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Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…
A growing number of Chinese consumers are paying great attention to their fitness and health conditions. And given China’s rising affluent consumer base and the government’s push to be a more active and healthy nation, there are no signs that the country’s fitness industry will slow down anytime soon. China‘s Gym and Fitness market…
While still being in its initial stage of development China’s sports nutrition market is nevertheless a fast-growing market showing some of the greatest potentials for the coming years. And this means just one thing: the best moment for international brands to enter and establish themselves in the market is now. China’s sports nutrition market overview…
China‘s interest in extreme sports started in 2004 with the creation of the National Association of Extreme Sports, and in 2007 with the arrival in Shanghai of the first extreme sports competition held on the Chinese territory, the Kia X Games Asia. Here are a few consequences of this: Sports supplements are not just for…
The Chinese ski market: A huge market in the run-up to the Olympics By 2022, for the Winter Olympics, most ski events will take place at Chongli Station. 76 billion yuan investment was planned on the site! The work will be huge because China starts from scratch (or almost). The strength of the Chinese market…
The sports equipment market overview in China With the improvement of people’s living standards, health awareness, and the development of sports activities in China, the enthusiasm of Chinese residents to participate in sports activities continues to increase. According to Statista data, the turnover of sports equipment amounts to $31,458 million in 2020. The market is…
The fitness industry in China in 2020 Since people are realizing the importance of sport for health and better appearance, the fitness industry is booming in China in recent years. More and more people become members of gyms, however, with the development of technology and the changing lifestyle of Chinese consumers, the fitness industry also…
The sports equipment market in China is booming and yoga is a “Super” market in China, with millions of practitioners. Yoga in China is a way to relieve stress, cultivate beauty and fitness and build communities. Given the spread of this practice, the opportunities for companies in this sector seem to be many, but how…
Intermediate or even confirmed football player? If you want to find a soccer agent in China to get into a football club in China, read on! Here are some tips for finding your ideal future agent quickly and efficiently. First of all, what is a football agent (for those who do not know or…
China, a big country of 1.4 billion netizens. They actually never managed to make this sport a popular one like in most countries in the world. Usually, when asking kids what do they want to be later, they’ll answer basketball players, or maybe professional video game players… But things are changing. Especially since the president…
Created in 1891 by James Naismith, Basketball, the sport of legends turns out to be one of the most popular sports in the world. It even made it to the Olympic game in Berlin’s summer games in 1936. Basketball is a teamwork game teaching discipline and sacrifices to his players. The individual struggles mix to…
Yoga is a super market in China, with millions of practitioners and more than 10,000 yoga schools all over the country, China is transforming into super yoga economy. Yoga market shows so chance of slowing down The sportswear market in China is posting strong momentum, ranking No 2 only after the United States by market…
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