Last month I walked past a yoga studio in Xintiandi at 7 a.m. on a Tuesday. The class was full. Not half full, not “a few dedicated souls,” full, with a waitlist on a WeChat mini program. Ten years ago that studio would have struggled to fill a Saturday morning slot. Something has changed in […]
China leads the global sports equipment market. Explore opportunities, key trends, and how to market your brand effectively.
Explore China’s fast-growing winter sport equipment and apparel market in 2025, from ski resorts to consumer demand and key insights.
China’s fitness market offers huge potential for global brands. Understand consumer trends, key players, and entry strategies that work.
Last month a client asked me a simple question: “Philip, my running shoes sell well in Europe. Why is China so hard?” I told him the truth. China is not hard. China is just different, fast, and already full of brands who understood the game before he did. If you sell sport shoes or sneakers […]
China’s sports nutrition market is expanding fast. Find out what drives demand and how international brands can win Chinese buyers.
Extreme sports in China are thriving. Learn key market insights and growth opportunities for international sports brands.
Outdoor sports like hiking, camping, and frisbee are booming in China. Discover why and how brands can tap into this fast-growing trend.
Basketball, football, and table tennis lead the ranking. See China's most popular sports, the 3.67 trillion yuan market, and where brands can win in 2026.
China’s sports industry is thriving, countless fitness studios, digital gyms, and KOLs promoting health. What opportunities for international brands?
Celebrity Athlete Endorsement in China: The Untapped Goldmine for Brands in China in 2025 If you’re running a startup and not thinking about celebrity athlete endorsements in China, you’re leaving massive opportunities on the table. China’s booming consumer market, coupled with its obsession with sports and pop culture, makes this one of the most powerful […]
Diving headfirst into the ever-changing sports market in Asia can feel a bit overwhelming, especially when you’re looking to broaden your business horizons. Pair that experience with hard facts such as China’s prospective position as perhaps the largest sports article market worldwide and it becomes crystal clear – approaching this market strategically is key. This […]
