Fitness & Sports Industry in China

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China’s Bicycle Industry
Fitness & Sports Industry in China | Society

China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To
Fitness & Sports Industry in China | Mobile Apps

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To

A growing number of Chinese consumers are paying great attention to their fitness and health conditions. And given China’s rising affluent consumer base and the government’s push to be a more active and healthy nation, there are no signs that the country’s fitness industry will slow down anytime soon.   China‘s Gym and Fitness market…

Why should you enter China’s sports nutrition market?
Fitness & Sports Industry in China | Vitamins & Supplements

Why should you enter China’s sports nutrition market?

While still being in its initial stage of development China’s sports nutrition market is nevertheless a fast-growing market showing some of the greatest potentials for the coming years. And this means just one thing: the best moment for international brands to enter and establish themselves in the market is now. China’s sports nutrition market overview…

Tips to Sell Sports Equipment Brand in China
Fitness & Sports Industry in China | Sectors & Industries

Tips to Sell Sports Equipment Brand in China

The sports equipment market overview in China With the improvement of people’s living standards, health awareness, and the development of sports activities in China, the enthusiasm of Chinese residents to participate in sports activities continues to increase. According to Statista data, the turnover of sports equipment amounts to $31,458 million in 2020. The market is…

How to increase the popularity of your gym in China?
Fitness & Sports Industry in China | Sectors & Industries

How to increase the popularity of your gym in China?

The fitness industry in China in 2020 Since people are realizing the importance of sport for health and better appearance, the fitness industry is booming in China in recent years. More and more people become members of gyms, however, with the development of technology and the changing lifestyle of Chinese consumers, the fitness industry also…

How can brands make the most of the Yoga sector opportunities in China?
Sectors & Industries | Fitness & Sports Industry in China

How can brands make the most of the Yoga sector opportunities in China?

The sports equipment market in China is booming and yoga is a “Super” market in China, with millions of practitioners. Yoga in China is a way to relieve stress, cultivate beauty and fitness and build communities. Given the spread of this practice, the opportunities for companies in this sector seem to be many, but how…

How To Market Your Yoga Wear Brand – a Case Study Lululemon
Fitness & Sports Industry in China | China fashion industry

How To Market Your Yoga Wear Brand – a Case Study Lululemon

Yoga is a super market in China, with millions of practitioners and more than 10,000 yoga schools all over the country,  China is transforming into super yoga economy. Yoga market shows so chance of slowing down The sportswear market in China is posting strong momentum, ranking No 2 only after the United States by market…