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The booming Chinese liquor market is huge with many different types of alcohol. However, one type that has been largely overlooked and yet holds a lot of potentials is Japanese (Premium) sake. In this blog post, we will discuss why you should consider selling your products in China and how to do so successfully! China…
In recent years, China has been a hot spot for the development of lingerie brands. The Chinese market is largely untapped and offers great opportunities to those who are creative enough to think outside the box. This blog post will give you some tips on how to promote and sell your brand in China. First,…
Cheese, known as “奶酪” or “芝士” in China, has seen astonishing growth over the years. It is hard to believe how the market was able to evolve between 2017 when the per capita consumption of cheese was still less than 0.1 kg, and 2020 when it has doubled to 0.23 kg. Thanks to a general increase…
As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus, creating marketing and advertising campaigns using video games is now pretty common in China as it is highly appreciated…
You may have never heard of Chinese people being ice cream enthusiasts, but that is changing. While it was not a regular staple in their daily diet a decade ago, they are quickly catching up and even dominating the market. Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power….
The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than just as a need. Traditional styles have changed dramatically as well over the years, with the rising popularity of…
With olive oil being one of the most prosperous for European agriculture, its production is mainly concentrated in Mediterranean countries such as Spain, Italy, Greece, Tunisia, Turkey, etc. Even though the leading countries in terms of olive oil consumption are Greece, Italy, and Spain, the Chinese market is growing at a fast pace, following the…
China’s import food industry is a lucrative and dynamic market. As the middle class rises, China’s demand for imported goods follows, with a surge in demand for non-local food such as cheese, olive oil, chocolate, etc. These imported products are often considered as safer than local ones due to concerns with ingredients as well as…
Following China’s economic liberalization and with ancestral traditions that are slowly being erased, Chinese consumers have discovered the ‘European way of flirting’ as well as seduction and wellbeing in terms of sexual life. As people are more open-minded, they tend to try new things, thus contributing to the success of sexual wellness products in the…
Have you ever heard of the term Chicken parenting? It is the equivalent of helicopter parenting in China and has been growing over parents all over the country in the last few decades. Those parents are super involved in their kid’s life, more notably their education, it goes from tutoring after class, to buying an…
The Chinese real estate industry is a driving force of the country’s economy, contributing to a big part of China’s GDP. This booming sector has seen sustained growth over the years due in part to government stimulation and market opening. In 2019, the total revenue of China’s real estate market reached almost 16 trillion yuan…
As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…
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