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Have you ever heard of Shanghai Tang? If not, you’re missing out—this is the first Chinese luxury brand in China, and it’s stunning. Created in 1994, it’s the oldest Chinese luxury brand around and owns a unique style that has earned its legions of fans all over the world. From clothing and accessories to home…
Maybe “made in China” deserves a place in the luxury market . Shanghai Tang is an innovative brand that settles to change the image of “Made in China” by establishing itself as a luxury Chinese fashion brand. The positioning of the brand is a luxury, upscale and unique creation with a “Chinese touch.” . . 2/3…
The cognac market in China In this article we are going to find the key factors of success for cognac brands in China. . Status quo of China cognac market . Cognac consumption is booming in China. Between 2009 and 2010, the market growth was 71% in China. China is now the third-largest importer of…
Ferrero’s Communication in China In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way…
. . The wine market in China is very dynamic, while compared with the development of Champagne, it grows slowly. In fact, the champagne consumption increased by 89% in only 2011, reaching at a record-break importation of 1.1 million bottles of champagne in total. . . China is the fifth country importing French wines and…
Chinese Star couples help tourism . Last week, one of the most famous Chinese actresses, Yao Chen got married in New Zealand. Her marriage turns out to be a show for the beauty of New Zealand. The news about Yao Chen’s marriage has been reported over 2.4 million times by news presses including all the…
New Zealand Tourism and Yao Chen’s Wedding . The famous Chinese actress, Yao Chen, got married with her photographer Cao Yu. Their wedding was held in Queenstown in New Zealand on Nov. 17. However, the happiest one that day is probably not anyone of them, but the guffawing New Zealand Tourism Bureau. . The happiest…
.Today is Chong Yang festival for Chinese. It’s the most important day for Chinese senior citizens. And this year, many seniors chose traveling to celebrate this day. . Why do senior tourists from China travel after Golden Week? They choose to travel during the Chong Yang festival for two reasons: convenience and price. Chong Yang…
Chinese Tourists Chinese tourists have caught the attention of travel agencies and hotels from every corner of the world. So what is the reason for this peaked interest on the Chinese travelers? And what makes up of this emerging demographic and how to attract them to your destination? <p style=”font-size: 1.5rem; margin: 0 0 10px…
How can your chateau attract Chinese tourists? . Those dreamy chateaus scattered along Loire River are inseparable part of France Tourism resources. And in China, those chateaus are attracting more and more tourists. It is just the beginning, as China National Radio introduces: the Loire Valley is not so famous to the Chinese, but it’s…
As one of the most important ceremonies for the Chinese, the wedding has also created a big market for wine, tourism, and so on. Here, I would like to talk about the market for candy makers. According to the Ministry of Civil Affairs, there are over 13.02 million couples married in 2011. If each couple…
The dream of Chinese tourists : Provence in France . The Provence in France became the favorite tourist destination for Chinese. The image of romance, luxury, and the cultural heritage are the main reasons for this choice. But what is the top French tourist region trend for Chinese? Paris? No! Recently a destination is…
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