Fitness & Sports Industry in China

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Tips to Sell your Sports & Fitness Equipment Brand in China
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Tips to Sell your Sports & Fitness Equipment Brand in China

Do you have any sports equipment that you would like to sell in China? Whether you are a startup or an established company, there are a few things to keep in mind when selling your products in this market. In this blog post, we will discuss some tips to help make your brand into the…

China’s Bicycle Industry
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China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To
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Top 5 Fitness Apps Sports Brands in China Should Pay Attention To

A growing number of Chinese consumers are paying great attention to their fitness and health conditions. And given China’s rising affluent consumer base and the government’s push to be a more active and healthy nation, there are no signs that the country’s fitness industry will slow down anytime soon.   China‘s Gym and Fitness market…

Why should you enter China’s sports nutrition market?
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Why should you enter China’s sports nutrition market?

While still being in its initial stage of development China’s sports nutrition market is nevertheless a fast-growing market showing some of the greatest potentials for the coming years. Sales of vitamins and supplements have been exploding in the last few years. And this means just one thing: the best moment for international brands to enter…

What is the future of extreme sports in China?

What is the future of extreme sports in China?

China‘s interest in extreme sports started in 2004 with the creation of the National Association of Extreme Sports, and in 2007 with the arrival in Shanghai of the first extreme sports competition held on the Chinese territory, the Kia X Games Asia. Here are a few consequences of this: Sports supplements are not just for…

The Chinese Ski Market: between the COVID-19 and the Winter Olympics

The Chinese Ski Market: between the COVID-19 and the Winter Olympics

The Chinese ski market: A huge market in the run-up to the Olympics By 2022, for the Winter Olympics, most ski events will take place at Chongli Station. 76 billion yuan investment was planned on the site! The work will be huge because China starts from scratch (or almost). The strength of the Chinese market…

How to increase the popularity of your gym in China?
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How to increase the popularity of your gym in China?

The fitness industry in China in 2020 Since people are realizing the importance of sport for health and better appearance, the fitness industry is booming in China in recent years. More and more people become members of gyms, however, with the development of technology and the changing lifestyle of Chinese consumers, the fitness industry also…

How can brands make the most of the Yoga sector opportunities in China?
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How can brands make the most of the Yoga sector opportunities in China?

The sports equipment market in China is booming and yoga is a “Super” market in China, with millions of practitioners. Yoga in China is a way to relieve stress, cultivate beauty and fitness and build communities. Given the spread of this practice, the opportunities for companies in this sector seem to be many, but how…

How Football Star find sponsors in China?

How Football Star find sponsors in China?

China, a big country of 1.4 billion netizens. They actually never managed to make this sport a popular one like in most countries in the world. Usually, when asking kids what do they want to be later, they’ll answer basketball players, or maybe professional video game players… But things are changing. Especially since the president…

How To Market Your Yoga Wear Brand – a Case Study Lululemon
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How To Market Your Yoga Wear Brand – a Case Study Lululemon

Yoga is a supermarket in China, with millions of practitioners and more than 10,000 yoga schools all over the country,  China is transforming into a super yoga economy. Yoga is a strong driver of china’s sportswear market. In this post we are taking a quick look at the industry as well as how you can…