Luxury China : Market, Trends & Analysis

Luxury China : Marketers has to be smarter

We publish analysis & reports about Luxury China, new trends, insights from marketers,Luxury Key figures, on this the number1 market in the wold : China

Luxury in China, Brands Case Studies, news analysis , advertising strategies  for China.

 The impact of a weakening economy is unlikely to stop wealthy Chinese consumers from travelling to buy their luxury goods 

 

Luxury brands need to re-think their Marketing strategies for China

Due to the new Chinese economy, which is the slowing down, the financial returns of many luxury shopping mall investments are much less “attractive” now that they are not five years old. Shopping Mall and retail sales decline, luxury brands will have to re-think their growth strategy for the Chinese Clients. The implications for the luxury Brands as a whole are potentially far-reaching, given that the interior of China was once considered the tresor for the future.

If we look at China, much of the positive sales witness in the last 2 years  in the developing province, 2nd and 3rd tierce cities was actually fueled by wealthy tourists . However, after the Chinese government devalued the renminbi in August 2015, China’s foreign spending power took a turn for the worse. In addition, the Chinese economy continues to cool down. These two combined challenges will impact the mix of geographic sales in the industry, which could trigger another global power shift in 2016.

Communicate Online, Use the power of Wechat to target High End Clients.

The impact of a weakening economy is unlikely to prevent rich Chinese consumers from traveling to buy their luxury goods but they could change their destination of choice as well as total spending in the destination. Short-haul destinations such as South Korea and Thailand. If Chinese consumers reduce their travel abroad, we might begin to see another shift in regional balance. Spending in North America, Western Europe and Japan fell, while spending in China increased.

80% of Luxury Purchasing are When Chinese travel

It is difficult to predict how the situation will develop in the future. What we want to say, however, is that according to our new research, 2015 proved to be for the most strictly critical years ever for the global luxury industry.

 

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China Luxury Market Guide
Luxury China : Market, Trends & Analysis

China Luxury Market Guide

Today, luxury would be nothing without the tremendous sales generated by Asia, and especially China. According to Bain & Company, the Chinese should account for 50% of the worldwide luxury purchase in 2025. In our fast-moving and the hyper-digitalized world, 2025 is tomorrow.  China is evolving fast; more and more people improved their living conditions….

Is there opportunities  left for new coming luxury brands in China?
branding in China | Luxury China : Market, Trends & Analysis

Is there opportunities left for new coming luxury brands in China?

Yes, China’s luxury market offers great opportunities to new coming luxury brands The Chinese luxury goods market is forecast to see strong growth over 2019-2024. The expansion of the market will be driven by growing demand from Millennial and Gen Z consumers and by the growing focus of luxury brands in tailoring their innovation, marketing,…

Burberry uses Virtual reality in China?
China fashion industry | Luxury China : Market, Trends & Analysis | Personal Branding in China | Sectors & Industries

Burberry uses Virtual reality in China?

Virtual reality stores in China When it comes to virtual reality, all eyes are on China. In fact, its market is developing much faster than elsewhere. In this regard, numerous stores offering a virtual reality experience have blossomed in China. Smart technology and artificial intelligence are gaining ground in retail: On one hand, retailers see…

Jewelry in China: a market full of new interesting trends for brands
Luxury China : Market, Trends & Analysis

Jewelry in China: a market full of new interesting trends for brands

In global comparison, most revenue in the Jewelry segment is generated in China (US$17,961m in 2020). The market is expected to grow annually by 4.2% (CAGR 2020-2023). With such a large number of “New rich” with high spending potential, and with an increase in the importance of self-expression among young people, China is undoubtedly a…

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?
China fashion industry | Luxury China : Market, Trends & Analysis

Clothing trade Fairs and Exhibitions in China are closed, what are your alternative?

Clothing trade fairs and exhibitions in China Chinese trade fairs for cloths are increasingly important internationally. Hundreds of thousands of business people attend these conferences from basically every country in the world hoping to buy or sell needed products and scouting for business opportunities. Trade fair as an exhibitor is hugely important for the business’s…

Why is Localization so Important for Luxury Brand in China?
branding in China | Luxury China : Market, Trends & Analysis

Why is Localization so Important for Luxury Brand in China?

What is Localization? Localization is a service used to adapt a product, page, or app to a specific market. A localization strategy addresses customer behavior, purchasing habits, and general cultural differences in each country in which it operates. When a company enters a foreign market, it becomes difficult to offer buyers in a specific country…

Interview of the founder of Spectrum Agency, high end wedding planning service for Chinese
Chinese tourists | Interview | Luxury China : Market, Trends & Analysis

Interview of the founder of Spectrum Agency, high end wedding planning service for Chinese

Today we have interview Cyrielle Mohara, founder of the Agency Spectrum, high end travel planning service. Cyrielle Mohara has accepted to reply to our questions, and will give you insight of the wedding market in China. Hello Cyrielle, can you introduce yourself please. I am Cyrielle Mohara, the founder of Spectrum, a luxury event &…