How much does a home really cost in China? Ask ten expats and you’ll get ten different answers, because the real cost depends on the city, the district, and the year you’re asking about. The gap between income and housing cost still shapes how Chinese consumers spend, save, and decide what to buy. In Shenzhen, […]
Short-video platforms conquered the world, but nowhere did they go as deep as in China. Douyin and Kuaishou are not youth apps anymore. The fastest-growing audience on both platforms is now people over 60. Most foreign brands still write their China media plans as if these users did not exist. That is a mistake, and […]
People often point to Alibaba, JD.com, or Pinduoduo when talking about China’s e-commerce boom. Sure, those platforms make headlines, but the story runs deeper. The real driver isn’t just shiny apps or smooth checkout pages, it’s the production muscle that keeps goods flowing at a pace the rest of the world struggles to match. For […]
Our insights reveal how different generations engage on China’s top social platforms, guiding your brand to reach the right audience.
We help international brands decode Chinese consumer behavior and culture to build trust, loyalty, and success in China’s market.
Twenty years after eBay packed up its Chinese operation, its 2006 exit is still the cleanest case study I know for what happens when a foreign platform assumes China is just another market to plug into a global template. eBay had the brand, the cash and a two-year head start on Taobao. It lost anyway. […]
The golden age of Baijiu will end soon. Just to remind you: baijiu (ç½é , “white spirit”) is the most famous rice alcohol made in China. Why Baijiu Brands Are in Crisis From 2013, the highest military authorities announced 10 new rules to decrease the extravagance of officials and fight corruption. The new regulations banned baijiu […]
Our agency helps international brands leverage China’s Golden Week with tailored strategies that drive sales and awareness.
Isn’t the astronomical growth of China’s matchmaking industry simply fascinating? China managed to turn the marriage market into one of the biggest industries, but it doesn’t even start from the engagement. China’s matchmaking market, with many dating apps, matchmaking companies, and marriage markets in the biggest cities (including the most popular Shanghai marriage market in […]
Christmas! What a beautiful word. But have you ever spent Christmas in China? Forget the cozy family dinners and midnight church services. In Shanghai or Beijing, December 24 looks more like a date night crossed with a shopping trip. Young couples book restaurants weeks in advance. Friends gather at KTV to drink and sing until […]
Drinking in China is more than a pastime—it’s a key to business and respect. Learn the customs, top drinks, and shifting trends.
China has a Valentine’s Day. It has two, actually. And yet, fewer Chinese people are getting married than at any point in recorded history. That tension is exactly where the marketing opportunity lives. Qixi: China’s Original Valentine’s Day Qixi Festival falls on the seventh day of the seventh lunar month. In 2026, that is August […]
