Luxury China : Market, Trends & Analysis

Luxury China : Marketers has to be smarter

We publish analysis & reports about Luxury China, new trends, insights from marketers,Luxury Key figures, on this the number1 market in the wold : China

Luxury in China, Brands Case Studies, news analysis , advertising strategies  for China.

 The impact of a weakening economy is unlikely to stop wealthy Chinese consumers from travelling to buy their luxury goods 

 

Luxury brands need to re-think their Marketing strategies for China

Due to the new Chinese economy, which is the slowing down, the financial returns of many luxury shopping mall investments are much less “attractive” now that they are not five years old. Shopping Mall and retail sales decline, luxury brands will have to re-think their growth strategy for the Chinese Clients. The implications for the luxury Brands as a whole are potentially far-reaching, given that the interior of China was once considered the tresor for the future.

If we look at China, much of the positive sales witness in the last 2 years  in the developing province, 2nd and 3rd tierce cities was actually fueled by wealthy tourists . However, after the Chinese government devalued the renminbi in August 2015, China’s foreign spending power took a turn for the worse. In addition, the Chinese economy continues to cool down. These two combined challenges will impact the mix of geographic sales in the industry, which could trigger another global power shift in 2016.

Communicate Online, Use the power of Wechat to target High End Clients.

The impact of a weakening economy is unlikely to prevent rich Chinese consumers from traveling to buy their luxury goods but they could change their destination of choice as well as total spending in the destination. Short-haul destinations such as South Korea and Thailand. If Chinese consumers reduce their travel abroad, we might begin to see another shift in regional balance. Spending in North America, Western Europe and Japan fell, while spending in China increased.

80% of Luxury Purchasing are When Chinese travel

It is difficult to predict how the situation will develop in the future. What we want to say, however, is that according to our new research, 2015 proved to be for the most strictly critical years ever for the global luxury industry.

 

Gucci is finally on Tmall Luxury Pavillon
Luxury | Luxury China : Market, Trends & Analysis

Gucci is finally on Tmall Luxury Pavillon

On 18 December 2020, the Italian house Gucci disembarked on Tmall Luxury Pavillon, owned by the Alibaba Group. Gucci will open two digital stores on China’s largest e-commerce platform. One features all its product categories in fashion, it is available from December 21; and the other that will sell beauty will be available in February…

Is there opportunities  left for new coming luxury brands in China?
branding in China | Luxury China : Market, Trends & Analysis

Is there opportunities left for new coming luxury brands in China?

Yes, China’s luxury market offers great opportunities to new coming luxury brands The Chinese luxury goods market is forecast to see strong growth over 2019-2024. The expansion of the market will be driven by growing demand from Millennial and Gen Z consumers and by the growing focus of luxury brands in tailoring their innovation, marketing,…

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?
China fashion industry | Luxury | Luxury China : Market, Trends & Analysis

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?

Clothing trade fairs and exhibitions in China Chinese trade fairs for cloths are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…

Why is Localization so Important for Luxury Brand in China?
branding in China | Luxury China : Market, Trends & Analysis

Why is Localization so Important for Luxury Brand in China?

What is Localization? Localization is a service used to adapt a product, page, or app to a specific market. A localization strategy addresses customer behavior, purchasing habits, and general cultural differences in each country in which it operates. When a company enters a foreign market, it becomes difficult to offer buyers in a specific country…

Interview of the founder of Spectrum Agency, high end wedding planning service for Chinese
Luxury China : Market, Trends & Analysis | tourism industry

Interview of the founder of Spectrum Agency, high end wedding planning service for Chinese

Today we have interview Cyrielle Mohara, founder of the Agency Spectrum, high end travel planning service. Cyrielle Mohara has accepted to reply to our questions, and will give you insight of the wedding market in China.   Hello Cyrielle, can you introduce yourself please. I am Cyrielle Mohara, the founder of Spectrum, a luxury event…

E-commerce platforms will become the main sale channel for brands
Chinese Consumption | Chinese woman | ecommerce China | Luxury China : Market, Trends & Analysis

E-commerce platforms will become the main sale channel for brands

China’s purchasing power for Premium products has been proved once again, even during crisis. Last time the luxury brand Alexander Wang attracted a lot of attention was because they sold a basket with 5888 yuan which in cooperation with McDonald’s. This time, Alexander Wang’s newest move was registered on T-mall, which is the brand’s first…

Tips for Your Luxury Brand: the Latest Trends in the Luxury Market in China
Luxury China : Market, Trends & Analysis

Tips for Your Luxury Brand: the Latest Trends in the Luxury Market in China

The Chinese luxury market is currently undergoing major shifts, from the migration of customers from offline to online to the increasing percentage of consumers buying directly from mainland China. According to Forbes, 98% of all active internet users in China are mobile users. Adding on the fact, there is no age barrier for mobile penetration…

Guide for Entering the Chinese Luxury Market
Luxury China : Market, Trends & Analysis

Guide for Entering the Chinese Luxury Market

The Chinese Luxury Market is now one of the biggest in the world. With burgeoning levels of wealth and disposable income, expectations from Chinese consumers are diversifying. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top and most visible <strong>Web & Marketing Agency for…

What is the Future of Luxury in China?
Business in China | Luxury China : Market, Trends & Analysis

What is the Future of Luxury in China?

Luxury in China: Since the reemergence of consumerism in China, the presence of global luxury brands has acted as a harbinger for the nation’s wider transformation.  Luxury has consistently been the symbol of arrival at the national, city and personal level. <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an…