Mobile Marketing

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To
Mobile Marketing | Sport China

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To

A growing number of Chinese consumers are paying great attention to their fitness and health conditions. And given China’s rising affluent consumer base and the government’s push to be a more active and healthy nation, there are no signs that the country’s fitness industry will slow down anytime soon.   China‘s Gym and Fitness market…

Use Dianping to Promote your Restaurant in China – 2020 Update
Mobile Marketing

Use Dianping to Promote your Restaurant in China – 2020 Update

  Meet the Chinese leading O2O platform, Dianping People often use the American company Yelp to present Dianping but actually, Dianping was created before Yelp. It was founded in April 2003, as the first website providing independent consumer reviews on local services in the world. Dianping is headquartered in Shanghai, China, with established branch operations in…

The beginner’s guide to Bilibili Marketing – the hottest video platform in China
Digital Marketing China | Mobile Marketing

The beginner’s guide to Bilibili Marketing – the hottest video platform in China

Bilibili is THE growing Platform for China’s Gen Z Brands shouldn’t miss. Here are top Marketing strategies used by brands on this new social media App.   While China’s online video market seems to be dominated by Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent) and short-form videos attract…

App market in China, a flourishing business in China
Business in China | Mobile Marketing

App market in China, a flourishing business in China

Nowadays in China  mobile apps business can be very profitable. Concerning this field , the market offers a lot of opportunities because the country counts one billion mobile devices.  Indeed, in 2017 Chinese people spent approximately 200 billion hours in apps. Therefore, laching business in app stores , app ads and mobile commerce can be…

Online Payment in China: WeChat Pay vs Alipay
Mobile Marketing

Online Payment in China: WeChat Pay vs Alipay

Overview of the online payment market in China Social media and e-commerce platforms have contributed greatly to the development of China’s digital sphere. These applications have made it possible to transform the consumption habits of individuals and to propose new ways of interacting and paying with society and their environment. The digital environment in China…