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The rise of affiliate marketing in China
advertising in China | Digital Marketing China | ecommerce China

The rise of affiliate marketing in China

What is affiliate marketing?   Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…

The battle Pinduoduo VS Juhuasuan (Alibaba)
ecommerce China | Pinduoduo

The battle Pinduoduo VS Juhuasuan (Alibaba)

In China, a new battle for rural customers start, Alibaba VS pinduoduo. About Juhuasuan Recently, Alibaba has relaunched Juhuasuan, as a way to prevent too many Ali users from turning into Pinduoduo users. Subsequently, Juhuasuan launched a “ten-billion-yuan subsidy” plan in December 2019 to compete with Pinduoduo’s market operation strategy. Juhuasuan’s general manager of operations…

5000 Yuans average spending per pet in China
ecommerce China | Marketing Research in China

5000 Yuans average spending per pet in China

China’s pet market is booming online. Powered by its country’s economic interests, and spending, China has become the most progressive economy in the world. As such, Klooster, who postulates that China has one of the fastest expanding economies in the world, echoed in its online market, supports this conclusion (“What Is Fueling the E-Commerce Boom…