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China Mobile Games Market — the Cash Machine
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China Mobile Games Market — the Cash Machine

The China mobile games market is red hot. Exceeding $40 billion in revenue in 2021, making it the world’s largest mobile games market. What is driving this explosive growth? A combination of rising smartphone penetration, an increasing number of gamers, and innovative gameplay mechanics are all helping to fuel demand for mobile & video games…

Video Games: An Opportunity For Brands in China To Level Up?
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Video Games: An Opportunity For Brands in China To Level Up?

As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus, creating marketing and advertising campaigns using video games is now pretty common in China as it is highly appreciated…

China: The Video Game Industry Capital of the World
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China: The Video Game Industry Capital of the World

With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…

Esports in China: More than just a hobby
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Esports in China: More than just a hobby

Following its economic development, China really put digitalization and new technologies at the core of its ambitions to conquer the world. Thanks to companies that are specialized in new technologies, AI, and VR, China was able to stand out in many new technologies-related industries, such as the esports industry which is one of the most…

Trade Shows for Toys & Games in China: what options do you have?
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Trade Shows for Toys & Games in China: what options do you have?

The Chinese toys and games market The Chinese toys market was worth US$ 14.9 Billion in 2019. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative…

Alibaba Invested 1 Billion in Mobile Gaming Distribution

Alibaba Invested 1 Billion in Mobile Gaming Distribution

Last Month, Alibaba has announced that it will invest ¥1 billion ($145 million) to create a global distribution ecosystem for mobile games, perhaps the boldest step into the game business from the Chinese online retail giant to date. At a press conference in Beijing yesterday, Simon Shi, president of Alibaba Games, detailed what the company…

China’s Video Game Industry: Exploding into Life?
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China’s Video Game Industry: Exploding into Life?

The video games industry in China and throughout the world has seen significant growth over the last two decades. It is interesting to see how China, a country that banned consoles between 2000 and 2014, has managed the increasing need for software engineering and video game marketing. A Country of Gamers? In 2014, the Chinese…