Chinese Social Media, Kols & Livestreaming

It’s no secret that China is a powerhouse when it comes to online video platforms, reaching more than 660 million users in 2022. From ubiquitous online Chinese streaming platforms to the growth of short-form video streaming sites and apps, there are plenty of opportunities for brands to reach the Chinese audience with video content. In…

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…

One of the most effective ways to enter China’s massive market is through live-streaming. This rapidly-growing medium offers brands a unique opportunity to connect with Chinese consumers in a deeply engaging and interactive way. In this article, we’ll explore why and how brands can capitalize on this trend to maximize their success in China. How…

What do you think of when you hear ” Douyin ?” Most likely, your mind conjures up images of creative and funny short videos that have taken the internet by storm. You’re not wrong! Douyin is currently China’s #1 short video app with over 500 million active users and has made its grand debut in…

What’s better than one bell ringing to mark the beginning of a new day? Two bells, that’s what! For the first time ever, an opening bell was not worth ringing. The group of Chinese live streamers stole all attention on Singles Day with their combined 20 BILLION RMB (or about $2 billion) in GMV! The two…

Zhihu Marketing Guide for Brands & Companies doing Business in China is a guide to help marketers and business people understand the nuances of marketing on Zhihu. The goal of this post is to share some insights into what works on Zhihu, how brands can use it effectively, and also provide examples of how different…

Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…

There is probably no need to introduce the famous app Douyin, but for those of you that are outside the loop, Douyin is China’s version of Tiktok and was launched in 2016 by ByteDance. The number of monthly active users exceeds 500 million and it continues to grow. Douyin is no longer just a platform…

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

How can foreign brands leverage Key Opinion Leaders in China? This is your go-to guide for everything you need to know about the influencers in the Chinese social media landscape and how it differs from Western markets. We’ll take a look at influencer marketing, brand advocacy, and content strategy guidelines that can help brands build…