Social Media China

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

We provide Tips and analysis about Chinese Social Networks

We are a Social Media Agency based in China, Shanghai.

Rules for Wechat Official Account (Contact Us!)
Social Media China | Wechat Marketing

Rules for Wechat Official Account (Contact Us!)

Given its omnipresence in China, WeChat platform plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to…

Introduction to Taobao/Tmall Social media platform: Weitao
ecommerce China | Social Media China

Introduction to Taobao/Tmall Social media platform: Weitao

China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…

Guide to use Weibo for Beginners
Social Media China | Weibo Marketing

Guide to use Weibo for Beginners

Weibo is akin to Twitter with over 540 million registered accounts and 523 million monthly active users. The name literally means ‘Micro Blog’. Launched by Sina in 2009 it is really a mix between Twitter and Facebook in terms of functionalities. With 2 billion daily videos’ visualizations now on Weibo, it is hard to ignore…

Introduction to Xiaohongshu Paid Ads System
advertising in China | Little Red Book

Introduction to Xiaohongshu Paid Ads System

What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high value…

Brands Should Invest More in Social Media Marketing in China – Especially true in 2020
Social Media China

Brands Should Invest More in Social Media Marketing in China – Especially true in 2020

China, the world’s largest social-media market, is vastly different from its counterpart in the West. With online mobile consumption on the rise, Asian market trends have bypassed Western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway…