Your product just launched in Europe. Reviews are solid. The website looks great. You brief your China team: “We need to be on Little Red Book.” They set up an account, post a few lifestyle shots, get 200 followers. Six months later, zero traction. Sound familiar? The mistake is not being on XHS. The mistake […]
Advanced Xiaohongshu marketing for 2026: KOC economics, in-app search SEO, KOS storefronts, and the closed commerce loop, from a team running XHS campaigns daily.
What Little Red Book (Xiaohongshu, now RedNote) is, who uses it, and how foreign brands sell on it: 400M+ users, KOC marketing, and the in-app mall, updated for 2026.
RED, a new social media platform, has officially launched and is looking for content creators to become brand partners. RED offers a unique opportunity for content creators to share their stories and connect with brands. With its user-friendly interface and wide range of features, RED is perfect for businesses and young people alike. Learn more […]
Discover Xiaohongshu's 190M users, 70% female demographics, and why 82% trust social reviews. Essential stats for global marketers.
70% of brands fail to rank on Little Red Book in 6 months. Learn XiaoHongShu SEO tactics to improve visibility and drive results.
Learn how Little Red Book marketing helps global brands win in China with authentic content, KOLs, and powerful community engagement.
Little Red Book Advertising Explained: What are XiaoHongShu's ad formats? How much ads on RED cost? And Best practices to follow.
Want to sell on Red Note? We break down store types, marketing strategies, and key steps to grow your brand on XiaoHongShu in China.
TikTok (Douyin) vs Red Note (XiaoHongShu) are two Chinese social media platforms. And there are some big differences between the two apps.
Our Xiaohongshu marketing hacks to grow your brand and connect with Chinese shoppers on Red Note (Little Red Book).
Little Red Book (小红书) is one of the largest and fastest-growing social e-commerce apps in China. The platform is based on user-generated content (UGC), including recommendations and reviews. This is a kind of online community and a reference application for a lot of young people (mostly between 16 and 35 years old). Little Red book […]
