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The coffee market in China

The coffee market in China

The coffee market in China: everything goes through Branding . Chinese are traditional tea drinkers.  Most of them do not like coffee that much. However, the food industry tries to build a new trend. Today we will discover the opportunities offered by the coffee market in China and focus on the “best practices” in order to…

Ferrero’s communication in China
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Ferrero’s communication in China

Ferrero’s Communication in China In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way…

China Wedding Candy Market- A market Candy Maker Cannot Neglect
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China Wedding Candy Market- A market Candy Maker Cannot Neglect

As one of the most important ceremonies for the Chinese, the wedding has also created a big market for wine, tourism, and so on. Here, I would like to talk about the market for candy makers. According to the Ministry of Civil Affairs, there are over 13.02 million couples married in 2011. If each couple…