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The Challenges of Brexit.. Could China Be the Solution?
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The Challenges of Brexit.. Could China Be the Solution?

As a British expat living in China as the ‘Brexit’ saga unfolds it is clear to me that this is understandably an issue dividing, not just the nation, but also the wider international community. The affects and ramifications of Britain operating outside the EU are yet to be fully understood. In this article I would…

The Great Chinese Mobile Biking APP Race
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The Great Chinese Mobile Biking APP Race

    Ten domestic companies have now entered the race to capture a significant share of this lucrative and exploding mobile biking market in China. The concept is simple. Scan the QR code for a bike to start using and scan again to lock the bike and end your journey, payment is then made via…

Top 10 App in China
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Top 10 App in China

WeChat (We Love, We Share, WeChat) is the Top App in China, it is the most popular instant messaging App with 700 million active users. Tencent Holdings Ltd is the developer of this amazing feature App. Its name comes first in the top 10 most popular mobile apps in China. In digital marketing in China, WeChat has become a brand…

The Singles Market in China
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The Singles Market in China

Every week-end, at People’s Square in Shanghai, one will encounter a strange market dedicated for single people looking for love. Parents and grandparents come here, to find the ideal partner for their younger family, whole families are worried about the single status of young adults. Detailed ads are featured, helping one to find the perfect match, everything is here : age,…

What does Brexit mean for Chinese people?
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What does Brexit mean for Chinese people?

The UK has made the headlines since last week after what happened with the Brexit. What are Chinese people thinking about it? As one of the world economic powers, China, just like the US, may be more or less impacted by those news. What is Brexit? Before we get to Chinese thoughts on this matter….

From ancestral customs to modernity: meet the e-Hongbao
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From ancestral customs to modernity: meet the e-Hongbao

The e-Hongbao, the revolutionary red envelope in China Where does this tradition come from? Historically, Chinese people would thread coins on a string in order to ward off evil spirits. Indeed, the goal was to protect the next generation from sickness or death. This custom was then replaced by red envelopes. People would write blessing messages and give it…

What are the top 2015 buzzwords in China?
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What are the top 2015 buzzwords in China?

Having a look at Chinese tradition and culture will help you understand how the world’s biggest population live. A helpful insight for marketers trying to integrate the massive Chinese market, and especially when it comes to digital marketing strategies. Indeed, with China’s large crowd of Internet users (642 million in 2014) and their tendency to…

Taobao Villages phenomenon
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Taobao Villages phenomenon

Taobao, the popular Chinese online retail platform, has become more important to rural economies across China due to an emerging phenomenon called “Taobao villages”. The popularity of “Taobao Villages” is increasing in China. This trend consists of village residents who sell their handicrafts and products online. According to Alibaba, Taobao village is any place where…

Valentine’s Day meets the Lantern Festival in 2014
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Valentine’s Day meets the Lantern Festival in 2014

Valentine’s Day meets the Lartern Festival in 2014 February 14, Valentine’s Day in 2014 and the Lantern Festival, which is January 15 on the lunar calendar, will be the same day. The Chinese people celebrate Valentine’s Day for several years, particularly among the young people. And the Lantern Festival is a traditional Chinese festival since…

The symbolism of colors in China
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The symbolism of colors in China

The symbolism of colors in China According to the countries, the colors have a different symbolism.  There is a gap between the West and China concerning the colors’ code. This article will try to explain you the colors’ symbolism in China. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We…

The most reliable mystery shopping partner in China.
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The most reliable mystery shopping partner in China.

The most reliable mystery shopping partner in China.   The market research methodology called mystery shopping has been popular for a long time in the United States. In China, however, companies are just starting to use this kind of market research more to improve the quality of their business.   Among a lot of competition…