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Creating the right content for your social media communication is fundamental. Companies must be up to date with new trends in order to market their products in a proper way; also, must know what kind of content works better for an app before including it in their marketing strategy. Thus, that’s why we decided to…
China has over 904 million internet users as of the first quarter of 2020 and it is one of the most digital societies in the world with a fast-growing mobile app market. This is offering tremendous innovation opportunities and Little Red Book (“Xiaohongshu” in Mandarin) is taking part in this trend. Chinese consumers are more…
Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…
China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…
You have already read some of our articles about Little red Book and you are searching to form a partnership with this big Chinese social media? This article will provide you the information you need. For those who are not well informed about the advantage of using Little red book in their strategy, the section…
You will find in this complete Guide the Best Chinese social media for Marketing, with last update, figures and best strategies, done by expert. Chinese Social Media in 2021 More than 850 million Chinese people are using the Internet in 2021 60% of the population compared to 300 million of the US There were…
What is Toutiao? Toutiao could well be touted as the ‘Buzz Feed of China’ although there are many fundamental differences in how they operate. Toutiao is to some degree a ‘news app’ or more specifically a ‘news aggregator’ which now boasts 260 million monthly active users (MAUs) and has been valued at $20 bn. It…
Douyin, the Chinese version of Tiktok, owned by ByteDance, is one of the most important Chinese apps. Tiktok was bought out by byte dance about a year ago. Even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China. Douyin: the millennial app…
Weibo is akin to Twitter with over 540 million registered accounts and 523 million monthly active users. The name literally means ‘Micro Blog’. Launched by Sina in 2009 it is really a mix between Twitter and Facebook in terms of functionalities. With 2 billion daily videos’ visualizations now on Weibo, it is hard to ignore…
Here are the top platforms to use to promote your business in China. With over 904 million Chinese now connected online, you need to develop your reputation and visibility on these local platforms to grow your business in this lucrative market. The ‘Great Firewall’ makes it impossible for Chinese people to use Western platforms; this…
Weibo, the second most used social network in China, is one of the best platforms where to promote your brand and products to Chinese consumers in 2020. Why? Our analysis of Weibo users, 2020 results, and its functions will explain to you why. Why is Weibo important for brands in China? When it…
What are the characteristics of Xiaohongshu / Little Red Book? Xiaohongshu, one of the largest and fastest-growing social e-commerce platforms in China, has quickly become an important go-to for companies looking to capture the Chinese Generation Z. It brings together elements of e-commerce, user-generated content (UGC), and product reviews. Chinese consumers place a high value…
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