Chinese Social Media, Kols & Livestreaming

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Introduction to Xiaohongshu Paid Ads System
Little Red Book | Chinese Social Media, Kols & Livestreaming

Introduction to Xiaohongshu Paid Ads System

  What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high…

Brands Should Invest More in Social Media Marketing in China – Especially true in 2020
Chinese Social Media, Kols & Livestreaming

Brands Should Invest More in Social Media Marketing in China – Especially true in 2020

China, the world’s largest social-media market, is vastly different from its counterpart in the West. With online mobile consumption on the rise, Asian market trends have bypassed Western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway…

Wechat Introduced us to Gesture Recognition During Qixi Festival
Wechat Marketing | Chinese Social Media, Kols & Livestreaming

Wechat Introduced us to Gesture Recognition During Qixi Festival

In celebration of the Chinese Valentine’s Day Qixi, Wechat has released a new feature that pushes interactive social ad format to a new level.   The Qixi festival: The Chinese Valentine’s Day Today like every year, on the seventh day of the seventh month on the Chinese lunisolar calendar, the Qixi Festival (七夕节) also called…

Japanese Companies Use live Streaming to Increase sales in China
Chinese Social Media, Kols & Livestreaming

Japanese Companies Use live Streaming to Increase sales in China

In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience. What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming, a…