Earlier this year, WeChat quietly rolled out DeepSeek AI inside its chat interface. Most Western brand managers missed it. A few of our clients noticed it first because their competitors started appearing in places they never had before. That is when I paid attention. I have been working on WeChat marketing strategies for international brands […]
4.3x. That is how much WeChat Mini Shop GMV grew in 2025. Not a typo. Not a projection. Real transactions, real money, in one calendar year. And gross profit per mille (GPM) hit RMB 1,200 on Mini Shop. That number puts WeChat in the same conversation as Douyin and Tmall for serious commerce, not just […]
Getting your first WeChat followers is still the hardest part of building a presence in China. Not because the tactics are secret. Because most foreign brands try to grow a WeChat account the way they would grow an Instagram page, and WeChat does not work like that. Here are six ways that actually move the […]
In today’s fast-paced digital payment landscape, security and convenience are top priorities. That’s where WeChat Palm Payment Method comes in – it’s Tencent’s cutting-edge solution for making transactions both secure and effortless. This groundbreaking system, which was introduced on May 21st, 2023, utilizes advanced palm print and vein recognition technology to authenticate users and enable […]
The WeChat marketing guide for foreign brands in 2026: Service Account, content and CRM, Mini Programs, Channels, paid ads, and KOL campaigns that convert.
If you run a small business and you want to start selling on WeChat, this guide is for you. I will walk you through the parts that actually matter in 2026: which account to open, how the storefront works now, how you get paid, and whether you even need a Chinese company to begin. Most […]
Our agency helps B2B brands to leverage official accounts, mini-programs, and WeCom for effective marketing in China.
WeChat Channels is a short-video platform inside WeChat. Discover how it works, how to register, and how brands can use it to grow in China.
Content is no longer king when it comes to WeChat marketing. As the platform gets crowded and users get pickier, brands have stopped treating WeChat as a broadcasting tool for mass awareness. They now use it for something more valuable: keeping the customers they already have. In China, that job has a name. It is […]
WeChat is not just China’s biggest messaging app anymore. It is the app more than a billion Chinese consumers use to pay for lunch, book a doctor, split a bill with friends and, more and more, buy things, without ever leaving the chat screen. Tencent rolled out mini programs in January 2017 as lightweight sub-apps […]
I first wrote about WeChat mini-program design after a Shanghai conference where an agency laid out its rules for a clean interface. Those rules still hold. What changed is the stakes. In 2019 a mini-program was a nice-to-have, a mobile shell hanging off your Official Account. In 2026 it is where the sale happens. WeChat […]
WeChat Channels explained: explore this short-video feature, its benefits for marketing, and how it stacks up against Douyin.
