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The China mobile games market is red hot. Exceeding $40 billion in revenue in 2021, making it the world’s largest mobile games market. What is driving this explosive growth? A combination of rising smartphone penetration, an increasing number of gamers, and innovative gameplay mechanics are all helping to fuel demand for mobile & video games…
As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus, creating marketing and advertising campaigns using video games is now pretty common in China as it is highly appreciated…
With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…
Following its economic development, China really put digitalization and new technologies at the core of its ambitions to conquer the world. Thanks to companies that are specialized in new technologies, AI, and VR, China was able to stand out in many new technologies-related industries, such as the esports industry which is one of the most…
China dominates the global esports market with 600 million gamers that mean China now has more gamers than the entire population of the US, Japan, Germany, France, and the UK combined. China is the most important market in the world for PC online and mobile games and the Chinese Tencent is the largest game company…
The Chinese toys and games market The Chinese toys market was worth US$ 14.9 Billion in 2019. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative…
When thinking about China, here comes two big stereotypes: It’s full of geeks on their computer games Everything is pirated or copied over there Well well well, that’s a double No! China is many things, but be sure that it’s not a country of a geek on their computer. Now it’s more like a geek…
Last Month, Alibaba has announced that it will invest ¥1 billion ($145 million) to create a global distribution ecosystem for mobile games, perhaps the boldest step into the game business from the Chinese online retail giant to date. At a press conference in Beijing yesterday, Simon Shi, president of Alibaba Games, detailed what the company…
With a market worth more than $40.85 million dollars as of 2020 and with 665 million players, China is the leader in the video game industry as well as the most lucrative market in the world. Thus, hundreds of companies are trying to enter this promising industry. However, promoting video games in China requires a…
It is true, Chinese love video games Chinese, especially young men have a strong attitude regarding video games. They are really connected and always play on their smartphones or PC. More than 50% of the adult population now plays video games, and 81% of adults between 18 and 29 are gamers in some form. …
The video games industry in China and throughout the world has seen significant growth over the last two decades. It is interesting to see how China, a country that banned consoles between 2000 and 2014, has managed the increasing need for software engineering and video game marketing. A Country of Gamers? In 2014, the Chinese…
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