Chinese Social Media, Kols & Livestreaming

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

We provide Tips and analysis about Chinese Social Networks

We are a Social Media Agency based in China, Shanghai.

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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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Wechat Introduced us to Gesture Recognition During Qixi Festival
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Wechat Introduced us to Gesture Recognition During Qixi Festival

In celebration of the Chinese Valentine’s Day Qixi, Wechat has released a new feature that pushes interactive social ad format to a new level. The Qixi festival: The Chinese Valentine’s Day Today like every year, on the seventh day of the seventh month on the Chinese lunisolar calendar, the Qixi Festival (七夕节) also called the…

Japanese Companies Use live Streaming to Increase sales in China

Japanese Companies Use live Streaming to Increase sales in China

In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience. What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming, a…

Brands should not ignore Kuaishou, here is why

Brands should not ignore Kuaishou, here is why

What is Kuaishou? Kuaishou (快手) is a Chinese video-sharing app, Douyin’s main rival (TikTok abroad). Kuaishou is often referred to as “Kwai” in overseas markets. The app was born as a GIF creator. Founded in Beijing in 2011, in a few years Kuaishou has become not only one of the most important short video apps…

China Marketing Must-Know: Who are KOCs and why they matter?

China Marketing Must-Know: Who are KOCs and why they matter?

Last year in China a new type of influencer made its way, the Key Opinion Consumer (KOC), consumers like everyone else. Brands with KOC thinking have opened a new era of vigorous marketing. But let’s see why KOCs are important for brands and how to create a KOC marketing campaign. Why influencers are so important…

Bytedance Platforms: Major Upgrade for Users and Brands

Bytedance Platforms: Major Upgrade for Users and Brands

ByteDance Ltd, the Chinese multinational internet technology company which owns TikTok, has enabled its different video service platforms to connect and communicate in a coordinated way, without effort from the end-user. A few days ago, Platforms of ByteDance like Toutiao, Xigua Video, Douyin (Tiktok), Huoshan Short Video and Wukong, have realized the inter-operation of video…

Baidu is Investing Millions in Live streaming
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Baidu is Investing Millions in Live streaming

Baidu is one of the world’s leading search engines, and they are investing millions in live streaming. Why? Baidu has officially announced that they want to use live-streaming as a way to connect people with each other. But this also comes as an effort to counter growing competitors such as Douyin and Kuaishou and stay…

A new target market for Chinese short-video platforms: the “Silver generation”

A new target market for Chinese short-video platforms: the “Silver generation”

The “Silver generation” in China Today’s generation of Chinese consumers who are 60 years and older are more comfortable with modern technology and open to embracing new experiences, products and luxury goods. Trends also indicate that this demographic is experiencing a growth in purchasing power, while enjoying more free time. Today’s most frequent users of…

Use Dianping to Promote your Restaurant in China – 2020 Update
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Use Dianping to Promote your Restaurant in China – 2020 Update

Meet the Chinese leading O2O platform, Dianping People often use the American company Yelp to present Dianping but actually, Dianping was created before Yelp. It was founded in April 2003, as the first website providing independent consumer reviews on local services in the world. Dianping is headquartered in Shanghai, China, with established branch operations in 250…

What is the Best Marketing Model For Your Brand On Bilibili?

What is the Best Marketing Model For Your Brand On Bilibili?

WHAT IS BILIBILI? Bilibili ( 哔哩哔哩) is a Chinese video-sharing website based in Shanghai, that is themed around live streaming, video hosting, and mobile gaming. It focuses on anime-related content and video game culture. 90% of its users are under 25, who post, view, and comment on videos in real-time. The real-time feature is known…

How to Leverage Taobao influencers to generate Sales in China
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How to Leverage Taobao influencers to generate Sales in China

If you wonder why the Chinese market is still a developing market with a huge portion of capacity unused, the answer lies in the bitter division between the highly developed cities and the lower tier areas which still comprise a bigger part of the country. And it is only in 2019 that live streaming started…

How does Key Opinion Leader help to Increase the Popularity of Your Brand in China?

How does Key Opinion Leader help to Increase the Popularity of Your Brand in China?

The modernization of our era created a shift in marketing, which led to new ways of digital advertisement that are adapted to our digital age. One of the main purposes is to have emerged is the use of KOL – Influencer, or Key Opinion Leaders. With the importance of social media in our society, the…