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How to Sell Tea in China?
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How to Sell Tea in China?

What does the Chinese tea market look like? Tea is one of the three major beverages in the world. There are more than 60 tea producing countries and regions in the world, and the tea-drinking population exceeds 2 billion. China is the biggest tea producer in the world, accounting for 44.36% of the total production….

Bytedance Platforms: Major Upgrade for Users and Brands
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Bytedance Platforms: Major Upgrade for Users and Brands

ByteDance Ltd, the Chinese multinational internet technology company which owns TikTok, has enabled its different video service platforms to connect and communicate in a coordinated way, without effort from the end-user. A few days ago, Platforms of ByteDance like Toutiao, Xigua Video, Douyin (Tiktok), Huoshan Short Video and Wukong, have realized the inter-operation of video…

How digital Innovation Helped Brands during Covid-19?
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How digital Innovation Helped Brands during Covid-19?

A worldwide breakdown which stopped the whole economy The worldwide pandemic of Covid-19 impacted the lives of billions of individuals by keeping them at home to limit the propagation of the virus, by respecting social distancing and therefore emphasizing the use of digital technology, online and connected devices. In a world where everyone and everything…

How to manage your brand through a crisis?
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How to manage your brand through a crisis?

The current outbreak forces stores to close and brands to reinvent their strategy. Managing your brand in China is not natural and you might be lost in all the uncertainties for the coming months. Seeing the outbreak as a challenge is the best way to get positive spillovers when the recovery period will arrive, but…

WHAT DIGITAL MARKETING WILL BE IN 2020
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WHAT DIGITAL MARKETING WILL BE IN 2020

  In 2019, China accounted for more than 854 million Chinese internet users. It is 54 million more compared to 2018. Moreover, 99% of these 854 million are accessing the internet through their mobile devices making China the first country to be a “Mobile First Nation”.The country has now an internet user penetration rate of…

Xiaomi has changed consumers’ perception of mobile phones
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Xiaomi has changed consumers’ perception of mobile phones

Sales of apple’s iPhone4 have soared around the world since its launch. At the same time, Nokia’s mobile phone sales began to decline from prosperity. Android phones, led by Samsung, also ushered in a surge in sales. Introduction According to the report, 45.5 percent of consumers are willing to buy android phones, and among them,…

China: a “new” Green Economy
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China: a “new” Green Economy

China is well-known to be the first market in the world at different stages. But the biggest carbon dioxide emitter also position itself as the leader of green investments, as said Helen Wong from HSBC. Such an impressive growth as the one experienced by China can’t be done without any sacrifice. And unfortunately, two figures…