Chinese Social Media, Kols & Livestreaming

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

We provide Tips and analysis about Chinese Social Networks

We are a Social Media Agency based in China, Shanghai.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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Chinese streaming platforms: a diversified market & opportunities for brands

Chinese streaming platforms: a diversified market & opportunities for brands

It’s no secret that China is a powerhouse when it comes to online video platforms, reaching more than 660 million users in 2022. From ubiquitous online Chinese streaming platforms to the growth of short-form video streaming sites and apps, there are plenty of opportunities for brands to reach the Chinese audience with video content. In…

Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…

Why, Where, and How Brands Can Maximize Live Streaming in China

Why, Where, and How Brands Can Maximize Live Streaming in China

One of the most effective ways to enter China’s massive market is through live-streaming. This rapidly-growing medium offers brands a unique opportunity to connect with Chinese consumers in a deeply engaging and interactive way. In this article, we’ll explore why and how brands can capitalize on this trend to maximize their success in China. How…

How to Get Started on the Chinese App Little Red Book aka RED as a Business?
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How to Get Started on the Chinese App Little Red Book aka RED as a Business?

It’s no secret that China is a powerhouse in the world of social media. With over 700 million users, it’s home to some of the most popular social media platforms in the world. In this blog post, we’ll take a look at the trendiest one on the Chinese market right now, which is taking other…

Douyin Flagship Store: How To Sell on China’s #1 Short Video App?

Douyin Flagship Store: How To Sell on China’s #1 Short Video App?

What do you think of when you hear ” Douyin ?” Most likely, your mind conjures up images of creative and funny short videos that have taken the internet by storm. You’re not wrong! Douyin is currently China’s #1 short video app with over 500 million active users and has made its grand debut in…

China’s Top influencers are the main show on Singles Day

China’s Top influencers are the main show on Singles Day

What’s better than one bell ringing to mark the beginning of a new day? Two bells, that’s what! For the first time ever, an opening bell was not worth ringing. The group of Chinese live streamers stole all attention on Singles Day with their combined 20 BILLION RMB (or about $2 billion) in GMV! The two…

Zhihu Marketing: Easy Steps, Massive Results?

Zhihu Marketing: Easy Steps, Massive Results?

Zhihu Marketing Guide for Brands & Companies doing Business in China is a guide to help marketers and business people understand the nuances of marketing on Zhihu. The goal of this post is to share some insights into what works on Zhihu, how brands can use it effectively, and also provide examples of how different…

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…

Guide to Douban Marketing

Guide to Douban Marketing

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

China KOL Marketing: The Ultimate Guide to ‘Key Opinion Leaders’

China KOL Marketing: The Ultimate Guide to ‘Key Opinion Leaders’

How can foreign brands leverage Key Opinion Leaders in China? This is your go-to guide for everything you need to know about the influencers in the Chinese social media landscape and how it differs from Western markets. We’ll take a look at influencer marketing, brand advocacy, and content strategy guidelines that can help brands build…

A Guide to Weibo Paid Advertising
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A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…