Chinese Social Media, Kols & Livestreaming

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…

It’s no secret that China is a powerhouse when it comes to online video. From ubiquitous online Chinese streaming platforms to the growth of short-form videos, there are plenty of opportunities for brands to reach consumers in China with video content. In this post, we’ll take a look at China’s video streaming market and some…

What’s better than one bell ringing to mark the beginning of a new day? Two bells, that’s what! For the first time ever, an opening bell was not worth ringing. The group of Chinese live streamers stole all attention on Singles Day with their combined 20 BILLION RMB (or about $2 billion) in GMV! The two…

Zhihu Marketing Guide for Brands & Companies doing Business in China is a guide to help marketers and business people understand the nuances of marketing on Zhihu. The goal of this post is to share some insights into what works on Zhihu, how brands can use it effectively, and also provide examples of how different…

Bilibili commonly called B-站 (B-station) is THE growing Platform for China’s Gen Z that Brands shouldn’t miss. While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu), and QQ Video (owned by Tencent) and short-form videos attract most of the attention these days, Bilibili is overlooked in…

There is probably no need to introduce the famous app Douyin, but for those of you that are outside the loop, Douyin is China’s version of Tiktok and was launched in 2016 by ByteDance. The number of monthly active users exceeds 500 million and it continues to grow. Douyin is no longer just a platform…

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

Want to know how to leverage KOL marketing in China? This is your go-to guide for everything you need to know about the Chinese social media landscape and how it differs from Western markets. We’ll take a look at influencer marketing, brand advocacy, and content strategy guidelines that can help brands build relationships with consumers…

Creating the right content for your social media communication is fundamental. Companies must be up to date with new trends in order to market their products in a proper way; also, must know what kind of content works better for an app before including it in their marketing strategy. Thus, that’s why we decided to…