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What is Toutiao? Toutiao could well be touted as the ‘Buzz Feed of China’ although there are many fundamental differences in how they operate. Toutiao is to some degree a ‘news app’ or more specifically a ‘news aggregator’ which now boasts 260 million monthly active users (MAUs) and has been valued at $20 bn. It…
Do you know that live streaming is the key to open the doors of success in 2021? This is especially true in China. In order to be a winner in such a complex system, we can give you some tips by answering the following question: what are the 2021 Live streaming trends in the Chinese…
Douyin, the Chinese version of Tiktok, owned by ByteDance, is one of the most important Chinese apps. Tiktok was bought out by byte dance about a year ago. Even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China. Douyin: the millennial app…
Thanks to the improvement of Chinese people’s living conditions and to the increase in their revenue, China’s pet economy has grown a lot in the past two years. A big change compared to the 1980s when keeping a dog as a pet was illegal in Beijing. Pets were considered a bourgeois affectation. Chinese pet owners…
Europastry Halloween post on WeChat Europastry is one of the world leaders of frozen dough. Present in more than 60 countries, you’ve probably have eaten some of their products in the past. The group provides franchises such as Dunkin donuts for instance. The group has recently decided to improve its visibility in China using tools…
Weibo, the second most used social network in China, is one of the best platforms where to promote your brand and products to Chinese consumers in 2020. Why? Our analysis of Weibo users, 2020 results, and its functions will explain to you why. Why is Weibo important for brands in China? When it comes to…
What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high…
China, the world’s largest social-media market, is vastly different from its counterpart in the West. With online mobile consumption on the rise, Asian market trends have bypassed Western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway…
In celebration of the Chinese Valentine’s Day Qixi, Wechat has released a new feature that pushes interactive social ad format to a new level. The Qixi festival: The Chinese Valentine’s Day Today like every year, on the seventh day of the seventh month on the Chinese lunisolar calendar, the Qixi Festival (七夕节) also called…
In this era of social distance and lockdowns due to the Covid-19, Japanese companies are increasingly using live streams to sell products to Chinese consumers who have become more and more used to this new shopping experience. What are the benefits of “Live e-commerce” for Japanese brands? In the last years, e-commerce live streaming, a…
What is Kuaishou? Kuaishou (快手) is a Chinese video-sharing app, Douyin’s main rival (TikTok abroad). Kuaishou is often referred to as “Kwai” in overseas markets. The app was born as a GIF creator. Founded in Beijing in 2011, in a few years Kuaishou has become not only one of the most important short video apps…
Last year in China a new type of influencer made its way, the Key Opinion Consumer (KOC), consumers like everyone else. Brands with KOC thinking have opened a new era of vigorous marketing. But let’s see why KOCs are important for brands and how to create a KOC marketing campaign. Why influencers are so important…
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