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What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high…
China, the world’s largest social-media market, is vastly different from its counterpart in the West. With online mobile consumption on the rise, Asian market trends have bypassed Western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway…
In celebration of the Chinese Valentine’s Day Qixi, Wechat has released a new feature that pushes interactive social ad format to a new level. The Qixi festival: The Chinese Valentine’s Day Today like every year, on the seventh day of the seventh month on the Chinese lunisolar calendar, the Qixi Festival (七夕节) also called…
In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience. What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming,…
What is Kuaishou? Kuaishou (快手) is a Chinese video-sharing app, Douyin’s main rival (TikTok abroad). Kuaishou is often referred to as “Kwai” in overseas markets. The app was born as a GIF creator. Founded in Beijing in 2011, in a few years Kuaishou has become not only one of the most important short video apps…
Baidu market share in 2020 Baidu is the dominant Chinese internet search engine company. By looking at products and services, Baidu is similar to Google, however the difference is on the fact that it controls most of the search market in China. Baidu offers services, such as Baidu Baike (an online encyclopedia), Baidu Wangpan (a…
Getting into the music world is not easy and breaking into it is a different story! Some musicians have had local success and others, more ambitious, have international goals. Succeeding in your own country is already a challenge, but succeeding abroad is something else. Tenacity, determination, motivation, talent … So many qualities are necessary…
If you wonder why the Chinese market is still a developing market with a huge portion of capacity unused, the answer lies in the bitter division between the highly developed cities and the lower tier areas which still comprise a bigger part of the country. And it is only in 2019 that live streaming started…
China is a heaven for influencers who want to get a great impact on a huge audience. Why? China is a populous state so it is more than just a few million people following your ideas. However, the most important thing is that Chinese people are easy to be led. Moreover, they need and like…
Social Media in China In order to increase your brand presence in China, it is necessary to have an active communication on social media platforms. In China, more than in other countries, Chinese users spend more time online and because of that, companies have to deepen their knowledge about social media networks. As reported by…
China is the world’s largest social media market, and offer big opportunities for Brands to communicate to the right consumers. China has a whopping 911 million active social media users, compared with the U.S. figure of 207 million. Social media has become an integral part of life for Chinese people where they come to…
Kuaishou, as one of the most famous short video apps in China, has more than 200 million daily active users, and 80% of users are born after 1990, among which the average of using time can achieve more than 60 minutes per person per day. Moreover, 19 million people have earned income from Kuaishou….
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