China 2019: $200 billion investment in the digital area!
In 2018, the global mobile advertising market will remain dominated by the United States with more than $ 57.5 billion but will be closely followed by China, which will have over $ 40.6 billion in investment.
In 2019, the global mobile advertising market will exceed 70% of the total digital investment (when it was about 40% one year ago, in 2015). According to eMarketer, this will be a total getting very close to $ 200 billion. This is simply amazing! Especially since it accounts for close to three times its value back in 2015 ($ 67.7 billion).
According to these figures, in two years, in 2018, the mobile advertising market will remain dominated by the United States up to $ 57.5 billion but will be closely followed by China, which appears to be a very serious competitor to the world title. Although for the time being, the Middle Kingdom remains the second largest mobile advertising country with over $ 40 billion.
The advertising market in China is 20 times bigger than in France
As a reminder, back in 2013, the value of the Chinese advertising market had to be multiplied ten times to reach the one of the United States. The study also shows that within two years, the first European market will be the United Kingdom. It will represent the third-largest market in the world, with sales estimated at more than $ 11.1 billion.
By comparison, the United Kingdom’s figure will then be worth nearly ten times France’s figures, which will then be evaluated to 1.9 billion in 2018. France will be ranked after the following countries: South Korea, Canada, and even Australia.
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Here are the figures from eMarketer:
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