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With China’s economic development, the consumption of bottled water has been growing steadily due to higher incomes and an improved living environment for the Chinese population. Thus, China’s bottled water market has been growing at an average rate of 9.5% annually and is expected to continue to grow for the foreseeable future. With a $32.6…
The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB. The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…
Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…
Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…
With China being one of the most lucrative markets following its economic growth over the last decade, all kinds of industries are trying to break through the most populous country in the world. But now, if we look at the alcohol industry in China, we can say that it has been one of the most…
With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…
In this post, we will take a look at the Chinese fragrance market and give an overview of how to sell perfumes in China. The perfume industry is thriving in China with brands like Dior, Chanel, Armani, and many more entering the market. We’ll also cover some statistics about perfume consumption in China as well…
Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…
Following its economic development, China really put digitalization and new technologies at the core of its ambitions to conquer the world. Thanks to companies that are specialized in new technologies, AI, and VR, China was able to stand out in many new technologies-related industries, such as the esports industry which is one of the most…
The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…
As one of the fastest-growing countries in the world, China is in constant evolution in terms of tourism. Chinese people now have higher incomes and more days off than before which allows them to travel even more. In fact, the hotel industry in China has grown steadily in size and in revenue over the past…
As Virtual Reality is becoming an omnipresent concept with so many new devices and cameras that have come out showcasing this technology, it can be easy to feel left behind. However, even if VR is still relatively new, we all have already experienced it at some point in our daily lives. The purpose of this…
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