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China’s Bicycle Industry
Fitness & Sports Industry in China | Society

China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

Chinese social media were heated by the US presidential election
Society

Chinese social media were heated by the US presidential election

The neck-and-neck US presidential election has not only drawn the attention of the Americans but also aroused the hottest discussions in the rest of the world. Chinese social media users had plenty to say about the US presidential election. The American election has been among the most popular topics on Weibo since the 3 November…

China: a “new” Green Economy
Industry in China | Society

China: a “new” Green Economy

China is well-known to be the first market in the world at different stages. But the biggest carbon dioxide emitter also position itself as the leader of green investments, as said Helen Wong from HSBC. Such an impressive growth as the one experienced by China can’t be done without any sacrifice. And unfortunately, two figures…

Understanding the Y Generation in China
Society

Understanding the Y Generation in China

Y generation in China is composed of 400 million young people.  They were born between the 1980s and 1990s. This generation is five times bigger than the United States.  More than 25 percent of them have a great education.  Therefore, they have more opportunities comparing to the older generations.  This group has a significant impact…

Chinese Millennial and Coffee: Big Love Story
Food & Beverage | Society

Chinese Millennial and Coffee: Big Love Story

Since its reform of the economy, China has undergone many changes. The market economy launched in the 1970s had a major impact on the society and lifestyle of the Chinese. The Chinese are not typically lovers of coffee, especially not of fresh roasted or specialty coffee, and certainly not as a morning habit.  With the…

Meet B.A.T, China’s Three Big Data Titans – Tencent
Society

Meet B.A.T, China’s Three Big Data Titans – Tencent

The digital landscape consists primarily of three internet giants: Baidu, Alibaba and Tencent. Almost 60% of time spent on a mobile device in China is spent on an app affiliated with these three giants. They own lots of valuable real estate in the country’s mobile landscape and that figure seems to be growing with time….

ecommerce China | Society

Why Ebay failed in China?

Ebay entered in Chinese market in 2002 while acquiring EachNet. When they launched the website in China, the owners expected the company to be successful. The business model seems to be adapted. However in reality they applied the same business model in China that they were using across the world because it was a successful…

How Brands are Leveraging WeChat?
Society | Wechat Marketing

How Brands are Leveraging WeChat?

You have already read about some of our articles on WeChat? We often present WeChat App as the tool for communication and marketing in China. Today we are going to bring you some specific cases, how brands can use WeChat and profit from it. Some key points about WeChat Over 1 billion MAU (monthly active…

Why and how to target the Chinese millennial generation ?
Society

Why and how to target the Chinese millennial generation ?

In 2018, they are finally here. They are young, empowering, and different from the previous generation of Chinese consumers. The millennial generation, generation Z. Post-2000, little emperors … the generation of Chinese born after 2000 are called by several names. This year is also the year they are becoming adults. Tencent company recently published a…

Hurdles facing the mobile biking revolution in China
Society

Hurdles facing the mobile biking revolution in China

The well documented Mobile Biking APP revolution in China is a wonderful example of Chinese ingenuity, innovation and the growing start-up culture. Mobike and Ofo are two largest players backed by Chinese heavy weights Tencent (the firm behind WeChat) and Didi (the largest taxi hailing app who recently acquired Uber in China) respectively. Bikes are…