Every month, a founder emails me the same plan: translate the app into Chinese, upload it to a store, run some ads. It fails every time. Not because the product is bad. Because China does not work like that. There is no Google Play here. There is a mandatory government filing before any store will […]
Netflix does not operate in mainland China. It never has. So when a Western brand asks us “what’s the Chinese Netflix,” the honest answer is that there isn’t one, not in the sense of a single dominant platform with one business model. There are four, and they compete on different things: content licensing, live sports, […]
The music streaming industry has seen tremendous growth in recent years, with Spotify emerging as the global leader. Spotify closed 2025 with 290 million paying subscribers and its second consecutive year of profit. But have you ever wondered what China’s answer to Spotify looks like? As one of the world’s largest digital markets, China runs […]
China counts 1.276 billion mobile internet users as of March 2026. Each of them spends 192 hours per month on a phone. That is the good news. The bad news: the Chinese app market has almost nothing in common with the one you know. No Google Play. A mandatory government filing for every app. Super-apps […]
Short-video platforms conquered the world, but nowhere did they go as deep as in China. Douyin and Kuaishou are not youth apps anymore. The fastest-growing audience on both platforms is now people over 60. Most foreign brands still write their China media plans as if these users did not exist. That is a mistake, and […]
Every month a founder tells me the same thing: “We built a great app, we just need to get it into China.” I understand the reflex. China has more than a billion mobile users and they live on their phones. But launching a foreign app here is one of the hardest entries I know. There […]
We help foreign businesses register and use WeCom effectively to connect with Chinese consumers and boost communication efficiency.
Although it is the second-largest social media platform in China, Weibo, so-called Chinese Twitter, is relatively unknown outside of mainland China. Weibo presents a huge opportunity for businesses looking to tap into the China market. Weibo is a great way to connect with the Chinese market and can make your business more discoverable. Creating an […]
WeChat Channels is a short-video platform inside WeChat. Discover how it works, how to register, and how brands can use it to grow in China.
China: an internet built on different rules Facebook is blocked. Twitter is not permitted. Google is a memory for most of the country. We are talking about a market where the vast majority of internet users are active on social media every day, on a mobile network that reaches almost the entire population. If you […]
Maimai (脉脉) is China’s biggest career and professional networking platform, with more than 120 million registered members. It is by far the most used professional social network in the country, but that number needs context. Set next to LinkedIn’s 1.2 billion members worldwide, Maimai is a regional player, not a global one. It wins in […]
For brands targeting Chinese consumers, presence on Douyin means exposure to millions every single day. But there is a gap between “having a Douyin account” and having one that actually works for a brand, and that gap is the account opening and verification process itself. Douyin is the mainland China app. It looks like TikTok, […]
