Chinese Social Media, Kols & Livestreaming

Latest Marketing stratgies trends, and tools to succes on Chinese Social Media.

We provide Tips and analysis about Chinese Social Networks

We are a Social Media Agency based in China, Shanghai.

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Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…

Chinese streaming platforms: a diversified market & opportunities for brands

Chinese streaming platforms: a diversified market & opportunities for brands

It’s no secret that China is a powerhouse when it comes to online video. From ubiquitous online Chinese streaming platforms to the growth of short-form videos, there are plenty of opportunities for brands to reach consumers in China with video content. In this post, we’ll take a look at China’s video streaming market and some…

China’s Top influencers are the main show on Singles Day

China’s Top influencers are the main show on Singles Day

What’s better than one bell ringing to mark the beginning of a new day? Two bells, that’s what! For the first time ever, an opening bell was not worth ringing. The group of Chinese live streamers stole all attention on Singles Day with their combined 20 BILLION RMB (or about $2 billion) in GMV! The two…

Zhihu Marketing: Easy Steps, Massive Results?

Zhihu Marketing: Easy Steps, Massive Results?

Zhihu Marketing Guide for Brands & Companies doing Business in China is a guide to help marketers and business people understand the nuances of marketing on Zhihu. The goal of this post is to share some insights into what works on Zhihu, how brands can use it effectively, and also provide examples of how different…

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…

Guide to Douban Marketing

Guide to Douban Marketing

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

China KOL Marketing: The Ultimate Guide to ‘Key Opinion Leader’

China KOL Marketing: The Ultimate Guide to ‘Key Opinion Leader’

Want to know how to leverage KOL marketing in China? This is your go-to guide for everything you need to know about the Chinese social media landscape and how it differs from Western markets. We’ll take a look at influencer marketing, brand advocacy, and content strategy guidelines that can help brands build relationships with consumers…

A Guide to Weibo Paid Advertising
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A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
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How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…