Learn how Pinduoduo helps brands tap into China's lower-tier cities and expand reach with social buying, live streaming, and mobile tools.
We explain how to open a Pinduoduo seller account, build brand trust, and reach millions of Chinese consumers through social e-commerce.
When Pinduoduo launched in 2015, nobody in Shanghai believed another e-commerce platform could take root in China. Taobao and JD already owned the market. Ten years later, Pinduoduo is the second largest shopping app in the country and its parent company PDD Holdings is worth more than most European retailers combined. The question foreign brands […]
Every quarter, someone in a client meeting asks me the same question: “Philip, where should we actually sell in China, Tmall, Pinduoduo, or Douyin?” I used to give a long answer. Now I just say: it depends who you want to sell to, and how much patience you have for each platform’s personality. Because in […]
