We have inteviewed more than 2000 CEO, Entrepreneurs based in China, you will find their Tips and their vision of the Chinese Market
Leopold Gourmel makes exceptional cognac. I have tasted it. The distillery in Charente is serious. The philosophy is clear: small production, no shortcuts, no compromises on quality. And yet, they are not in China. Their reasoning is understandable. China is complex. Distribution is complicated. They don’t want to end up on a shelf next to […]
Storytelling still sells in China. It just does not live in a paragraph anymore. Olivier Verot is the founder and CEO of GMA, based in Shanghai since 2012. He has spent over a decade watching Western brands try to import a European or American brand story into China untouched, and watching most of them fail […]
A trading expert in China explains how foreign skincare and makeup brands can find distributors in China.
Gifting is not optional in China. It is a social language. Whether you are a multinational brand looking to build relationships with local partners, a retailer trying to capture peak-season spend, or a foreign company sending corporate gifts to Chinese clients, understanding how gifting works in China is not a nice-to-have. It is table stakes […]
Discover how French brand Chloé thrives in China using KOL marketing, digital storytelling, and a strong luxury retail network.
Chinese New Year is the week when a large part of China stops working and starts moving. Some people go home. A growing number get on a plane instead. If you sell to Chinese consumers, or you run a hotel, a store or a destination that wants them, this is the single biggest demand spike […]
