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Creating the right content for your social media communication is fundamental. Companies must be up to date with new trends in order to market their products in a proper way; also, must know what kind of content works better for an app before including it in their marketing strategy. Thus, that’s why we decided to…
China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more…
China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…
You have already read some of our articles about Little red Book and you are searching to form a partnership with this big Chinese social media? This article will provide you with the information you need. For those who are not well informed about the advantage of using Little red book in their strategy, the…
China is a huge market, but it’s also a challenging one for brands and marketers. In this guide, we’ll explore what you need to know about marketing Toutiao Marketing – China’s largest news app with over 300 million monthly active users, and how they have been able to grow their user base by creating content…
Do you know that live streaming is the key to open the doors of success in 2021? This is especially true in China. In order to be a winner in such a complex system, we can give you some tips by answering the following question: what are the 2021 Live streaming trends in the Chinese…
Douyin, the Chinese version of Tiktok, owned by ByteDance, is one of the most important Chinese apps. Tiktok was bought out by byte dance about a year ago. Even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China. Douyin: the millennial app…
Thanks to the improvement of Chinese people’s living conditions and to the increase in their revenue, China’s pet economy has grown a lot in the past two years. A big change compared to the 1980s when keeping a dog as a pet was illegal in Beijing. Pets were considered a bourgeois affectation. Chinese pet owners…
Europastry Halloween post on WeChat Europastry is one of the world leaders of frozen dough. Present in more than 60 countries, you’ve probably have eaten some of their products in the past. The group provides franchises such as Dunkin donuts for instance. The group has recently decided to improve its visibility in China using tools…
Weibo, the second most used social network in China, is one of the best platforms where to promote your brand and products to Chinese consumers in 2020. Why? Our analysis of Weibo users, 2020 results, and its functions will explain to you why. Why is Weibo important for brands in China? When it comes to…
Xiaohongshu is a Chinese social shopping platform with over 100 million monthly active users. Xiaohongshu, also known as Red, is a Beauty, LifeStyle, and fashion-focused app where people can share their own style and discover new products from around the world. In this practical guide, we will explain how to advertise on Xiaohongshu (Xiaohongshu native…
China, the world’s largest social-media market, is vastly different from its counterpart in the West. With online mobile consumption on the rise, Asian market trends have bypassed Western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway…
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