Learn what Sina Weibo is, how to create a verified business account and the advertising options. How to post and leverage KOL.
Learn how Weibo advertising works, what it costs, and how global brands use Weibo ads to reach Chinese consumers and drive engagement.
Learn the Sina Weibo marketing startegy our agency uses to boost sales. Our Weibo ads blueprint and influencers checklist.
Weibo, one of the most powerful social media platforms in China should be added to any marketing strategy if businesses are looking for ways to expand in the Chinese market. Though Weibo is a hugely popular platform in China, foreign companies know only little about it and its marketing potential. Before you can build a […]
Although it is the second-largest social media platform in China, Weibo, so-called Chinese Twitter, is relatively unknown outside of mainland China. Weibo presents a huge opportunity for businesses looking to tap into the China market. Weibo is a great way to connect with the Chinese market and can make your business more discoverable. Creating an […]
Weibo, the second most used social network in China, is one of the best platforms where to promote your brand and products to Chinese consumers in 2020. Why? Our analysis of Weibo users, 2020 results, and its functions will explain to you why. Why is Weibo important for brands in China? When it comes to […]
Audiences in Western countries may not be too familiar with Sina Weibo, but it is a staggering success story in the field of social media and microblogging. What is Sina Weibo? Launched in 2009, Sina Weibo is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits […]
Chinese people are the most connected population. They live and breathe social media. Every time, they look, post, and search for something. The new generation is called Chinese digital natives. The increased access to information and travel has opened their minds. They want to break their routine and be surprised every day. If you want […]
