In May, Xiaohongshu made a move nobody expected. The lifestyle app, also called RedNote or Little Red Book, spent close to 10 billion RMB, about 1.4 billion USD, on streaming rights for all 104 matches of the 2026 FIFA World Cup in China. The deal was reported and analysed at length by Huxiu. This is […]
Xiaohongshu isn’t a social feed you scroll for entertainment, it’s a search engine dressed up as a lifestyle app, and that distinction is the whole reason fashion brands need a different playbook than the one they use on Instagram or TikTok. Roughly half of Xiaohongshu’s traffic comes through active search rather than the recommendation feed. […]
🎨 Every zoo has boring signs. Rules, warnings, little facts nobody reads twice. Shanghai Zoo looked at that problem and asked a simple question: what if visitors made the signs themselves? The case comes from SocialBeta’s weekly case roundup (案例一周 Vol.405), published July 11, 2026. SocialBeta is one of the most followed marketing news sites […]
Advanced Xiaohongshu marketing for 2026: KOC economics, in-app search SEO, KOS storefronts, and the closed commerce loop, from a team running XHS campaigns daily.
What Little Red Book (Xiaohongshu, now RedNote) is, who uses it, and how foreign brands sell on it: 400M+ users, KOC marketing, and the in-app mall, updated for 2026.
Most brands on Xiaohongshu (小红书, also known as RedNote) get the discovery part right and the sales part wrong. They post notes, they get saves, they get comments, and then nothing converts. The platform now runs 1.4 billion purchase-intent searches a year and its own closed-loop e-commerce volume grew roughly 63% in 2025 to around […]
Discover Xiaohongshu's 190M users, 70% female demographics, and why 82% trust social reviews. Essential stats for global marketers.
When Little Red Book first opened its brand partner platform, it was a simple idea: give creators an official channel to work with brands, instead of negotiating quietly in private messages. Today that channel has a new name, a new set of rules, and a lot more money moving through it. If your team is […]
70% of brands fail to rank on Little Red Book in 6 months. Learn XiaoHongShu SEO tactics to improve visibility and drive results.
Learn how Little Red Book marketing helps global brands win in China with authentic content, KOLs, and powerful community engagement.
Want to sell on Red Note? We break down store types, marketing strategies, and key steps to grow your brand on XiaoHongShu in China.
