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Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…
There is probably no need to introduce the famous app Douyi, but for those of you that are outside the loop, Douyin is China’s version of Tiktok and was launched in 2016 by ByteDance. The number of monthly active users exceeds 500 million and it continues to grow. Douyin is no longer just a platform…
With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…
Following China’s rapid digitalization, Chinese consumers are now more than ever connected online, with social media that are part of their daily lives. Having more than 989 million internet users as of 2021, China is the eldorado for brands that want to attract consumers online. This phenomenon has changed their way of consumption, which means…
Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…
Many of you are accustomed to social media like Instagram, Facebook, Twitter, etc. But in China, everything is different, and you will have to master the most popular Chinese social media if you want to develop your brand in China. Even though WeChat is the most popular one, there’s also another app that is especially…
The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…
Creating the right content for your social media communication is fundamental. Companies must be up to date with new trends in order to market their products in a proper way; also, must know what kind of content works better for an app before including it in their marketing strategy. Thus, that’s why we decided to…
China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more…
Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…
China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…
You have already read some of our articles about Little red Book and you are searching to form a partnership with this big Chinese social media? This article will provide you the information you need. For those who are not well informed about the advantage of using Little red book in their strategy, the section…
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