Weibo Marketing

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A Guide to Weibo Paid Advertising
Chinese Social Media, Kols & Livestreaming | advertising in China | Weibo Marketing

A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How a Brand should communicate on Weibo?
Weibo Marketing

How a Brand should communicate on Weibo?

Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. What is Weibo? Launched in 2009, it is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits every month…

Weibo, the key to Boost your Brand Awarness in China
Weibo Marketing

Weibo, the key to Boost your Brand Awarness in China

Chinese people are the most connected population. They live and breathe with social media. Every time, they look, post, search for something. The new generation is called Chinese digital natives. The increased access to information and travel has open their minds. They want to break their routine and be surprised every day. If you want…