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Holiday marketing campaigns are a great opportunity to be creative and connect with your target audience. It is extremely crucial to go about it in a way that is culturally sensitive if you wanna avoid backlashes. As we know, Chinese New Year is coming, and if it might be too late for you to launch…
The Chinese market of Wine can be described in two words: largeness & dynamicity. Thinking at it in these terms, any sellers would be a little scared of entering China; however, this challenging market can be extremely profitable… Isn’t it a good reason to read how “to sell and distribute Wine in China…
Well, yes and no. Imported products (interesting for foreign cosmetic brands) are not subjected to animal testing as long as they belong to the “ordinary” segment: Shampoo, Make-up, Toothpaste. “Effective Jan. 1, 2021, imported ordinary cosmetics such as shampoo, blush, mascara and perfume will no longer have to be animal-tested for eye and skin irritation…
China and the European Union have reached the final agreement for the signing of the comprehensive agreement on investment (CAI), which has been under discussion for seven years. The agreement should move towards that famous concept of reciprocity that European countries have been asking of china for a long time, and that is to say,…
Thanks to the data published by JD on Imported Liquors, we learned: Who are the main consumers of imported liquors in China What is the new usage of imported liquors in China How is JD helping a leading Chinese company for wine import In this article, we explain all the A to this important Q,…
The newly established subsidiary of Chinese retail giant Suning.com, which is called YunwangWandian, announced that it has raised 6 billion yuan (equivalent to US$915.5 million) in investment, according to a filing on the Shenzhen Stock Exchange. The new financing will give Suning direct access to strategic resources and strong financial support, which can help it to expand client…
Chinese venture capital market overview China’s venture capital history is not very long but it has a strong influence on the global market. If 2018 marks the climax of the Venture Capital (VC) market in China, 2019 witnessed a dramatic decline. Investors had become more cautious regarding their tech investments in China. We can say…
At 00:00 of the 12 November, Alibaba Group announced the 2020 11.11 Global Shopping Festival GMV was up to RMB498.2 billion ($74.1 billion) during the 11-day campaign from November 1 to 11. The GMV during Double 11 this year increased by 103.2 billion over the same period last year, with a growth rate of 26%…
The neck-and-neck US presidential election has not only drawn the attention of the Americans but also aroused the hottest discussions in the rest of the world. Chinese social media users had plenty to say about the US presidential election. The American election has been among the most popular topics on Weibo since the 3 November…
Developer funding: the importance of pre-sales Primary Residential Sales are recovering from the COVID-19 Effect. Sales volumes are recovering to « normal levels » but remained down 27% as of March 2020 on the equivalent time last year. Chinese property owners and developers rely on financing their operations via pre-sales; Developers have some ability to accelerate the…
Since the RIO Cocktail & Liushen co-branded in 2018, the co-branding product got viral, and the co-branded models of the entire e-commerce industry have sprung up in China. What is co-branding? Co-branding is commonly said cross-border cooperation, through cooperation with other brands, IP, and celebrities to produce new products. The influence of both parties can…
If there is one thing we know too well, it is how hard it can be for start-up and even well-established companies to expand to China. We know that because we have been committed to helping foreign companies grow in the middle kingdom since 2012 with our marketing services but also regular content to keep…
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