Wine in China

All the information about the wine market in China. All the alcools, beverage, and so on. We will try to make some case study about winery in China.

MARKETING TO CHINA AGENCY

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Interview of Alex Batalla Puignou, manager of Wines of Barcelona
Food & Beverage | Interview | Wine in China

Interview of Alex Batalla Puignou, manager of Wines of Barcelona

Can you introduce yourself?  My name is Alex Batalla, I am the General Manager of Wines of Barcelona. I am a young entrepreneur and extremely passionate about wine and the wine industry. I have a background in International Business and Relations.   Can you introduce your company? Wines of Barcelona is the gateway to the…

China starts to appreciate and produce estate wine
Marketing Research in China | Wine in China

China starts to appreciate and produce estate wine

Thanks to the alcohol authority, China is now able to produce its own « estate wines ». Indeed, Chinese vineyard are getting certified through different standards that categorize them as good as the French, Italian, Australian and other’s wines trademark. Some rules Chinese are willing to follow However, the regulations imposed by the China Alcoholic Drinks Association (CADA)…

10 Tips to Marketing wine in China
branding in China | Wine in China

10 Tips to Marketing wine in China

This article will focus on how can wine brand successfully engage customers in China.   Wine in China   The wine market in China is very dynamic with a  25%  annual growth. French wine enjoys a good reputation, compared with wine from different parts of the world and with prices generally much more affordable. The market was previously price…