Beauty & Cosmetics Industry

The beauty Market in China is just Booming. It will become soon the first market place for cosmetics and beauty products .

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Kimiss, the largest online community for beauty products in China

Kimiss, the largest online community for beauty products in China

Kimiss, the largest online community for beauty products in China Kimiss kimiss, part of CBS Interactive (China)’s Women’s Group, is China’s largest online community for rating beauty products. It’s created in 2007. Currently the site hosts nearly 1 million user reviews of over 140,000 beauty products from more than 2,500 different brands. Some data to…

Digital Strategy Analysis of Clarins in China

Digital Strategy Analysis of Clarins in China

Clarins in China Clarins 娇韵诗 is a French cosmetics brand, which specializes in face and body cares. Since its founding in 1954, Clarins has pushed out a wide range of products for the different target segmentations, while keeping always the persistence of the use of plant ingredients. Clarins has created a filale in Shanghai in…

Chinese tourists: new target of the Korean scalpel?
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Chinese tourists: new target of the Korean scalpel?

Chinese tourists: new target of the Korean scalpel?   A plane ticket, a toilet bag and some accessories, the list of luggage does not differ from one of an ordinary tourist. But, Feng is going to do a special trip: instead of the traditions souvenirs purchased at the beach, she will come back with a…

The 10 key success factors for a cosmetic brand in China
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The 10 key success factors for a cosmetic brand in China

The cosmetics industry in China is growing at an astonishing speed every day and there are hundreds of foreign brands in a fierce fight in this huge and rapid expanding cake. For several years, China’s cosmetics market has been keeping a growth of around 15% annually. Cosmetics Brand in China A good distribution There are…

Herborist: the Chinese Premium Brand of Cosmetic

Herborist: the Chinese Premium Brand of Cosmetic

Herborist: the Chinese premium brand of cosmetic Herborist or 佰草集 (“Bai Cao Ji”) is the only premium brand of Chinese’s cosmetics which succeeded in its business in Asia and Europe. It’s a brand from the Jahwa, a Chinese cosmetics group, created 110 years ago in Shanghai. The principles of this brand are the Chinese traditional medicine,…

How Lancôme has succeed in seduce women in China
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How Lancôme has succeed in seduce women in China

As the world’s leading brand of luxury cosmetics, Lancôme has spread into more than 40 Chinese cities and 18,000 retailers. In China, it is the leader in the market from the L’Oréal group that dominates the beauty business. So the question that many people ask is: how can Lancôme win the favor from women in…

China Cosmetics Market

China Cosmetics Market

As the world’s second largest cosmetics market, China market has reached 200 billion Yuan in 2011. Besides, it is also one of the fastest developing markets with a 15% annual growth. .China Cosmetics Market Today The data from the National Bureau of Statistics of China also shows that the revenue of above-norm cosmetics enterprises has…