China fashion industry

The Fashion Industry in China is one of the biggest market of the world. Clothes, Luxury, fashion trends, you can find everything in this category. We are also an Agency specialized in Fashion, and based in Shanghai Fashion China Agency

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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Chinese Men’s Fashion: How To Sell Menswear in China?
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Chinese Men’s Fashion: How To Sell Menswear in China?

China’s retail industry continues to grow and, as a matter of fact, has fueled its economy significantly in the past couple of years during some very challenging times. We wouldn’t call it a resurgence, as the Chinese market has long been a force to reckon with, but this growth is largely influenced by the digitalization…

Fashion in China: Top Marketing Strategies for Brands
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Fashion in China: Top Marketing Strategies for Brands

The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than just as a need. Traditional styles have changed dramatically as well over the years, with the rising popularity of…

Sell Baby and Kids Clothing in China
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Sell Baby and Kids Clothing in China

The kid’s clothing segment is a fashion brands’ next success story in China. Why? In the 2020 Chinese fashion market, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB.  The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and…

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?
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Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?

Clothing trade fairs and exhibitions in China Chinese trade fairs for clothes are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world, hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…

Top 10 Strategies to Promote Apparel Brands in China

Top 10 Strategies to Promote Apparel Brands in China

Local fashion brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, Gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly, more and…

How To Market Your Yoga Wear Brand – a Case Study Lululemon
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How To Market Your Yoga Wear Brand – a Case Study Lululemon

Yoga is a supermarket in China, with millions of practitioners and more than 10,000 yoga schools all over the country,  China is transforming into a super yoga economy. Yoga is a strong driver of china’s sportswear market. In this post we are taking a quick look at the industry as well as how you can…

Street culture in China changes fashion trends

Street culture in China changes fashion trends

Since China’s economic opening, China has grown extremely fast. Western influence has also gradually come to invade the big cities and change the consumption habits of the Chinese. The Chinese middle class is also increasing and their purchasing power is at its highest. They consume a lot, especially millennials. Which they love to share on…

Fitness Leggings in China : New Fashion Trend
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Fitness Leggings in China : New Fashion Trend

According to a research report published by Global Industry Analysts, Inc., the global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024. Growth in the market is driven by a growing portion of the population living healthier lifestyles and having stronger participation in sports and fitness activities. The research also…

Top Sunglasses’ Brands in China- Marketing Guide
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Top Sunglasses’ Brands in China- Marketing Guide

China is the world-leading consumer of glasses, from children to the elderly, all of them are consumers. According to Euromonitor, Sunglasses retail sales have been increasing by over 7% per year since 2012, representing the fastest-growing category in the Chinese optical market. Besides caring eye protection, sunglasses are perfect for dress-up. Let’s see now, what…