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The coffee market in China: everything goes through Branding . Chinese are traditional tea drinkers. Most of them do not like coffee that much. However, the food industry tries to build a new trend. Today we will discover the opportunities offered by the coffee market in China and focus on the “best practices” in order to…
Ferrero’s Communication in China In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way…
As one of the most important ceremonies for the Chinese, the wedding has also created a big market for wine, tourism, and so on. Here, I would like to talk about the market for candy makers. According to the Ministry of Civil Affairs, there are over 13.02 million couples married in 2011. If each couple…
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