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The Video gaming industry in China is booming
Chinese Gaming

The Video gaming industry in China is booming

China dominates the global esports market with 600 million gamers that mean China now has more gamers than the entire population of the US, Japan, Germany, France, and the UK combined. China is the most important market in the world for PC online and mobile games and the Chinese Tencent is the largest game company…

The Video game industry in China: a new Eldorado!
Chinese Gaming

The Video game industry in China: a new Eldorado!

When thinking about China, here comes two big stereotypes: It’s full of geeks on their computer games Everything is pirated or copied over there Well well well, that’s a double No! China is many things, but be sure that it’s not a country of a geek on their computer. Now it’s more like a geek…

Why Video Games Is An Opportunity For Brands in China To Level Up
Chinese Gaming

Why Video Games Is An Opportunity For Brands in China To Level Up

For centuries, luxury products were designed for high-end customers who were beautiful, wealthy and successful individuals who had distinctive qualities and enjoyed a privileged lifestyle. But the digital-savvy millennial and Gen-Z consumers is a new luxury market — one that’s accessible and inclusive. The new age of economic development accompanied by digitalization in China has…

Alibaba Invested 1 Billion in Mobile Gaming Distribution
Chinese Gaming

Alibaba Invested 1 Billion in Mobile Gaming Distribution

Last Month, Alibaba has announced that it will invest ¥1 billion ($145 million) to create a global distribution ecosystem for mobile games, perhaps the boldest step into the game business from the Chinese online retail giant to date. At a press conference in Beijing yesterday, Simon Shi, president of Alibaba Games, detailed what the company…

The Chinese love video games
Chinese Gaming | Sectors & Industries

The Chinese love video games

It is true, Chinese love video games   Chinese, especially young men have a strong attitude regarding video games. They are really connected and always play on their smartphones or PC. More than 50% of the adult population now plays video games, and 81% of adults between 18 and 29 are gamers in some form.    …