The Liquors, wines & spirits Chinese market explained in complete market guide + Tips to exports & sell to China.
Chinese New Year is still the single biggest sales window for wine and spirits brands in China. Every year I watch brands adapt their packaging, their communication and their e-commerce mechanics to the gifting frenzy of this period. Some get it very right. Most leave money on the table. In this updated guide I keep […]
Drinking in China is more than a pastime—it’s a key to business and respect. Learn the customs, top drinks, and shifting trends.
Alcohol market in China analysis and trends in 2025. How our Agency helps companies find Chinese distributors for alcoholic drinks and beverage.
By Olivier Verot, founder and CEO of GMA (Shanghai). I have spent thirteen years helping Asian manufacturers and Chinese brands sell into Western markets, and the perception problem in this article is the single objection I hear most often from clients before we even start on strategy. A Poor Quality Reputation for the Label “Made […]
Explore how to sell red wine in China using smart e-commerce, local insights, and cultural marketing strategies.
Chinese weddings are a big deal. Not just emotionally, but financially. And wine is right at the center of it all. If you are a wine brand trying to enter China, or already present in China and looking for growth opportunities, the wedding occasion is one you cannot ignore. This article explains how wine fits […]
Selling imported beer in China is not the same game it was five years ago. Volume has stopped growing. Value keeps climbing. That single sentence explains almost everything an importer needs to understand before spending a yuan on this market. Chinese drinkers are not drinking more beer. They are drinking better beer, and they are […]
From imports to local vineyards, China’s ice wine market is growing fast. Learn about top regions and tips for foreign wine producers.
The vodka market in China is growing fast. Find out how foreign brands succeed with e-commerce, branding, and social media strategies.
Let me be honest from the first line. The China wine market is not booming anymore. The story you read in old articles, endless growth, a middle class that drinks more every year, does not match the numbers in 2026. Imported wine has fallen hard from its peak. Young Chinese drink less alcohol than their […]
In 2013, Diageo was considered the gold standard for alcohol brand digital marketing in China. The British spirits group had figured out Weibo before most competitors, built communities around Baileys and Johnnie Walker, and committed serious capital to the Chinese market. A lot has changed since then. The platforms are different, the regulations are stricter, […]
China’s beer market grew 42% in five years. Learn how foreign beer brands can tap into the demand for premium and craft beer with the right strategy.
