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A New Target Market for Short-Video Platforms: the Silver Generation in China
In recent years, shirt-video platforms stormed the market all around the world, but in China, the interest in this type…Get To Know Your Target Chinese Consumers: 5 Facts Businesses Must Know
The burgeoning class of Chinese consumers has huge spending power and is increasingly driving growth in the world’s second-largest economy.…How to Target The Silver Generation in China in the Sports Market?
The Chinese sports industry is in the midst of a transformation. It has been rapidly growing for years, and now…12 Key Dates for your e-Commerce & Marketing campaigns in China
As one of the most promising markets in the world, hundreds of entrepreneurs and international companies are trying to enter…China’s Bicycle Industry
Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their…Chinese social media were heated by the US presidential election
The neck-and-neck US presidential election has not only drawn the attention of the Americans but also aroused the hottest discussions…China: a “new” Green Economy
China is well-known to be the first market in the world at different stages. But the biggest carbon dioxide emitter…996 in China : Major Economic Advantage or Nightmare for workers?
In March 2019, revolts were unleashed by employees of the giants of the Chinese digital ecosystem. Why? The frantic pace…Understanding the Y Generation in China
Y generation in China is composed of 400 million young people. They were born between the 1980s and 1990s. This…Chinese Millennial and Coffee: Big Love Story
Since its reform of the economy, China has undergone many changes. The market economy launched in the 1970s had a…Meet B.A.T, China’s Three Big Data Titans – Tencent
The digital landscape consists primarily of three internet giants: Baidu, Alibaba and Tencent. Almost 60% of time spent on a…Why Ebay failed in China?
Ebay entered in Chinese market in 2002 while acquiring EachNet. When they launched the website in China, the owners expected…