Chinese Social Media, Kols & Livestreaming

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

We provide Tips and analysis about Chinese Social Networks

We are a Social Media Agency based in China, Shanghai.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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How these KOLs sold 450,000 bottles of wine on WeChat in 1 day?
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How these KOLs sold 450,000 bottles of wine on WeChat in 1 day?

Created in 2013, A former couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Shanghai Dowell Trading, includes nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company employs some 400 employees and sells products in its 75 stores…

Meituan and Dianping, How much do you know about them ?

Meituan and Dianping, How much do you know about them ?

China is developing really fast. Even if the Chinese market represents the best place to go, new internet start-ups are facing the domination of the biggest ones. Meituan and Dianping are the two leaders of Chinese group buying sites. They merged in 2015 to become “Meituan-Dianping”, creating the largest online-to-offline company in China. That is…

How to Use Chinese Social Media Effectively?

How to Use Chinese Social Media Effectively?

With more than 634 million Chinese internet users, It is therefore not surprising that Chinese social media has become a key target for international marketers and businesses. In fact, with the development of a high internet penetration rate, over 50% of the total Chinese population is online. The Chinese social network landscape is definitely the…

Little Red Book officially launches the RED brand partner platform
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Little Red Book officially launches the RED brand partner platform

RED, a new social media platform, has officially launched and is looking for content creators to become brand partners. RED offers a unique opportunity for content creators to share their stories and connect with brands. With its user-friendly interface and wide range of features, RED is perfect for businesses and young people alike. Learn more…

How a Brand should communicate on Sina Weibo?
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How a Brand should communicate on Sina Weibo?

Audiences in Western countries may not be too familiar with Sina Weibo, but it is a staggering success story in the field of social media and microblogging. What is Sina Weibo? Launched in 2009, Sina Weibo is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits…

Little Red Book : How Do Brands Succeed in China?
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Little Red Book : How Do Brands Succeed in China?

China has over 800 million internet users nowadays and it is one of the most digitalized societies in the world. This is offering tremendous development opportunities and Little Red Book (Xiaohongshu in mandarin) is taking part in this trend. Chinese consumers are more willing to purchase online because of the convenience and the greater range…

Social Media Help to Boost a Brand’s Reputation in China

Social Media Help to Boost a Brand’s Reputation in China

Being up-to-date with the latest marketing trend in China, of course we didn’t miss the rising of Little Red Book. This useful social media platform combines its activity with e-commerce, to provide users with a social-commerce experience. Little Red Book provides a lot useful contents, attracting a lot of Chinese people during their researches and…

5 Tips to Increase Sales on Little Red Book
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5 Tips to Increase Sales on Little Red Book

Little Red Book (小红书) is one of the largest and fastest-growing social e-commerce apps in China. The platform is based on user-generated content (UGC), including recommendations and reviews. This is a kind of online community and a reference application for a lot of young people (mostly between 16 and 35 years old). Little Red book…

Why Big Brands in China Ask Celebrities for Branding ?

Why Big Brands in China Ask Celebrities for Branding ?

It could be a little bit strange but this is one of the ways to market in China. Society is based a lot on idols’, stars, celebrities’ influence, who are particularly followed by the Chinese millennial generation. Each celebrity is a super « IP », and the traffic and number of leads they can bring are sometimes…

Weibo, the key to Boost your Brand Awareness in China
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Weibo, the key to Boost your Brand Awareness in China

Chinese people are the most connected population. They live and breathe social media. Every time, they look, post, and search for something. The new generation is called Chinese digital natives. The increased access to information and travel has opened their minds. They want to break their routine and be surprised every day. If you want…