Ferrero Rocher sells chocolate balls wrapped in gold foil inside a transparent plastic dome. On paper, this sounds like a 1980s product that should have been replaced by artisan bean-to-bar chocolate years ago. In China, it is still one of the most recognised gift items at Chinese New Year, Golden Week, and business dinners. So […]
Shanghai Tang was supposed to be the first global Chinese luxury brand. It had a great story, a real founder, and genuine ambition. It ended in silence. Every store closed. The brand disappeared from the market in 2020. That story matters if you are thinking about selling luxury in China today. The Birth of Shanghai […]
Every year in October, something quiet happens in China’s tourism numbers. Golden Week ends. The crowds thin out. And then, almost immediately, a new wave of travellers arrives. They are older. They stay longer. They spend more per day. They are China’s silver tourists, and in 2026, they represent one of the biggest opportunities in […]
France and chateaus go together like wine and a Sunday afternoon. For Chinese travelers, those fairy-tale castles along the Loire River are not just tourist stops: they are a dream. And that dream is coming back to life. After a slow post-pandemic recovery, Chinese tourism to France rose 49% in 2025 compared to the previous […]
We help foreign brands through the China home decor market with insights on trends, platforms, and strategies to succeed locally.
In China, when someone gets married, they do not just send a card. They send candy. This small gesture is one of the most consistent traditions in Chinese wedding culture, and it creates a real, measurable market worth paying attention to if your brand sells confectionery, gifting products, or premium food items. Why Chinese Couples […]
Provence has held a special place in the imagination of Chinese travelers for decades. The lavender fields, the chateaux, the smell of the south of France: it is not marketing that built this love story. It was a TV series. And that series changed everything for French tourism. How a TV Series Put Provence on […]
Chinese weddings are a big deal. Not just emotionally, but financially. And wine is right at the center of it all. If you are a wine brand trying to enter China, or already present in China and looking for growth opportunities, the wedding occasion is one you cannot ignore. This article explains how wine fits […]
Our team helps international brands enter the China mobile application market by handling licensing, localization, promotion, and app growth.
I am Marcus Zhan, Today I will explain, analyse to you the soap Market in China. China Soap Market: Market, Data, Trends, E‑commerce & Top Brands The Chinese soap market is undergoing a structural transformation. While the overall market size remains stable at just over RMB 13.5 billion, the logic of competition has fundamentally changed. […]
This article is the best article available to explain client acquisition in B2B in China, using top digital Marketing strategies done by GMA expert, Marcus Zhan , director GMA. When you initially think about B2B marketing, your mind might go straight to those direct and in-person methods such as connections made at trade shows, tried-and-true […]
Not sure what is Dianping? Our agency breaks down the essentials and shows how we use Dianping marketing to scale international brands in China fast.
