Is your home ready for what Chinese consumers already own? The China smart appliances market stopped being a forecast a while ago. It is now a retail category with its own subsidy program, its own AI benchmark, and its own export champions. Refrigerators that track what is inside them, washing machines that read fabric tags, […]
The office furniture market in China keeps growing while many Western markets stay flat. Chinese research firms put the sector above 100 billion RMB, and one segment is exploding: ergonomic seating. I have been selling to Chinese buyers from Shanghai since 2012, and I rarely see a B2B category move this fast. This guide covers […]
Furniture brands ask me the same question before their first trip to China: book a fair first, or build something online first? I have watched exhibitors spend five figures on a booth at the China International Furniture Fair and come home with a stack of business cards and zero orders. The order of operations matters […]
The Chinese furniture market keeps growing, and foreign brands keep trying to get a piece of it. One of the most direct ways in is the China International Furniture Fair, CIFF. In this post, we walk you through what CIFF actually is in 2026, and what separates exhibitors who leave with orders from exhibitors who […]
China’s furniture market keeps growing, and it makes sense. As the Chinese middle class earns more, it spends a bigger share on health and well being. A good night’s sleep sits near the top of that list. Ask consumers what makes a bed comfortable and most point to the mattress and the material inside it. […]
Looking to enter China’s interior design market? Get our expert insights on trends, consumer habits, and digital marketing strategies for success.
For years the gardening tools market in China was a story about exports. Chinese factories built the shears, the trowels and the lawnmowers that ended up in garden centers in Europe and North America. That part is still true. China is the world’s largest manufacturer of garden tools, and the domestic industry stays heavily export […]
China’s kitchen appliances market has changed shape completely. Ten years ago the story was simple: imported meant better, and Chinese buyers paid a premium for a foreign badge. That era is over. Today the market is led by Chinese brands. Midea, Haier, Joyoung and Supor caught up on perceived quality and then broke the price […]
We help foreign brands through the China home decor market with insights on trends, platforms, and strategies to succeed locally.
Discover why luxury home fragrances are trending in China and how brands can sell effectively with local partners and digital strategies.
Stig runs a family furniture company in Iceland. Solid oak, wool upholstery, the kind of pieces a Nordic buyer keeps for twenty years. He opened a Tmall flagship store in 2023 because a consultant told him China was the biggest furniture market on earth. Eleven months later he had spent about 1.4 million RMB on […]
IKEA’s China story used to be one of the cleanest retail case studies in the world. A Swedish brand built on cheap flat-pack furniture landed in Shanghai in 1998 and, somehow, became a premium lifestyle destination. Young people went to IKEA on a Sunday not because they needed a bookshelf, but because it was a […]
