed analysis of the impact and engagement, ensuring continuous growth and improvement.
GMA services

In the vibrant world of the China Toy Expo, don’t just be present; dominate! With the Gentlemen Marketing Agency by your side, transform your participation into a profit-driving, brand-boosting experience. Dive into the opportunity; we’re here to ensure you make a splash! Contact us today!


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