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Between a rock and a hard place – that’s what the China education industry is facing now that China’s Ministry of Education has issued a ban on private (for profit) tutoring. In their advisory of July 24, 2021, the Ministry specified that primary and middle schools are forbidden from organizing extracurricular tutoring outside the school…
As a result of urbanization, growing disposable income, and social media influence, China’s beauty market is facing a burgeoning demand for higher quality, premium, high-end brand products. However, Chinese customers are proven less and less loyal to brands given the wide range of choices between national and international beauty brands in the Chinese market. Chinese…
“Zhang usually gets back from work around 10-11 pm. Exhausted from a long day at work, Zhang doesn’t really count hours as a performance matter. And it’s about the same for his colleagues. While coming back late he tries to keep some time for himself, to relax a bit. Taking a bath, playing video games,…
Do you have any sports equipment that you would like to sell in China? Whether you are a startup or an established company, there are a few things to keep in mind when selling your products in this market. In this blog post, we will discuss some tips to help make your brand into the…
China is not slowing down its production and sales of electric vehicles. The country is the global leader in both, with new data suggesting they will remain at an all-time high for some time to come! Naturally, Western companies are looking to grab a share of the China electric vehicles market. Succeeding in the Chinese…
In a country where a large part of the population (more than 75%) listens to music, China’s music market is still very underdeveloped compared to major producing countries like the United States (1st) or Japan (2nd). Like many industries that are not mature yet in the country, music represents an incredible opportunity for those of…
China is a paradise for snacks brands. China’s middle class has grown exponentially over the last decade and the country now boasts the second-largest economy in the world, which means that there are tons of consumers for these snack brands to target. The marketer must first decide what type of product they want to sell:…
The booming Chinese liquor market is huge with many different types of alcohol. However, one type that has been largely overlooked and yet holds a lot of potentials is Japanese (Premium) sake. In this blog post, we will discuss why you should consider selling your products in China and how to do so successfully! China…
In recent years, China has been a hot spot for the development of lingerie brands. The Chinese market is largely untapped and offers great opportunities to those who are creative enough to think outside the box. This blog post will give you some tips on how to promote and sell your brand in China. First,…
Cheese, known as “奶酪” or “芝士” in China, has seen astonishing growth over the years. It is hard to believe how the market was able to evolve between 2017 when the per capita consumption of cheese was still less than 0.1 kg, and 2020 when it has doubled to 0.23 kg. Thanks to a general increase…
As the leading market in the world in terms of video games, China is the el dorado of companies specialized in video games, but also luxury brands that have realized the potential of this industry. Thus, creating marketing and advertising campaigns using video games is now pretty common in China as it is highly appreciated…
You may have never heard of Chinese people being ice cream enthusiasts, but that is changing. While it was not a regular staple in their daily diet a decade ago, they are quickly catching up and even dominating the market. Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power….
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