Weibo Marketing

Guide to use Weibo for Beginners
Social Media China | Weibo Marketing

Guide to use Weibo for Beginners

Weibo is akin to Twitter with over 540 million registered accounts and 523 million monthly active users. The name literally means ‘Micro Blog’. Launched by Sina in 2009 it is really a mix between Twitter and Facebook in terms of functionalities. With 2 billion daily videos’ visualizations now on Weibo, it is hard to ignore…

CREATIVE IDEAS FOR KOLs MARKETING ON WEIBO
Social Media China | Weibo Marketing

CREATIVE IDEAS FOR KOLs MARKETING ON WEIBO

KOLs are popular social media users who have created viral content and developed a large following on social media platforms. Many are experts in their respective fields who create a personal connection with fans sharing advice, reviews, instructions or tips regarding products, brands or other life topics. Chinese KOLs have a much stronger influence on…

A Guide to Weibo Advertising
Weibo Marketing

A Guide to Weibo Advertising

Weibo Advertising Offers The Most Targeted Solutions   Sina Weibo now boasts over 350 million active monthly users, it is known as ‘China’s Twitter’ but is actually a far more effective platform in terms of advertising opportunity for foreign brands than its western counterpart. It also eclipses WeChat in terms of potential exposure for your brand with a…

Crazy Building talked on Weibo
Weibo Marketing

Crazy Building talked on Weibo

Popular Building on Weibo As I have said before, you can always find interesting things on Sina weibo. The new headquarter of People’s Daily got popular now on Weibo for its crazy shape. Frankly speaking, the shape of the building is quite embarrasing. But don’t worry, People’s Daily won’t feel too embarrased because their brother…