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How To Adapt Your Marketing Strategy to The Chinese Aging Population?
The changing economic and market environment in China presents both opportunities and challenges for businesses, as the growing population of…China ‘She Economy’, Top Consumers Group Among Chinese Women
China's "She Economy" has rapidly grown in recent years, fueled by financially independent young women. These influential consumers are challenging…Understanding Chinese Consumer Behavior: A Cultural Perspective
Understanding Chinese culture and consumer behavior is crucial for successful business operations in China. With a population of over 1.4…The role of guanxi in Chinese business culture
In Chinese business culture, understanding the role of guanxi is crucial for successful business in China. It can be complex…Consumer Portrait Of Chinese Millennials
In today's rapidly evolving global market, the economic influence of China's 400+ million millennials cannot be ignored. As an emerging…How To Reach Chinese Gen Z Consumers?
China's Gen Z population is worth 5 trillion CNY, making them a valuable market for international businesses. This younger generation…How to Reach Lower-Tier City Consumers in China?
Are you looking for new business growth opportunities in China? If so, don't overlook the potential of lower-tier cities. With…Chinese Beauty Standards, What Do Chinese Find Beautiful?
Beauty has always been a fascinating topic across various cultures; and in China, it's no exception. With its rich history…A New Target Market for Short-Video Platforms: the Silver Generation in China
In recent years, shirt-video platforms stormed the market all around the world, but in China, the interest in this type…Get To Know Your Target Chinese Consumers: 5 Facts Businesses Must Know
The burgeoning class of Chinese consumers has huge spending power and is increasingly driving growth in the world’s second-largest economy.…How to Target The Silver Generation in China in the Sports Market?
The Chinese sports industry is in the midst of a transformation. It has been rapidly growing for years, and now…12 Key Dates for your e-Commerce & Marketing campaigns in China
As one of the most promising markets in the world, hundreds of entrepreneurs and international companies are trying to enter…