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China: The Video Game Industry Capital of the World
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China: The Video Game Industry Capital of the World

With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…

How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market
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How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market

In this post, we will give an overview of how to sell perfumes in China and take a look at the Chinese fragrance market, the changes it is going through, and why it is the moment to enter this market. The perfume industry is thriving in China with brands like Dior, Chanel, Armani, and many…

China’s Bicycle Industry
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China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

Esports in China: More than just a hobby
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Esports in China: More than just a hobby

Following its economic development, China really put digitalization and new technologies at the core of its ambitions to conquer the world. Thanks to companies that are specialized in new technologies, AI, and VR, China was able to stand out in many new technologies-related industries, such as the esports industry which is one of the most…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
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How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…

The Artificial Intelligence Industry in China
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The Artificial Intelligence Industry in China

Perceived as a futuristic technology from science-fiction movies, AI has always been a source of fascination. However, thanks to technological prowess, it finally became a reality a few years ago, shaking up our daily lives and habits. From voice control to facial recognition on our smartphones, we are now able to control our household equipment….

China Tampon Market

China Tampon Market

Every Western globetrotter will have experienced it: at the Chinese supermarket, hygienic pads packets overflow on two shelves, but not a slice package of hygienic tampons is to be seen. With around 2% of users, the tampon market in China is still far from a nationwide development, an absence justified by a great lack of…

The Catering industry is driving sales of Condiments in China
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The Catering industry is driving sales of Condiments in China

The demand for condiments and sauces is rapidly and constantly growing in China.  The market is versatile and international brands provide both, western and Chinese products. Key players of the condiment and sauce market in China: Haitian Shinho Jonjee Laoganma Lee Kum Kee The sauces and condiments market is largely dominated by Soy Sauce which…

China Machinery Market: How to get clients
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China Machinery Market: How to get clients

China Machinery Market overview China’s Construction Equipment Market is expected to experience a growth of 4.8% in the span of 2020 – 2025. China along with being the largest manufacturer of construction equipment globally is also the largest market for construction machinery in the world. The consequent interest in this sector is mainly due to…