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Fashion in China: Top Marketing Strategies for Brands
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Fashion in China: Top Marketing Strategies for Brands

The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than just as a need. Traditional styles have changed dramatically as well over the years, with the rising popularity of…

Olive Oil Market In China – How to Sell Olive Oil to Chinese Distributors
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Olive Oil Market In China – How to Sell Olive Oil to Chinese Distributors

Even though the leading countries in terms of olive oil consumption are Greece, Italy, and Spain, the Chinese market is growing at a fast pace, following a rise in health awareness in the Chinese society and an increase in wages. As the most populous country in the world, China has plenty of opportunities for ambitious…

The Strategic Guide to Export Food in China
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The Strategic Guide to Export Food in China

China’s import food industry is a lucrative and dynamic market. As the middle class rises, China’s demand for imported goods follows, with a surge in demand for non-local food such as cheese, olive oil, chocolate, etc. These imported products are often considered as safer than local ones due to concerns with ingredients as well as…

China’s Sexual Wellness Market
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China’s Sexual Wellness Market

Following China’s economic liberalization and with ancestral traditions that are slowly being erased, Chinese consumers have discovered the ‘European way of flirting’ as well as seduction and wellbeing in terms of sexual life. As people are more open-minded, they tend to try new things, thus contributing to the success of sexual wellness products in the…

The Ultimate Guide for Overseas Schools to Recruit Chinese Students
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The Ultimate Guide for Overseas Schools to Recruit Chinese Students

Have you ever heard of the term Chicken parenting? It is the equivalent of helicopter parenting in China and has been gaining over parents in the country in the last few decades. Those parents are super involved in their kid’s life, more notably their education, it goes from tutoring after class, to buying an appartment…

Ultimate Guide to Sell Real Estate in China
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Ultimate Guide to Sell Real Estate in China

The Chinese real estate industry is a driving force of the country’s economy, contributing to a big part of China’s GDP. This booming sector has seen sustained growth over the years due in part to government stimulation and market opening. In 2019, the total revenue of China’s real estate market reached almost 16 trillion yuan…

The Skincare Market in China
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The Skincare Market in China

As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…

Guide To Market Bottled Water Brands In China
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Guide To Market Bottled Water Brands In China

With China’s economic development, the consumption of bottled water has been growing steadily due to higher incomes and an improved living environment for the Chinese population. Thus, China’s bottled water market has been growing at an average rate of 9.5% annually and is expected to continue to grow for the foreseeable future. With a $32.6…

Sell Baby and Kids Clothing in China
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Sell Baby and Kids Clothing in China

The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB.  The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…

Chocolate Market in China
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Chocolate Market in China

Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…

How To Market Vitamins & Health Supplements in China
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How To Market Vitamins & Health Supplements in China

Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…