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How to develop the Chinese champagne market ? Introduction Because in 2011, exportations of champagne towards China reached one million bottles, we can wonder what this figure means. In fact, it is at the same time a huge number of bottles for China, and compared to other markets, not so much actually. So we…
Do you want to have more information about one of the most dynamic beverage market in the world? … just read this article History of Chinese beverage industry In the 1979-1995 period, the market was mainly made of gas beverages, such as Coca-Cola and Pepsi. From 1996 to 2000, the bottled water like Wahaha, Robust…
The 10 most original mooncakes The 19th of september will be this year’s moon festival of the Chinese calendar. At that time, Chinese people are used to meet their family and eat special dishs, like the mooncakes, or yuebing in Chinese. So it is a good time for Chinese shops to try to invent special…
Armagnac in China Chinese people already like Cognac for its taste and the associated values such as success and luxury. What about Armagnac? Well, the Chinese do not know that spirit. Armagnac just recently made its appearance in China, at exhibitions or on chinese social networks services (SNS). . . Seen on Weibo: . Chinese people recognize…
The coffee market in China: everything goes through Branding . Chinese are traditional tea drinkers. Most of them do not like coffee that much. However, the food industry tries to build a new trend. Today we will discover the opportunities offered by the coffee market in China and focus on the “best practices” in order to…
Ferrero’s Communication in China In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way…
As one of the most important ceremonies for the Chinese, the wedding has also created a big market for wine, tourism, and so on. Here, I would like to talk about the market for candy makers. According to the Ministry of Civil Affairs, there are over 13.02 million couples married in 2011. If each couple…
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