Food and beverage in China, top news, analysis advertising in All China.
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China is still hungry for food it cannot easily grow, brew or raise at home. The country has more than 1.4 billion mouths to feed, a middle class that keeps expanding its grocery list, and a domestic food industry that has been rocked by enough safety scandals over the past two decades to leave a […]
🍵 Every week I look at what is trending on Chinese marketing platforms, and this week one story stood out for a simple reason: a tea brand decided that the best way to sell a drink was to stop hiding how it makes it. Heytea (喜茶), one of China’s biggest new-style tea chains, just opened […]
Discover how to enter the China olive oil market with expert tips on sales channels, branding, e-commerce, and consumer trends.
Olivier Verot is the founder and CEO of GMA, a marketing agency based in Shanghai since 2012. He has walked the halls of SIAL, FHC and Canton Fair with dozens of food and beverage clients over the past decade. As disposable incomes rise in China, so does the demand for foreign food products. This is […]
Written by Olivier Verot, founder and CEO of Gentlemen Marketing Agency (GMA), based in Shanghai since 2012. He has advised food and beverage brands entering China for over a decade. China’s soft drink market keeps moving, and it moved again in 2026. Sugar is out, function is in. The two brands that built this market, […]
China does not really “order food” anymore. It opens an app, scrolls a feed of restaurants ranked by an algorithm, taps a coupon, and a rider shows up in twenty minutes. For a foreign F&B brand, that app is not a nice-to-have channel. On most streets in Shanghai or Chengzhou, it is where more than […]
China’s growing demand for imported food is an opportunity. Discover key strategies for exporting your products and reaching Chinese consumers.
Learn how international F&B brands succeed in China with expert insights on marketing, e-commerce, and food advertising strategies.
A few decades ago, most Chinese consumers had never eaten chocolate. That changed fast. Rising incomes, more overseas travel, and a growing habit of gift giving turned chocolate from a curiosity into a real category, and a profitable one for foreign brands willing to position it correctly. Olivier Verot is the founder and CEO of […]
I have run a marketing agency in Shanghai since 2012. I eat out five times a week. And I can tell you one thing: the restaurants that are full on a Tuesday night are not the ones with the best chef. They are the ones that understood how Chinese diners find, judge, and rebook a […]
Cheese is growing in China. It is also still a niche. Both things are true at the same time, and any brand that forgets one of them loses money. The Chinese market for cheese reached 426,200 tonnes of demand in 2025, up 16.7% on the year, while domestic production climbed to 231,100 tonnes, up 19.4%, […]
