Luxury China : Market, Trends & Analysis

Luxury China : Marketers has to be smarter

We publish analysis & reports about Luxury China, new trends, insights from marketers,Luxury Key figures, on this the number1 market in the wold : China

Luxury in China, Brands Case Studies, news analysis , advertising strategies  for China.

 The impact of a weakening economy is unlikely to stop wealthy Chinese consumers from travelling to buy their luxury goods 

 

Luxury brands need to re-think their Marketing strategies for China

Due to the new Chinese economy, which is the slowing down, the financial returns of many luxury shopping mall investments are much less “attractive” now that they are not five years old. Shopping Mall and retail sales decline, luxury brands will have to re-think their growth strategy for the Chinese Clients. The implications for the luxury Brands as a whole are potentially far-reaching, given that the interior of China was once considered the tresor for the future.

If we look at China, much of the positive sales witness in the last 2 years  in the developing province, 2nd and 3rd tierce cities was actually fueled by wealthy tourists . However, after the Chinese government devalued the renminbi in August 2015, China’s foreign spending power took a turn for the worse. In addition, the Chinese economy continues to cool down. These two combined challenges will impact the mix of geographic sales in the industry, which could trigger another global power shift in 2016.

Communicate Online, Use the power of Wechat to target High End Clients.

The impact of a weakening economy is unlikely to prevent rich Chinese consumers from traveling to buy their luxury goods but they could change their destination of choice as well as total spending in the destination. Short-haul destinations such as South Korea and Thailand. If Chinese consumers reduce their travel abroad, we might begin to see another shift in regional balance. Spending in North America, Western Europe and Japan fell, while spending in China increased.

80% of Luxury Purchasing are When Chinese travel

It is difficult to predict how the situation will develop in the future. What we want to say, however, is that according to our new research, 2015 proved to be for the most strictly critical years ever for the global luxury industry.

 

Guide for Entering the Chinese Luxury Market
Luxury China : Market, Trends & Analysis

Guide for Entering the Chinese Luxury Market

The Chinese Luxury Market is now one of the biggest in the world. With burgeoning levels of wealth and disposable income, expectations from Chinese consumers are diversifying. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top and most visible <strong>Web & Marketing Agency for…

What are Gucci’s 3 Marketing Strategies in China ?
Luxury China : Market, Trends & Analysis

What are Gucci’s 3 Marketing Strategies in China ?

Gucci, the international fashion brand has always been known for high-end, luxury, and sexy. The brand represents a kind of “status of identity and wealth” and has become very popular among the Chinese people, especially among the middle class. Kering, Gucci’s parent company, strives to increase its e-commerce market share in China, even dropping its…

Top Mistakes made by Luxury Brands in China
branding in China | Luxury China : Market, Trends & Analysis

Top Mistakes made by Luxury Brands in China

Luxury websites are usually slick and elegant with exquisite and giant images rolling on the main website page, but many are failing to deliver the most fundamental requirement: a first-class user experience. When you frustratingly wait the website to load an exquisite picture popped on the main page which fails to load in the half…

Kidswear Market in China : New Opportunities for Luxury Brands
China fashion industry | Luxury China : Market, Trends & Analysis

Kidswear Market in China : New Opportunities for Luxury Brands

Why Kidswear in China is the Next Big Market for Luxury Brands ? The Kidwear market is estimated at 1.4 billion USD globally, according to “Euromonitor ” . In China , the segment is rising and get 7%  of increase per year reaching 145 billion RMB The Chinese children’s day is celebrated on each June 1st…

Xiong’an City : when China starts green
Industry in China | Luxury China : Market, Trends & Analysis

Xiong’an City : when China starts green

President Xi Jinping wants to commit for ecology: the creation of Xiong’an, a green city south of Beijing, is intended to proove the Chinese government’s willingness to make a move to clean up the country’s atmosphere – and especially its polluted capital! <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also…

How Chinese Daigous Create or Destroy Brand Reputation…
Luxury China : Market, Trends & Analysis

How Chinese Daigous Create or Destroy Brand Reputation…

How Balenciaga Online Reputation was attack by Chinese PErsonal Shoppers… Case study analyze. “Boycott Balenciaga” went viral on the chinese social network In April 26th 2018, “boycott Balenciaga” became a hot topic across the Chinese internet. At the occasion of the launch of a limited-edition shoes, a fight occurred in front of the Balenciaga’ shop inside…

The Guide To Market A Premium Fashion Brand in China
Luxury China : Market, Trends & Analysis

The Guide To Market A Premium Fashion Brand in China

How to Market a Fashion Brand in China? Consumers in China generally seek multiple kinds of goods that stand out from the average one. Although the fascination for everything dealing with luxury is still a current issue, there’s a high possibility that it has reached the “breakpoint” mode: expensive and apparently outstanding luxury goods are…