Chinese Social Media, Kols & Livestreaming

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

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The beginner’s guide to Bilibili Marketing – the hottest video platform in China
Chinese Social Media, Kols & Livestreaming

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…

Guide to Douban Marketing
Chinese Social Media, Kols & Livestreaming

Guide to Douban Marketing

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China
Chinese Social Media, Kols & Livestreaming

The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China

Following China’s rapid digitalization, Chinese consumers are now more than ever connected online, with social media that are part of their daily lives. Having more than 989 million internet users as of 2021, China is the eldorado for brands that want to attract consumers online. This phenomenon has changed their way of consumption, which means…

A Guide to Weibo Paid Advertising
Chinese Social Media, Kols & Livestreaming | advertising in China | Weibo Marketing

A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
Chinese Social Media, Kols & Livestreaming | Beauty & Cosmetics Industry

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…

Xiaohongshu-Little Red Book: The Definitive Guide for Advanced Marketers
Little Red Book | Chinese Social Media, Kols & Livestreaming

Xiaohongshu-Little Red Book: The Definitive Guide for Advanced Marketers

China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more…

Rules for Wechat Official Account (Contact Us!)
Chinese Social Media, Kols & Livestreaming | Wechat Marketing

Rules for Wechat Official Account (Contact Us!)

Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…

Introduction to Taobao/Tmall Social media platform: Weitao
Chinese Social Media, Kols & Livestreaming | eCommerce China

Introduction to Taobao/Tmall Social media platform: Weitao

China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…