Society

As a British expat living in China as the ‘Brexit’ saga unfolds it is clear to me that this is understandably an issue dividing, not just the nation, but also the wider international community. The affects and ramifications of Britain operating outside the EU are yet to be fully understood. In this article I would…

    Ten domestic companies have now entered the race to capture a significant share of this lucrative and exploding mobile biking market in China. The concept is simple. Scan the QR code for a bike to start using and scan again to lock the bike and end your journey, payment is then made via…

Every week-end, at People’s Square in Shanghai, one will encounter a strange market dedicated for single people looking for love. Parents and grandparents come here, to find the ideal partner for their younger family, whole families are worried about the single status of young adults. Detailed ads are featured, helping one to find the perfect match, everything is here : age,…

The UK has made the headlines since last week after what happened with the Brexit. What are Chinese people thinking about it? As one of the world economic powers, China, just like the US, may be more or less impacted by those news. What is Brexit? Before we get to Chinese thoughts on this matter….

The e-Hongbao, the revolutionary red envelope in China Where does this tradition come from? Historically, Chinese people would thread coins on a string in order to ward off evil spirits. Indeed, the goal was to protect the next generation from sickness or death. This custom was then replaced by red envelopes. People would write blessing messages and give it…

Having a look at Chinese tradition and culture will help you understand how the world’s biggest population live. A helpful insight for marketers trying to integrate the massive Chinese market, and especially when it comes to digital marketing strategies. Indeed, with China’s large crowd of Internet users (642 million in 2014) and their tendency to…

Taobao, the popular Chinese online retail platform, has become more important to rural economies across China due to an emerging phenomenon called “Taobao villages”. The popularity of “Taobao Villages” is increasing in China. This trend consists of village residents who sell their handicrafts and products online. According to Alibaba, Taobao village is any place where…

Valentine’s Day meets the Lartern Festival in 2014 February 14, Valentine’s Day in 2014 and the Lantern Festival, which is January 15 on the lunar calendar, will be the same day. The Chinese people celebrate Valentine’s Day for several years, particularly among the young people. And the Lantern Festival is a traditional Chinese festival since…

WeChat and its virtual red envelopes attracted Chinese Internet users! A Chinese New Year can not exist without the existence of the small red envelopes that seniors are offering to younger during this famous day. This “hongbao “(red envelope) is a ritual that is impossible to ignore during the “Chunjie”(New Year). Indeed, this year, Tencent,…

The symbolism of colors in China According to the countries, the colors have different symbolism.  There is a gap between the West and China concerning the colors’ code. This article will try to explain to you the colors’ symbolism in China. Why taking an interest in colors in marketing? Colors on the packaging have an impact on the…

The most reliable mystery shopping partner in China.   The market research methodology called mystery shopping has been popular for a long time in the United States. In China, however, companies are just starting to use this kind of market research more to improve the quality of their business.   Among a lot of competition…

. Thanks to the fast development of technology, the appearance of computer and Internet dramatically change the way we are living and makes everything relatively convenient, but still respects the customs and tradition of humans. Just by clicking mouse, people can choose to hold a memorial ceremony for their beloved relatives or friends who passed…