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Marketing China

Category: Maternity & Childcare

Maternity & Childcare

Infant probiotic and anti-oxidant on the rise in China

Probiotics for infants and young children have become one of the fastest-growing segments in China’s mother-and-baby market. The category sits at an interesting intersection: a product backed by genuine science, sold to the most risk-averse consumer segment in the country, through a market where regulatory rules, consumer trust dynamics, and platform requirements all add complexity. […]

supplements
Maternity & Childcare

Maternal Health Supplements in China

Pregnancy is a life-changing journey, and for nine months it can also drain a woman’s body. That is why many mothers-to-be look at maternal health supplements to support their pregnancy and their recovery afterward. In China, this is one of the most sensitive product categories you can sell. A pregnant woman trusts almost nothing by […]

Maternity & Childcare

The Maternity and Baby E-Commerce Market in China

China had fewer babies in 2025 than in any year since 1949. Roughly 7.9 million newborns, down from about 9.5 million in 2024. And yet the maternity and baby market keeps growing in value. That contradiction is the whole story for any foreign brand looking at this category today. I have watched this market from […]

Maternity & Childcare

Keys to Market Baby Care Products in China (2026)

Chinese parents research a baby product longer than they research a car. That is not an exaggeration, it is a pattern we see in every account we run in this category. The 2008 melamine milk scandal is old news now, but it left a permanent habit behind it: before a Chinese mother puts anything on […]

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