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Marketing China

Category: Education Market in China

Education Market in China

How to Explain the Popularity of British International Schools in China…

If you are moving to China with children, or advising families who are, British international schools have become one of the most requested options in major Chinese cities. The combination of a recognizable curriculum, English-medium instruction, and university pathways that work globally has made British-style international education a real market in Shanghai, Beijing, Guangzhou, and […]

Sectors & Industries

Chinese studying abroad market is booming

China sends more students abroad than any other country in the world. By 2026, the number of Chinese students studying outside China has recovered from the COVID-19 disruptions and resumed its long-term growth trajectory. For universities, language schools, education service companies, and the many consumer brands that market to young affluent Chinese, understanding this student […]

Sectors & Industries

Why educative games in China is a huge market ?

The Chinese market is the largest and most exciting for game developers. The country has a population of 1.4 billion people and more than 600 million gamers, making up almost one-third of the total global gaming population. This blog post will focus on China’s educative games market and the best ways to grow revenue for […]

Education Market in China

How Chinese Students Are Influencing Global Marketing Strategies

The global education landscape has experienced a seismic shift over the past decade, largely driven by the increasing number of Chinese students pursuing education abroad. According to data, over one million Chinese students are enrolled in foreign universities annually, making them the largest demographic of international students globally. This phenomenon has not only transformed the […]

Education Market in China

How Chinese Students Use Social Media to Choose Study Destinations

Chinese students have increasingly turned to social media to navigate the complexities of choosing study destinations abroad. With the rapid expansion of digital platforms, the decision-making process has shifted significantly. Students now rely on apps like WeChat, Xiaohongshu, and Weibo to access authentic information, reviews, and guidance from peers and experts. This evolution reflects broader […]

guide to Recruiting-Chinese-students
Education Market in China

The Guide for Internatioanl Schools to Recruit Chinese Students

Chinese students, in particular, represent a significant “demographic “target” for Schools, universities and education business, that are eager to engage with global educational opportunities. For international schools/univ aiming to tap into this vibrant market, understanding the trends and channels that appeal to Chinese students and their families is crucial. The evolving landscape of recruiting Chinese […]

Education Market in China

China Education Industry: Big Demand for Financial Education in China

As China’s economy continues to surge and the middle class expands at a rapid pace, the need for financial education has become more pressing than ever. Despite being ranked first in global financial literacy, many Chinese consumers still lack a solid understanding of fundamental financial concepts such as interest rates, loans, insurance, and diversified investments. […]

international Chinese students
Business in China

How to Connect with International Chinese Students?

For almost all Chinese students and their parents, the reward of studying abroad is defined as the premium over studying in China. Home to almost one and a half billion people, it is no secret that China is the world’s most populous country and also the biggest market in the world. When it comes to […]

china tutoring ban - chinese elementary school students
Education Market in China

Is China’s Tutoring Ban a Business Opportunity in Disguise?

Between a rock and a hard place – that’s what the China education industry is facing now that China’s Ministry of Education has issued a ban on private (for profit) tutoring. In their advisory of July 24, 2021, the Ministry specified that primary and middle schools are forbidden from organizing extracurricular tutoring outside the school […]

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