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Chocolate Market in China
Food & Beverage | Sectors & Industries

Chocolate Market in China

Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…

How To Market Vitamins & Health Supplements in China
Sectors & Industries | Vitamins & Supplements

How To Market Vitamins & Health Supplements in China

Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…

China’s Bicycle Industry
Fitness & Sports Industry in China | Society

China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?
Beauty & Cosmetics Industry | Chinese Social Media, Kols & Livestreaming

How to Use Nano-Influencers to Promote Your Beauty Brand to Chinese Millennials?

The Chinese beauty market is permeable, huge, and ever-changing. Tapping into this market would be a profitable business decision if you’re making the right moves. One of these moves is choosing relevant nano-influencers that can talk directly to your audience. As such, you could generate more buzz around your brand and attract more customers. Read…

China Hotel Online Marketing
Chinese tourists | Sectors & Industries

China Hotel Online Marketing

As one of the fastest-growing countries in the world, China is in constant evolution in terms of tourism. Chinese people now have higher incomes and more days off than before which allows them to travel even more. In fact, the hotel industry in China has grown steadily in size and in revenue over the past…

The Virtual Reality Industry in China
Sectors & Industries

The Virtual Reality Industry in China

As Virtual Reality is becoming an omnipresent concept with so many new devices and cameras that have come out showcasing this technology, it can be easy to feel left behind. However, even if VR is still relatively new, we all have already experienced it at some point in our daily lives. The purpose of this…