Wechat Marketing

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Guide to WeChat H5 Brochure
Wechat Marketing

Guide to WeChat H5 Brochure

Introduced in 2011 by the giant Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this:…

How To Register A Wechat Official Account?
Wechat Marketing

How To Register A Wechat Official Account?

Here is an overview for beginners to the WeChat platform on how to open an official WeChat account. This is one of the most frequent discussions we have with our partners. As a non-Chinese entity, it can be more difficult but here we will explore your options. Register an Official WeChat Account for an Overseas Company: Creation…

Rules for Wechat Official Account (Contact Us!)
Social Media China | Wechat Marketing

Rules for Wechat Official Account (Contact Us!)

Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…

Guide to New WeChat e-commerce tools
Wechat Marketing

Guide to New WeChat e-commerce tools

WeChat is without a doubt the app where Chinese people spend most of their time. It has more than 1.2 billion monthly active users, 20 million official accounts, more than 1 million mini-programs, and about 400 million daily active users of mini-programs. In 2020, it has been used by 53% of men and 47% of…

Wechat Introduced us to Gesture Recognition During Qixi Festival
Social Media China | Wechat Marketing

Wechat Introduced us to Gesture Recognition During Qixi Festival

In celebration of the Chinese Valentine’s Day Qixi, Wechat has released a new feature that pushes interactive social ad format to a new level. The Qixi festival: The Chinese Valentine’s Day Today like every year, on the seventh day of the seventh month on the Chinese lunisolar calendar, the Qixi Festival (七夕节) also called the…

Five advantages of WeChat mini-program in 2020
Wechat Marketing

Five advantages of WeChat mini-program in 2020

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They can provide advanced features to users such as e-commerce, task management, coupons, etc.  It is now the most popular e-commerce and task processing platform in China, and do not need to download. The following are the development trend and advantages of the WeChat mini-program in 2020….

Can WeChat Channel Compete with Douyin?
Wechat Marketing

Can WeChat Channel Compete with Douyin?

China´s most used messaging app WeChat, managed by Tencent Holdings Ltd., released its newest feature called “Channels” in early 2020. We are talking about the nightmare of short video apps such as Douyin (Chinese TIKTOK) and KUAISHOU. This instant messaging App, with 1 billion active users, created this feature to compete in the short video…

Perfect Diary’s succesful Strategy on Wechat
branding in China | Wechat Marketing

Perfect Diary’s succesful Strategy on Wechat

Wechat Campaign that Works: Case Study WeChat has always been a complex platform. Started as a social networking app, it incorporated various functions and features into its system over the years. And now, the WeChat feature Mini Programs allows you to do online shopping, ordering food delivery, playing games, looking up information, and more. Meanwhile,…

When luxury meets WeChat: the sales booster in China
Wechat Marketing

When luxury meets WeChat: the sales booster in China

From shopping in big malls to shopping online, Chinese people’s lifestyles changed a lot in the past years. Their habits evolved and brands had to adapt to continue selling products as much as in malls or online. This change concerns every type of brand: sportswear brands, streetwear brands, premium, and even luxury brands! Having a…