Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.
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Created in 2013, A former couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Shanghai Dowell Trading, includes nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company employs some 400 employees and sells products in its 75 stores…
China is developing really fast. Even if the Chinese market represents the best place to go, new internet start-ups are facing the domination of the biggest ones. Meituan and Dianping are the two leaders of Chinese group buying sites. They merged in 2015 to become “Meituan-Dianping”, creating the largest online-to-offline company in China. That is…
By analyzing your positioning we can build a successful strategy, consistent with your goals. We have a rich network of contacts in which to choose the best KOL to represent your brand. Choosing the right KOL, each half corresponds to another, which is why we guarantee you the choice of the Key opinion leader best…
With more than 634 million Chinese internet users, It is therefore not surprising that Chinese social media has become a key target for international marketers and businesses. In fact, with the development of a high internet penetration rate, over 50% of the total Chinese population is online. The Chinese social network landscape is definitely the…
RED, a new social media platform, has officially launched and is looking for content creators to become brand partners. RED offers a unique opportunity for content creators to share their stories and connect with brands. With its user-friendly interface and wide range of features, RED is perfect for businesses and young people alike. Learn more…
Audiences in Western countries may not be too familiar with Sina Weibo, but it is a staggering success story in the field of social media and microblogging. What is Sina Weibo? Launched in 2009, Sina Weibo is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits…
China has over 800 million internet users nowadays and it is one of the most digitalized societies in the world. This is offering tremendous development opportunities and Little Red Book (Xiaohongshu in mandarin) is taking part in this trend. Chinese consumers are more willing to purchase online because of the convenience and the greater range…
Being up-to-date with the latest marketing trend in China, of course we didn’t miss the rising of Little Red Book. This useful social media platform combines its activity with e-commerce, to provide users with a social-commerce experience. Little Red Book provides a lot useful contents, attracting a lot of Chinese people during their researches and…
Little Red Book (小红书) is one of the largest and fastest-growing social e-commerce apps in China. The platform is based on user-generated content (UGC), including recommendations and reviews. This is a kind of online community and a reference application for a lot of young people (mostly between 16 and 35 years old). Little Red book…
It could be a little bit strange but this is one of the ways to market in China. Society is based a lot on idols’, stars, celebrities’ influence, who are particularly followed by the Chinese millennial generation. Each celebrity is a super « IP », and the traffic and number of leads they can bring are sometimes…
China is one of the most connected countries in the world. Chinese people live and breathe with social media apps. Every day they post on social media, look at videos on streaming and video platforms, share content. Chinese are a digital nation. If you want to attract your target, you need to know which online…
Chinese people are the most connected population. They live and breathe social media. Every time, they look, post, and search for something. The new generation is called Chinese digital natives. The increased access to information and travel has opened their minds. They want to break their routine and be surprised every day. If you want…
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