Fitness & Sports Industry in China

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How Big is the Fitness Industry in China?
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How Big is the Fitness Industry in China?

Running is the thing to do in China right now. The trend can be seen all across the country, as a personal choice, an activity that brings the community together or even a workgroup building session. In China, the typical healthy lifestyle of eating food with benefits is being coupled with sports. Let’s see how…

Fitness industry in China generate 10.3% of annual growth
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Fitness industry in China generate 10.3% of annual growth

According to the China market research report released by IBISWorld on Gym, Health, and fitness clubs, this industry is set to generate US$ 6.91 billion in 2018. It has been growing by 10.4% from 2013 to 2018, with very rosy prospects for the coming years. China could become the biggest fitness market in the world…

Opportunities and Challenges in China’s Skiing Industry
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Opportunities and Challenges in China’s Skiing Industry

With the economic development of China, the population has seen its purchasing power increase. This gives them a larger share of the budget to spend on leisure. The Chinese love to travel, especially inside their country. The government has introduced new laws regarding paid holidays since 2008. This allows them to travel more often than…

The Massive Growth of Golf Industry in China

The Massive Growth of Golf Industry in China

China is becoming the largest economy in the world through its dynamic middle classes, and also its large number of smartphone users. China has over 1.3 billion people, when the worldwide population is just over 7.3 billion, so there is a large potential market for any business. <p style=”font-size: 1.5rem; margin: 0 0 10px 0;…

How to sell your Sport Shoes in China?

How to sell your Sport Shoes in China?

A large number of Chinese people prefer to wear sports shoes nowadays. Besides being convenient at work or daily activities, sports shoes (the highest quality and well-known ones) give an image of wealthy and healthy life. Figures showed that the total market size of China’s sports shoes and apparel industry has reached +188.4 Billion yuan…

The Chinese sporting goods market (Data for 2018)

The Chinese sporting goods market (Data for 2018)

Over the last years, the country saw a development in its economic situation and a global increase in people’s income. The benefits of sporting have been well communicated with more and more people getting started in the game. With a growing interest from Chinese for a healthy life and healthy body, sporting goods in China…

Be ready to catch the wave of the surf market in China

Be ready to catch the wave of the surf market in China

China has one of the world widest sea frontages. However the potential of this land is far from being exploited to its fullest. As the white skin remains an ideal of beauty in China (because the tanned complexion recalls that of the peasants working in the fields), beach activities are therefore very little developed compared…

Bodybuilding: The Bulging Popularity of Muscle Building in China
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Bodybuilding: The Bulging Popularity of Muscle Building in China

The fitness market is driving a greater consumer trend in China in recent years, with the purchase of sports equipment and gym subscriptions. From sports education seen as a very rewarding acquisition of skills, China’s new look at bodybuilding as a manifestation of a healthy life and this sportswear fashion supported by the big brands,…

Pole Dancing, a New Discipline in China

Pole Dancing, a New Discipline in China

China is interested in Pole dance, a sport that mixes gymnastics, acrobatics, and ballet. A challenging sport that combines ground and height movements, tricks (static figures) and spins (figures around the pole) demanding both strength and flexibility. The technical nature of this sport does not discourage Chinese athletes, who are more and more numerous every…