Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.
We provide Tips and analysis about Chinese Social Networks
Strategies we use with KOLs in China to build brand awareness, boost sales, and build lasting connections with Chinese consumers.
A few years ago a new type of influencer showed up in China: the Key Opinion Consumer, or KOC. Not a celebrity, not a professional creator. Just a regular buyer who posts an honest review. Brands that understood this early built a different kind of marketing engine. Here is why KOCs matter, what changed by […]
Douyin has run out of patience with livestreamers who send viewers somewhere else. Since July 2026, merchant media in China report a much harsher penalty ladder for off-platform traffic diversion during a live session. Say “add me on WeChat”, flash a WhatsApp number or push a website link on screen, and you put your whole […]
In May, Xiaohongshu made a move nobody expected. The lifestyle app, also called RedNote or Little Red Book, spent close to 10 billion RMB, about 1.4 billion USD, on streaming rights for all 104 matches of the 2026 FIFA World Cup in China. The deal was reported and analysed at length by Huxiu. This is […]
Douyin wants merchants to stay. According to China National Radio (CNR), Douyin E-commerce rolled out nine merchant support policies in Q2 2026. The platform says the measures add up to about 100 billion RMB in cumulative savings for sellers. That is roughly 14 billion USD. I read this news twice. Not because the number is […]
Marketers who know Facebook well tend to assume WeChat is its Chinese cousin. Same idea of a feed, a friend list, a way to reach an audience without buying ads. That assumption is the fastest way to waste a marketing budget in China. WeChat and Facebook look similar from the outside and work on almost […]
We explain WeChat business account types and help international brands choose the right setup to grow visibility, engagement, and sales in China.
We help international brands master Douyin marketing with proven strategies, account setup, ads, and e-commerce to grow visibility and sales in China.
What Actually Changed in 2026 In August 2026, Bilibili made two decisions that matter for foreign brands. First, the platform removed its identity verification requirement. Until then, overseas users needed to submit a passport or government ID just to register and post content. That barrier is gone. Foreign accounts can now sign up with an […]
Zhihu doesn’t get the same spotlight as Douyin or Xiaohongshu in most China marketing conversations. That’s exactly why foreign brands underuse it. While competitors chase viral views on short video, the buyers who actually sign the purchase order, book the surgery, or approve the six figure B2B contract are often quietly reading a 3,000 word […]
Kuaishou rarely makes the shortlist when foreign F&B brands plan their China social strategy. Douyin gets the budget. Tmall gets the storefront. Kuaishou gets treated as an afterthought, “the other short video app.” That’s a mistake, and an increasingly costly one for food and beverage brands in particular, because Kuaishou’s audience behaves in ways that […]
WeChat was already China’s essential app when this guide was first written. Back then, “optimizing your content for WeChat” mostly meant writing a good article and hoping your subscribers opened it. That world is gone. WeChat now runs on video, mini-programs and a recommendation engine that decides what most people see, whether they follow your […]
