Beauty & Cosmetics Industry

The beauty Market in China is just Booming. It will become soon the first market place for cosmetics and beauty products .

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5 Efficient Ways for Beauty Brands in China to Build Customers Loyalty
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5 Efficient Ways for Beauty Brands in China to Build Customers Loyalty

As a result of urbanization, growing disposable income, and social media influence, China’s beauty market is facing a burgeoning demand for higher quality, premium, high-end brand products. However, Chinese customers are proven less and less loyal to brands given the wide range of choices between national and international beauty brands in the Chinese market. Chinese…

The Skincare Market in China
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The Skincare Market in China

As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…

How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market
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How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market

In this post, we will give an overview of how to sell perfumes in China and take a look at the Chinese fragrance market, the changes it is going through, and why it is the moment to enter this market. The perfume industry is thriving in China with brands like Dior, Chanel, Armani, and many…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
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How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
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Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

The hair growth market in China
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The hair growth market in China

China’s haircare market is projected to grow at a compound annual growth rate of 4.1% during the next five years.  Hair Growth Takes Over 34% of the total market. The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally,…

China: End of animal testing for cosmetic products in 2021?
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China: End of animal testing for cosmetic products in 2021?

Well, yes and no. Imported products (interesting for foreign cosmetic brands) are not subjected to animal testing as long as they belong to the “ordinary” segment: Shampoo, Make-up, Toothpaste. “Effective Jan. 1, 2021, imported ordinary cosmetics such as shampoo, blush, mascara and perfume will no longer have to be animal-tested for eye and skin irritation…

Cosmeceuticals in China: a Fast Growing Market
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Cosmeceuticals in China: a Fast Growing Market

Cosmeceuticals are relatively new to the Chinese market but the market is expected to reach USD 27 billion by 2025. Cosmeceuticals market in China Cosmeceuticals is a new trend in China that is changing the cosmetic industry. The latest research from Mintel reveals that 69% of Chinese consumers agree that using cosmeceuticals daily can prevent…

Toothpaste in China : a  $4.8 billion Market
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Toothpaste in China : a $4.8 billion Market

China’s oral care market is forecasted to reach USD 10.8 billion by 2025 growing at a CAGR of 9.8% during the forecast period (2020 – 2025). Oral care in China is still in its development stage, with rising in consumer awareness about new and advanced products.  However, during the forecast period, the oral care market in China is…

Skincare is the bestseller category of China’s ecommerce
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Skincare is the bestseller category of China’s ecommerce

E-commerce sales for beauty products in China are on the rise. According to The NPD Group, e-commerce sales in China reached $710 million in August, up 61 percent year-over-year. The skincare sector in China Skincare was the best-performing category in the Chinese e-commerce world. Sales were up 71 percent year-over-year, and 59 percent of prestige…

Interview of a Cosmetics & Makeup distributor in China
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Interview of a Cosmetics & Makeup distributor in China

Today, we have the pleasure to interview Steven, that manage a trading company in China, distributing and promoting cosmetics and Makeup products in China Hello Steven, Thanks for giving us some of your time with this interview. Can you please give us more details and information about your company? We are a trading company and…

The Wellness & Spa Industry is Going Strong in China
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The Wellness & Spa Industry is Going Strong in China

  The Spa Industry in China The promotion of a healthy diet, fitness and mental well-being has spread throughout China and the interests of healthy living, holistic traditions, and medical treatments are dominating the market. Anti-aging trends have spread more than ever, and spas offering beauty packages and aesthetic wellness programs are exploding more and…