Douyin e-commerce deep dive: Social commerce strategies to open and run a successful store, driving high sales conversions.
Tmall has been declared “over” by industry commentators every year since roughly 2019, and every year beauty brands that ignore it leave revenue on the table. In 2026, the platform is no longer where most Chinese consumers first discover a skincare or makeup product. That job has largely moved to Xiaohongshu, Douyin, and KOL livestreams. […]
People keep asking me the same question. “Philip, is it too late to sell online in China?” My answer in 2026 is the same as it was five years ago, only louder: no, but the game has changed again. China is still the largest e-commerce market on earth. Online retail here passed 15 trillion RMB […]
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