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Shanghai Tang : The first chinese luxury fashion brand

Shanghai Tang : The first chinese luxury fashion brand

Maybe “made in China” deserves a place in the luxury market . Shanghai Tang is an innovative brand that settles to change the image of “Made in China” by establishing itself as a luxury Chinese fashion brand. The positioning of the brand is a luxury, upscale and unique creation with a “Chinese touch.” . . 2/3…

Ferrero’s communication in China
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Ferrero’s communication in China

Ferrero’s Communication in China In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way…

French Champagne Consumption in China
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French Champagne Consumption in China

.  . The  wine market in China is very dynamic, while compared with the development of  Champagne, it grows slowly.  In fact, the champagne consumption increased by 89% in only 2011, reaching at a record-break importation of  1.1 million bottles of champagne in total.  . . China is the fifth country importing French wines and…

Chinese Seniors Tourists Boom After Golden Week
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Chinese Seniors Tourists Boom After Golden Week

.Today is Chong Yang festival for Chinese. It’s the most important day for Chinese senior citizens. And this year, many seniors chose traveling to celebrate this day. . Why do senior tourists from China travel after Golden Week? They choose to travel during the Chong Yang festival for two reasons: convenience and price. Chong Yang…

Chinese Tourists

Chinese Tourists

Chinese Tourists Chinese tourists have caught the attention of travel agencies and hotels from every corner of the world. So what is the reason for this peaked interest on the Chinese travelers? And what makes up of this emerging demographic and how to attract them to your destination? <p style=”font-size: 1.5rem; margin: 0 0 10px…

China Wedding Candy Market- A market Candy Maker Cannot Neglect
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China Wedding Candy Market- A market Candy Maker Cannot Neglect

As one of the most important ceremonies for the Chinese, the wedding has also created a big market for wine, tourism, and so on. Here, I would like to talk about the market for candy makers. According to the Ministry of Civil Affairs, there are over 13.02 million couples married in 2011. If each couple…