Weibo Marketing

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A Guide to Weibo Paid Advertising
advertising in China | Chinese Social Media, Kols & Livestreaming | Weibo Marketing

A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How a Brand should communicate on Weibo?
Weibo Marketing

How a Brand should communicate on Weibo?

Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. What is Weibo? Launched in 2009, it is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits every month…

Weibo, the key to Boost your Brand Awarness in China
Weibo Marketing

Weibo, the key to Boost your Brand Awarness in China

Chinese people are the most connected population. They live and breathe with social media. Everytime, they look, post, search somethings. The new generation is called chinese digital natives. The increase of the access to information and the travels have open their minds. They want to break their routine and be surprising everyday. If you want…

“weibo Challenge”, What’s next?
Weibo Marketing

“weibo Challenge”, What’s next?

After the « A4 Challenge », can the social networks go further in putting lives in danger?   The social networks became the perfect platform in order to lauch new trends as smart as stupid it can be. Few months earlier the world of social networks were the witness of a new trend : The A4 Challenge The point…

Crazy Building talked on Weibo
Weibo Marketing

Crazy Building talked on Weibo

Popular Building on Weibo As I have said before, you can always find interesting things on Sina weibo. The new headquarter of People’s Daily got popular now on Weibo for its crazy shape. Frankly speaking, the shape of the building is quite embarrasing. But don’t worry, People’s Daily won’t feel too embarrased because their brother…