Chinese tourists – This category will give information and tips about chinese outboud tourism. what they like and the trend of the market
Chinese Tourists
Chinese tourists were, before the pandemic, one of the most valuable visitor segments in the United States. They spent more per trip than almost any other nationality, concentrated in high-value categories like luxury retail, fine dining, and premium accommodations, and generated significant economic activity in cities from New York to Los Angeles to Las Vegas. […]
If you run a hotel, resort, spa, golf club, or any tourism business that wants Chinese guests, you have probably dealt with Chinese tourism agencies at some point. The pitch is simple: they bring you groups, you pay commission, everyone wins. The reality is more complicated. Chinese agencies take large margins, control the guest relationship, […]
Every year in October, something quiet happens in China’s tourism numbers. Golden Week ends. The crowds thin out. And then, almost immediately, a new wave of travellers arrives. They are older. They stay longer. They spend more per day. They are China’s silver tourists, and in 2026, they represent one of the biggest opportunities in […]
France and chateaus go together like wine and a Sunday afternoon. For Chinese travelers, those fairy-tale castles along the Loire River are not just tourist stops: they are a dream. And that dream is coming back to life. After a slow post-pandemic recovery, Chinese tourism to France rose 49% in 2025 compared to the previous […]
Provence has held a special place in the imagination of Chinese travelers for decades. The lavender fields, the chateaux, the smell of the south of France: it is not marketing that built this love story. It was a TV series. And that series changed everything for French tourism. How a TV Series Put Provence on […]
We help international hotels attract Chinese travelers with proven digital marketing and online accommodation strategies.
We support global tourism brands with expert China marketing strategies, helping you engage Chinese travellers and convert interest into visits.
Our agency guides luxury hotels in mastering Chinese platforms, building reputation, and driving more bookings from high-value Chinese travelers.
We explain what to do to attract Chinese travelers to your location. How our experts do Chinese tourist marketing.
. The outbound tourism market in China is undergoing an unprecedented boom now. And the best marketing strategy is also evolving every day in this market. Nowadays, the online marketing strategy has been proven as a very cost-efficient strategy for companies to use. . . Target of online marketing In 2012, there has been over […]
Every January, my WeChat fills up with photos from friends and clients back from Bangkok, Phuket, or Chiang Mai. Thailand never really left the Chinese traveler’s mind, and in 2026 it is back near the top of outbound search volume. But the market that returns to Thailand this year is not the same one that […]
Last month a clinic director in Budapest emailed me a simple question. He gets Chinese patients showing up at his front desk asking for dental implants, and he has no idea where they found him. No ads, no Chinese website, nothing. Just word of mouth and a red-and-white app called Xiaohongshu he had never heard […]
