China fashion industry

The Fashion Industry in China is one of the biggest market of the world. Clothes, Luxury, fashion trends, you can find everything in this category. We are also an Agency specialized in Fashion, and based in Shanghai Fashion China Agency

Burberry uses Virtual reality in China?
China fashion industry | Luxury China : Market, Trends & Analysis | Personal Branding in China | Sectors & Industries

Burberry uses Virtual reality in China?

Virtual reality stores in China When it comes to virtual reality, all eyes are on China. In fact, its market is developing much faster than elsewhere. In this regard, numerous stores offering a virtual reality experience have blossomed in China. Smart technology and artificial intelligence are gaining ground in retail: On one hand, retailers see…

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?
China fashion industry | Luxury China : Market, Trends & Analysis

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?

Clothing trade fairs and exhibitions in China Chinese trade fairs for cloths are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…

Top 10 Strategies to Promote Apparel Brands in China
China fashion industry

Top 10 Strategies to Promote Apparel Brands in China

Local brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly more and more…

Fitness Leggings in China : New Fashion Trend
China fashion industry | Chinese Consumption

Fitness Leggings in China : New Fashion Trend

According to a research report published by Global Industry Analysts, Inc., the global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024. Growth in the market is driven by a growing portion of the population living healthier lifestyles and stronger participation in sports and fitness activities. The research also indicates…

Top Sunglasses’ Brands in China- Marketing Guide
branding in China | China fashion industry

Top Sunglasses’ Brands in China- Marketing Guide

China is the world leading consumer of glasses, from children to the elderly, all of them are consumers. According to Euromonitor, Sunglasses retail sales have been increasing by over 7% per year since 2012, representing the fastest growing category in the Chinese optical market. Besides caring an eye protection, sunglasses are perfect for dress up….

Kidswear Market in China : New Opportunities for Luxury Brands
China fashion industry | Luxury China : Market, Trends & Analysis

Kidswear Market in China : New Opportunities for Luxury Brands

Why Kidswear in China is the Next Big Market for Luxury Brands ? The Kidwear market is estimated at 1.4 billion USD globally, according to “Euromonitor ” . In China , the segment is rising and get 7%  of increase per year reaching 145 billion RMB The Chinese children’s day is celebrated on each June 1st…