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The Singles Market in China

The Singles Market in China

Every week-end, at People’s Square in Shanghai, one will encounter a strange market dedicated for single people looking for love. Parents and grandparents come here, to find the ideal partner for their younger family, whole families are worried about the single status of young adults. Detailed ads are featured, helping one to find the perfect match, everything is here : age,…

From ancestral customs to modernity: meet the e-Hongbao

From ancestral customs to modernity: meet the e-Hongbao

The e-Hongbao, the revolutionary red envelope in China Where does this tradition come from? Historically, Chinese people would thread coins on a string in order to ward off evil spirits. Indeed, the goal was to protect the next generation from sickness or death. This custom was then replaced by red envelopes. People would write blessing messages and give it…

What are the top 2015 buzzwords in China?

What are the top 2015 buzzwords in China?

Having a look at Chinese tradition and culture will help you understand how the world’s biggest population live. A helpful insight for marketers trying to integrate the massive Chinese market, and especially when it comes to digital marketing strategies. Indeed, with China’s large crowd of Internet users (642 million in 2014) and their tendency to…

Taobao Villages phenomenon

Taobao Villages phenomenon

Taobao, the popular Chinese online retail platform, has become more important to rural economies across China due to an emerging phenomenon called “Taobao villages”. The popularity of “Taobao Villages” is increasing in China. This trend consists of village residents who sell their handicrafts and products online. According to Alibaba, Taobao village is any place where…

Valentine’s Day meets the Lantern Festival in 2014

Valentine’s Day meets the Lantern Festival in 2014

Valentine’s Day meets the Lartern Festival in 2014 February 14, Valentine’s Day in 2014 and the Lantern Festival, which is January 15 on the lunar calendar, will be the same day. The Chinese people celebrate Valentine’s Day for several years, particularly among the young people. And the Lantern Festival is a traditional Chinese festival since…

WeChat and its virtual red envelopes system attracted Chinese Internet users!

WeChat and its virtual red envelopes system attracted Chinese Internet users!

WeChat and its virtual red envelopes attracted Chinese Internet users! A Chinese New Year can not exist without the existence of the small red envelopes that seniors are offering to younger during this famous day. This “hongbao “(red envelope) is a ritual that is impossible to ignore during the “Chunjie”(New Year). Indeed, this year, Tencent,…

The symbolism of colors in China

The symbolism of colors in China

The symbolism of colors in China According to the countries, the colors have different symbolism.  There is a gap between the West and China concerning the colors’ code. This article will try to explain to you the colors’ symbolism in China. Why taking an interest in colors in marketing? Colors on the packaging have an impact on the…

Sweeping Tomb Online

Sweeping Tomb Online

. Thanks to the fast development of technology, the appearance of computer and Internet dramatically change the way we are living and makes everything relatively convenient, but still respects the customs and tradition of humans. Just by clicking mouse, people can choose to hold a memorial ceremony for their beloved relatives or friends who passed…