Beauty & Cosmetics Industry

The beauty Market in China is just Booming. It will become soon the first market place for cosmetics and beauty products .

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The Skincare Market in China
Beauty & Cosmetics Industry | Sectors & Industries

The Skincare Market in China

As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
Chinese Social Media, Kols & Livestreaming | Beauty & Cosmetics Industry

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
Beauty & Cosmetics Industry | Sectors & Industries

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

China: End of animal testing for cosmetic products in 2021?
Beauty & Cosmetics Industry | Sectors & Industries

China: End of animal testing for cosmetic products in 2021?

Well, yes and no. Imported products (interesting for foreign cosmetic brands) are not subjected to animal testing as long as they belong to the “ordinary” segment: Shampoo, Make-up, Toothpaste. “Effective Jan. 1, 2021, imported ordinary cosmetics such as shampoo, blush, mascara and perfume will no longer have to be animal-tested for eye and skin irritation…

Skincare is the bestseller category of China’s ecommerce
Beauty & Cosmetics Industry | ecommerce China | Sectors & Industries

Skincare is the bestseller category of China’s ecommerce

E-commerce sales for beauty products in China are on the rise. According to The NPD Group, e-commerce sales in China reached $710 million in August, up 61 percent year-over-year. The skincare sector in China Skincare was the best-performing category in the Chinese e-commerce world. Sales were up 71 percent year-over-year, and 59 percent of prestige…

The Wellness & Spa Industry is Going Strong in China
Sectors & Industries | Beauty & Cosmetics Industry

The Wellness & Spa Industry is Going Strong in China

  The Spa Industry in China The promotion of a healthy diet, fitness and mental well-being has spread throughout China and the interests of healthy living, holistic traditions, and medical treatments are dominating the market. Anti-aging trends have spread more than ever, and spas offering beauty packages and aesthetic wellness programs are exploding more and…

5 ways for beauty brands in China to build customers loyalty
Beauty & Cosmetics Industry | Sectors & Industries

5 ways for beauty brands in China to build customers loyalty

As a result of urbanization, growing disposable income, and social media influence, China’s beauty market is facing a burgeoning demand for higher quality, premium, high-end brand products. However, Chinese customers are proven less and less loyal to brands given the wide range of choices between national and international beauty brands in the Chinese market. Chinese…