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As a business, you know that social media is one of the most effective ways to reach new customers and promote your brand. However, when it comes to promoting your brand on Chinese Social Media, there are a few things you need to keep in mind. In this post, we’ll take a look at some…
China is the world’s largest social media market and offers big opportunities for Brands to communicate to the right consumers. China has a whopping 911 million active social media users, compared with the U.S. figure of 207 million. Social media has become an integral part of life for Chinese people where they come to show…
Kuaishou, as one of the most famous short video apps in China, has more than 200 million daily active users, and 80% of users are born after 1990, among which the average of using time can achieve more than 60 minutes per person per day. Moreover, 19 million people have earned income from Kuaishou. In…
Seeing the impressive influence of Douyin among Chinese people (Douyin is not only attracting the youngest ones but also adults), a lot of brands started to make “Douyin-style ads”. Let’s take a closer look at how they are leveraging a social media app for their promotion. Douyin reaches 400 Million active users in 2020, according…
In this article, we’ll give you more detail about how foreign stars can get famous in China, but also how to make a lot of money from it. Being famous is a dream for many people. Celebrity, wealth, and recognition can push many to devote themselves to some specific career such as singer, actor/actress, influencer,…
Chinese KOL (influencers) can ask 1000$ to 1,000,000$ for one post…. It is a really booming industry. In this article, we will tell you about the KOL (Key Opinion Leader) industry in China, and how to make a lot of money and get rich from it! OVERVIEW OF THE KOL INDUSTRY IN CHINA Before going…
To remind, Douyin is a short-video platform which allows users to both produce and watch 50 second videos with numerous effect, music background, filters and other tools to be as creative as you want. Douyin has achieved amazing growth numbers for the past years since it was first launched. Douyin is HUGE in China As…
China, the biggest market in the world with an average of over 800 million internet users. The country is under the yoke of the internet, app, and all mainstream media and game development. A context that led to the emergence of influencers, and their current strong presence in the online game. Big or small brands,…
Douyin, the equivalent of Tik Tok or Musical.ly, which is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters and gradually among users of other ages. Since its launch in 2016, it now has grown into a platform of one hundred and fifty million DAU and three hundred million monthly…
The digital landscape in China changes fast like a roller coaster! Platforms emerge and submerge in a matter of a few years. This article will update you on the most popular social media, currently, in China. WECHAT (DAILY CHAT) Wechat is the most powerful APP in China. I have repeatedly confirmed this in…
The rise of short videos and their platforms has attracted a lot of attention from media, brands, and consumers for the past 3 years. However, not many brands have scored successful campaigns on these emerging platforms as they do with more mature social media like Wechat and Weibo. This article is dedicated to giving you…
China’s digital landscape is exciting and challenging at the same time for marketers with new platforms emerging and existing ones upgraded constantly. Even though apps/ platforms in China are famous for their multi-purposes, each has its strongest point in a unique functionality, such as WeChat as social media and instant messaging, Weibo as social media,…
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