The Fashion Industry in China is one of the biggest market of the world. Clothes, Luxury, fashion trends, you can find everything in this category. We are also an Agency specialized in Fashion, and based in Shanghai Fashion China Agency
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In recent years, China has been a hot spot for the development of lingerie brands. The Chinese market is largely untapped and offers great opportunities to those who are creative enough to think outside the box. This blog post will give you some tips on how to promote and sell your brand in China. First,…
The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than just as a need. Traditional styles have changed dramatically as well over the years, with the rising popularity of…
The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB. The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…
Virtual reality stores in China When it comes to virtual reality, all eyes are on China. In fact, its market is developing much faster than elsewhere. In this regard, numerous stores offering a virtual reality experience have blossomed in China. Smart technology and artificial intelligence are gaining ground in retail: On one hand, retailers see…
Clothing trade fairs and exhibitions in China Chinese trade fairs for clothes are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…
Local brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly more and more…
Yoga is a super market in China, with millions of practitioners and more than 10,000 yoga schools all over the country, China is transforming into super yoga economy. Yoga market shows so chance of slowing down The sportswear market in China is posting strong momentum, ranking No 2 only after the United States by market…
Since China’s economic opening, China has grown extremely fast. Western influence has also gradually come to invade the big cities and change the consumption habits of the Chinese. The Chinese middle class is also increasing and their purchasing power is at its highest. They consume a lot, especially millennials. Which they love to share on…
According to a research report published by Global Industry Analysts, Inc., the global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024. Growth in the market is driven by a growing portion of the population living healthier lifestyles and stronger participation in sports and fitness activities. The research also indicates…
“How to market shoes in China? “. If you are a shoe manufacturer, looking to enter in China, this question is obviously one of your current concerns. You have made up your mind; it’s time for your company to take its new big challenge. You are slipping into the Chinese market, with more than 1.3…
Thanks to popular reality shows related to hip-hop culture, now street fashion has been pushed from underground into the mass market. First, The Rap of China launched on summer last year, then the Street dance of China has followed the hype, and this year with The new rap of China, the trend is still continuing, attracting…
China is the world leading consumer of glasses, from children to the elderly, all of them are consumers. According to Euromonitor, Sunglasses retail sales have been increasing by over 7% per year since 2012, representing the fastest growing category in the Chinese optical market. Besides caring an eye protection, sunglasses are perfect for dress up….
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