China is the world’s largest mobile gaming market. Discover top trends, game genres, and strategies for foreign developers to enter successfully.
With a market worth more than $40.85 million dollars as of 2020 and with 665 million players, China is the leader in the video game industry as well as the most lucrative market in the world. Thus, hundreds of companies are trying to enter this promising industry. However, promoting video games in China requires a […]
Learn how foreign publishers can enter China’s gaming industry, navigate regulations, and promote their games on top local platforms.
How our team helps brands reach millions of Chinese gamers through esports KOL marketing, strategic planning, and local expertise.
Now is the time to get familiar with Bilibili, a quickly growing video streaming platform in China. Bilibili, nicknamed “B Site” (B站, B Zhàn), is a video-sharing website based in Shanghai, that got popular thanks to its huge anime selection. In this blog post, we will introduce you to the Bilibili app and share some […]
As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus, creating marketing and advertising campaigns using video games is now pretty common in China as it is highly appreciated […]
China dominates the global esports market with 600 million gamers that mean China now has more gamers than the entire population of the US, Japan, Germany, France, and the UK combined. China is the most important market in the world for PC online and mobile games and the Chinese Tencent is the largest game company […]
The Chinese toys and games market The Chinese toys market was worth US$ 14.9 Billion in 2019. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative […]
When thinking about China, here comes two big stereotypes: It’s full of geeks on their computer games Everything is pirated or copied over there Well well well, that’s a double No! China is many things, but be sure that it’s not a country of a geek on their computer. Now it’s more like a geek […]
Last Month, Alibaba has announced that it will invest ¥1 billion ($145 million) to create a global distribution ecosystem for mobile games, perhaps the boldest step into the game business from the Chinese online retail giant to date. At a press conference in Beijing yesterday, Simon Shi, president of Alibaba Games, detailed what the company […]
It is true, the Chinese love video games Chinese, especially young men have a strong attitude regarding video games. They are really connected and always play on their smartphones or PC. More than 50% of the adult population now plays video games, and 81% of adults between 18 and 29 are gamers in some form. Why do […]
The video games industry in China and throughout the world has seen significant growth over the last two decades. It is interesting to see how China, a country that banned consoles between 2000 and 2014, has managed the increasing need for software engineering and video game marketing. A Country of Gamers? In 2014, the Chinese […]
